This has given rise to the analysis of marketing communication items, now organizations measure each item carefully to see which one works and which one doesn’t. This has given an increased control on the various elements of a marketing communication.

MarketingSherpa, one of the leading online marketing research companies has conducted a survey in the expert guidance of Jeff Rice, Senior Research Analyst, to find out the elements of email marketing campaign that marketers analyze. The result of which has been given below.

For many marketers, testing subject line, message body, and call to action would intuitively have been among the top 5 email elements to test. This study, which was conducted with a sample size of 1,115 marketers, has proven the gut feeling right. 90% respondents said they test subject line, whereas, 64% said they closely observe the body, whereas, 61% said its call to action that they test.

Which element do you test? Or testing is something you do not believe in? Send in your views using the comment box given below.

Too many pages for a single brand

At times marketers wish to draw more and more followers and create multiple pages, to reflect omnipresence. Imagine Mc. Donald’s having 10 Facebook pages, how many of them will you follow? One or two at the most and that too if it is localized, suppose it says Mc. Donald’s (Japan) or something like that. But soon you may start getting too many updates from both and eventually stop following one of them. Thus to stay on the safer side, create only one page for your brand, people are not on social networking sites solely for you. You will have more number of followers in such case.

Too often updates

At times being a beginner and too excited about the whole thing of social networking brands end up doing too frequent status updates, like changing status message every couple of hours. Don’t forget such things are always annoying for the followers who find their home page cluttered with your messages, and if they end up liking or commenting for any of them, then they may get endless number of notifications from the same. Do not do this. No one wants a cluttered page and full of brand messages. Remember, that person added you since likes you, not to get annoyed with you. So instead of torturing with brand messages, keep updates not more than twice in a day.

Do not talk just for the sake of talking

It is often seen marketers fail to think what to talk on a particular day and eventually end up talking senseless things and write updates just for the sake of writing like ‘Hello, Good morning. How are you all’. How many people will be interested in such a message coming from a brand? A handful may be, since they may have nothing else to do in life. So instead of writing rubbish things, write something which adds value, draws interest and attracts the followers. You may write a status message talking about special discount or latest achievement or the new advertisement you are coming up with or the new outlet you are about to open. You can also conduct polls and contests. Ask for suggestion on some products which always draw lot of attention. If there is a good incentive people are all the more interested in such activities.

These are some major mistakes brands often commit. Stay away from these.

Too often intrusion

A newsletter which keeps coming to the subscribers’ inbox frequently is a sheer disturbance for them. No one wants sales messages every day. Do not send newsletters so often. Keep a nominal gap between two consecutive newsletters.

Forced newsletters

At times desperate marketers send out the sales newsletters randomly and intrude into privacy. At times, if a person visits a website for some purchase or registers for membership, the website holder counts the person as interested in newsletter and keep sending newsletter even without due permission. Such acts are highly annoying and the recipients do not hesitate to mark such newsletter as ‘spam’ and throw to the trash bin.

Nothing so special

At times marketers assume a newsletter is good enough to induce sales and does not need any added attraction. If you are planning releasing monthly newsletter for your brand to the target group of customers, make sure your every newsletter induces prospects to buy. It can be certain amount of discount or free gifts or offers like ‘Buy 2, Get 2 Free’ etc. Or you may send out newsletters in case of a new launch or some occasion or festival related offer. If there is no such festival approaching, you may simply connect with the season and make the best of it. People open newsletters to find a new offer, not to find ‘Buy from us’ kind of messages. Thus a good newsletter is always thematic, based on some central theme or idea.

Too chaotic

A good design is very important for a newsletter. Even if you need to inform the prospect or educate about something, you can’t afford to bore him or frustrate with a long newsletter, with too much information and cramped breathing space. Keep words minimum, crispy yet attractive. Use good combination of color as per the theme. Layout should be neat with enough white space for the eye to move around easily.

These are the few common mistakes that newsletters carry at times and therefore are destined to be in spam box. Don’t let these silly shortcomings spoil destiny of your newsletter.

A Website

First and foremost important thing that you should do is making a website for your celebrity client. Make an attractive, self explanatory and nicely made website for your celebrity. Apart from information about the celebrity concerned make sure there’s also photo and video gallery. Include his or her achievements in life, awards won and major milestones crossed in the website. People are not only interested in a celebrity’s public life, but also look forward to a slice of personal life. Make the website as pleasing to the visual senses as possible.

Start blogging

Blogging is an instant way to stay connected to the fans and remain popular on web, even in search engine rankings. To keep fans updated about what’s happening in a celebrity’s life a blog post comes really handy. Ask your celebrity client to write a short blog post regularly. If he or she keeps too busy, personal secretary or you as a celebrity manager may do the same on his or her behalf. Make sure you are briefed nicely in such case. Fans will come back to the blog regularly to stay updated about the latest happenings.

Social networking

These days there’s no other tool like social networking sites – twitter, Facebook, MySpace; taking a toll over human lives. People are glued to them and so are the celebrities. The celebrity should frequently update status message, at least 3-4 times a day. It will keep fans and followers happy and interested. As a celebrity manager you may do the job on celebrity’s behalf. Make sure you also upload pictures and short videos of the celebrity, some formal occasions and may be some casual and personal ones. People will earnestly wait for the next picture to come up. You may also create the celebrity’s official fan page on the social networking sites. Ask people questions related to the celebrity.

Online chat session for an hour

People love the celebrities and treat them as idols. But fans and followers also want to come close to the celebrity at times, know more about them and talk directly. Arrange direct online chat session for an hour or so with the celebrity on social networking sites. Advertise the event at least a week before and follow up every alternate days. It will keep the fans awaited for the chat session, eagerly waiting forward to it. Allows the followers to ask direct questions to the celebrity, who may even put on the webcam to make the fans feel great and rewarded.

Power of web is beyond imagination and can actually draw the celebrity more spotlight.

Reach your target audience in a better way

Reach out your target audience; i.e. the youngsters regularly. Don’t forget you can ‘only’ make them crazy about your club. Spread pamphlets about each weekend attraction at sports clubs, fitness clubs, and college cafeterias or outside colleges, movie theaters, coffee shops, salons or wherever the youth are frequent to. You may put up posters in different places where youngsters are found.

DJ attractions

Most of the nightclubs offer special DJ attractions on weekends. To pull the crowd further, you may offer something more. Like on weekends special DJs will come over and play, and will choose a lovely couple dancing on the floor and dedicate one hour long songs for the couple exclusively; while keeping the couple always under the focus light. Or the DJ may simply choose a lucky couple who appear to be best dancer and much in love; for his or her next music album poster.

Special drinks for free

You may also run come lucky draw contest for the club visitors. Or you may choose the best dressed couple or most stylish couple who gets free unlimited drink for the evening. Many youngsters will surely go to the nightclub in hope of winning free drink and get the recognition of best couple. Make the winners wear crowns of your night club’s logo.

Get featured in newspaper

Everyone wants to feel like a star, like a celebrity and see their pictures in newspaper and magazine. It can be a great weapon of your club’s promotion. Tie up with hot selling newspaper of the town, who offer a special page dedicated to the club culture or parties of the town. Such attraction will draw more and more people to your nightclub. It can be a random photo session and lucky one may get to see their pictures in next day newspaper or it can be much more hard earned, by keeping this privilege reserved for the ones who make a beautiful couple together or rock the dance floor or impress the DJ. A picture along with name of the winner in national newspaper – who would not love such celebrity status?

Before anyone else makes these happen, get started!

Interactive website

To really stand out from the competition you need an attractive website, which is highly interactive and self explicit. Don’t forget if the product, its usage and features don’t look attractive enough no one will buy it. So make sure display picture looks alluring, illustrating its features in detail. People should be able to further zoom in to the picture, rotate it, and see from every corner in detail. Point out all parts and their functions. There should be couple of videos showcasing demonstration, usage and testimonials of users. You may also include some quality test videos in your website to appear credible.

Some discount

When big dads are around and you are constantly threatened you have to offer your product at a reasonably lower price to appeal to the mass.

Advertise at e-book selling sites

There are many instances when people buy e-books or avail free open source download sites. If you advertise your book reader device there, you are actually talking to your right target market. You have banged right on your target. Make sure your advertisement is attractive and easily grabs attention. Many e-book buyers may use computer or laptop to read a book and are looking for a good reading device. In such case your advertisement can’t escape their attention. You may have a tie up with the website in particular and offer good discount to the people who will buy within some given time.

Testimonial reviews

Reviews of past buyers and users can be extremely helpful for you. Motivate your users to write honest reviews. You may display them in your website or advertisements.

YouTube videos

Start circulating videos in youtube.com and other popular video directories. People quite often check out new devices in these sites. You may display operational videos, testimonial videos, quality check videos, expert videos, research videos etc. The more people know about you, will find you transparent, credible and worth buying. People may comment there are put their queries, make sure you answer them all.

SEO

Last but not the least; make your website search engine optimized. Optimize keywords effectively. If people are looking for an eBook reader your name should come in the first page preferably. A high ranking in search engine helps to secure good traffic.

Start promoting your e-book reader device today.

SEO

Foremost important thing for selling is getting seen or heard. This rule applies for your business too. If people are looking for budget hotels on Internet, and your hotel is not listed, you have already lost the battle. Who will know about you and come to you if you are not getting seen or heard? So, start search engine optimization of your website. Use keywords effectively in your websites or blogs, and make sure you have a high ranking in search engines like Google, Yahoo, and Bing etc.

Get listed in travel websites

People may not land up in your website or do a direct search; they may go to popular travel portals. So you need to tie up with all good travel portals. At the cost of some expense you can reap huge response from these sites. Online flight and hotel booking sites are to be considered as well. Not only people may get to know about you and contact you; but may also do online booking right from the travel portals. You may pay some commission to the intermediate site in between, but it is worth of money spent.

Some positive reviews can be helpful

Some positive reviews by past visitors can be extremely helpful for you. Your website may carry some real good reviews and these should look authentic and original. Paid reviews may not help you in the long run.

Tariff should be clear

There shouldn’t be any confusion regarding the hotel room tariff. State it clearly, by mentioning the kind of room you are offering. You may put pictures along with rates, for further understanding of the prospect. If you are offering off-seasonal discount, mention that.

Facebook fan page

A Facebook fan page will not only keep your past visitors connected to you and promote repetitive visit, but also draw lot of new people. Keep updating your fan page with latest happenings, events, offerings, rates etc.

What are waiting for? Get started with the online promotion.

‘Pet of the Week’ newsletter

You may ask people to send their beloved pets’ photographs or you may click some photographs of cute looking pets and publicize the same as ‘Pet of the week/month’. You may send this as newsletter to all your customers and prospects or simply put in your blog and website.

Run online contests

Run some special contest online, for online followers only. You may run such contests in your website or social networking sites where you have many followers. You can run special discount offers. Specially those big pet shops who offer extended services like pet grooming, pet food, pet accessories with exclusive discount coupons to the online customers. You may also ask people to take part in the contest for a free haircut of their pets.

Article about pets

You may write some nice articles related to pet handling, pet care, pet grooming, pet food and pet healthcare etc. Now submit these articles allover Internet, in all leading article directories. Make sure you make these articles search engine optimized. Use keywords effectively in your articles. Put your pet shop’s name below the article.

Pet shop fan page

Social networking sites work best when you wish to reach out your right target market. Create a fan page for your brand in Facebook. You will draw plenty of fans and followers soon. Update your profile with lot of pictures of pets. You may post interesting articles, pictures, videos, contests, competitions, offers, polls every day. The more you interact with people, more popular you tend to be. Twitter will help you to let people know what’s happening at your end every day.

Place advertisements in pet food or veterinary doctor’s website

You may buy an ad space in leading pet food selling brand’s website or in a leading animal specialist medical practitioner’s website. Your target audience is frequent to such websites, and your advertisement won’t go unnoticed, as both are highly relevant.

Try these online promotional ideas and see growing traffic to your pet shop.

Promote reading as fun

As youngsters these days look down upon reading habit and consider reading as a habit of old people, number of youngsters in library is diminishing day by day. So to bring more readers to your library you need to attract the youngsters, draw their attention, and seduce them with fun factor. It’s important to convey that reading is fun and fruitful, a sword with double edge. In all your communication, promote reading as sheer fun. It keeps one engaged, entertained, motivated, enlightened, and enriched. Make sure your communication conveys that reading has no other substitute. To make reading factor fun in the library you may also have to make few changes and make it more interactive. You may make books browsing more modern and interactive by introducing digital touch screen method. You may offer juice centre, coffee shop within the library premises for refreshment purpose. You may also provide attractive book markers, cozy reading corners, audio books for further enjoyment.

Make it a part of holiday activities

Often kids in their summer vacation plan to go for summer camps, sports, hobby clubs etc; but hardly consider reading book as a holiday activity. You may advertise special summer collection of books, special summer reading packages and fun activities like visit of renowned writers to the library, open discussion with writers and many more activities within the library. With such activities, you can draw lot of kids to your library in summers.

Attract old people

Most of us neglect old retired people and do not consider them as important target market; whereas they are potentially big group of target audience, who can prove to be quite loyal and dedicated group of customers. Since old people have lot of time in their hand and look out for leisure reading, they can be a potent group of customers.

Giveaway awards

You may count highest number of book borrowers and readers (hours spent in library) each month and announce their names as ‘star readers’; by offering free books or free stationeries. Display their names everywhere. This way, people will remain motivate to read more and more.

Now help your library to grow. Implement these tips.

The survey suggested that 85% marketers consider social media marketing fruitful if they successfully refer visitors to their websites, whereas, 56% think increased reach (reach of fan, followers, and subscribers) is the objective worth considering. At number three was the effect of the campaign on search engine ranking.

According to the marketers, the least important or the least expressive goal is the customer service/support savings. See image for details.

What do you think, which one is the most important goal from the ones listed above?

Don’t make it appear cheap

Many interested travelers may avoid your airline considering your service, ambience, and appearance, crowd as cheap and uncomfortable. Your first job is to make sure the word ‘cheap’ is not attached to your brand. An airline being affordable for its customers does not necessarily mean to be cheap and uncomfortable. Make sure it is just affordable, but not cheap. Make sure people feel at ease, feel special and well served like any good airline. Keep appearance and ambience of the airlines great, pleasing, posh, and nice. Keep pleasant looking air hosts and hostesses who are courteous, helpful. No one wants to travel in a cheap manner.

Serve more than they expect

Definitely, being a low cost airline you cannot afford to offer all frills and fancies of a full cost airline. But at the same time, serve more than the customers expect from you. This will keep your customers excited about your service, spreading good words about you everywhere. Surprise them with little more than others. Take an extra leap, go an extra mile to get more customers, keep customers happy and loyal to your brand. Being low cost, you may not provide food, but you may offer some water and fruit juices, coffee, chocolates and French fries unlike other airlines. It may cost you little more than others, but will give you an edge too. You may keep some wonderful travel magazines of the concerned destination. You may highlight some shopping tips.

Attractive offers

Since there are many low cost airlines these days, you should be different and remembered for some good reason. Offer some lucrative deals like heavy discount on early booking reserved for first 20 customers or lucky draw coupon for a free trip or gifts for a couple travelling together, free holiday guidebooks for a family of 4 members travelling together to a holiday destination.

Get set go. Fly with pride.

Display great designs

Unless you show caliber of your tattoo designing, people will not acknowledge your talent. Thus, start displaying various tattoo designs done by you. Show a variety of designs – including things like floral patterns, animals, birds, religious and spiritual symbols, numerical, various fonts of various languages, skeletons, dragons etc.

Talk about hygiene, scientific approach

Many people stay away from tattooing in fear of lack of hygiene, safety and the like. You need to reassure those people by illustrating in detail the scientific hygienic method adopted for tattoo job. Bring confidence in your target audience by narrating the process in all your communication strategies. Reassure them of the painless effort taken by your specialists with 100% hygienic procedure.

Temporary tattoo can bring customers

Many permanent tattoo artists do not take temporary tattoo much easily, considering it as an amateur job done for less experimental people. Don’t do this mistake. With nice attractive temporary tattoos you are not only lowering one tier of your customers and roping in business, but you are also seducing them with your expertise. If the customer leaves satisfied, may come back again and consider permanent ones too. Make sure you inform them about permanent ones and show some good designs. Offer discount for early booking.

Reach out youngsters

Do not ignore the youth, they are your customers. Appeal them, persuade them. You may put up your shop’s advertisements, posters in places where youngsters are frequent to like – coffee shop, ice cream parlor, gymnasium, sports clubs, movie theatre, shopping malls, pubs, dance clubs, amusement parks. You may also provide some percentage of discounts for couples getting it done together. You may offer special discount on Valentine’s Day.

Testimonials

Make real people – your past and present group of satisfied customers do the marketing job for you. Quote their feedback. If you have a celebrity customer that’s even better, that’s like an icing on cake.

Make clothes appear detailed, and real

Most of the people who hesitate to buy from internet fear clothes given in the picture will be somewhat different from the original product in terms of color, texture, stitches, design. Make sure photographs of your clothing offerings are of superior quality, offer three dimensional view allowing super zooming; miniscule detail of the fabric’s texture, design, color, stitches, cuts etc. Allow people to zoom at maximum possible level and see the clothing from every angle – front, back, left side, right side.

Solve the size worry

Many times people fear about fitting of the clothing; i.e.; its size. Such worry is valid, since an ill fit garment is sheer disappointing. Make sure you give a size chart below your product, elaborating measurement of different body parts and respective size chart like XXS, XS, S, M, L, XL, and XXL etc. You may also use numerical. Follow the standard size chart, as people often blindly quote their size without seeing the size chart. To win people’s trust and trial, assure them with money back offer, if the garment bought does not fit well.

Don’t let the clothing hang from air

It looks very unrealistic and unappealing when sites display their clothing line, hanging from air. It doesn’t show off clothes’ textures, patterns, and cuts properly. Make sure, you display your clothes only worn by a real model or mannequin. Clothes do not display their proper texture, design, fit and cut unless cling to body.

Relevant recommendations

To hike up your sales when a viewer selects a product to see it in detail or orders for purchase, recommend few more relevant or similar choices below in thumbnails. Suppose the viewer is checking out backless blouses for women, you may recommend some open shoulder blouses too below. If a person is checking out stripe patters on shirts, you may recommend checks too. You never know, viewer may like it too and end up buying more than only the one he thought of initially.

Apart from these strategic/tactical issues which you need to handle when starting an online cloth store, you also need to think about the technical side of the business, like the quality of webhosting, bandwidth, disk space, domain name, database, website uptime, etc.

To draw an analogy from the real world, these things are akin to brick, mortar, gate, windows, and ceiling of your store. You need to have these things in place before you can execute any strategy. To put together technical aspects of running an online business at an affordable price, you can visit Gossimer.com, it offer’s affordable webhosting solutions.

But how to spread this awareness about sports, reach people and draw them towards your sports club? Here are few tips for your help.

Build their interest

It’s mostly kids, teenagers who are all the more attracted towards sports activities. They love chasing balls, diving deep into water, striking goal, hitting right on the bull’s eye. It helps in growth of a child, strengthens muscles, improves confidence and mental power, builds personality, and increases physical stamina and the like. You may sponsor a school’s sports facilities. You may offer volley ball, tennis, and cricket. Try to get into a partnership with the school; it will be happier to outsource the sports activity to your club, as you will look after its maintenance and everything. Instead you can share the total profit with the school as per mutual agreement, take the entire responsibility of sports, and get the benefit of advertising your sports club, so that sports interested kids can go to your club apart from training at school. This way you will get an opportunity to build interest of kids towards sports and you may attract them with additional and attractive sports reserved for the club members only.

Get into corporate offices

To attract the main working force, professionals who are suffering from severe stress and sedentary lifestyle and unhealthy habit, it’s smart way to reach them through their offices. Join hands of corporate leaders. Introduce sports within the office premises. Ask the corporate to indulge and motivate their employees to divert their stress into relaxing sports. Specially knowing the needs of employees offer some stress bursting sports. You may slowly evolve as a corporate sports club, or if you wish to maintain own entity of your sports club, you can continue to publicize the same through corporate.

To bust this promotion myth, in this article, I am going to talk about three places where one can promote one’s web hosting reseller accounts.

Web hosting forums

Meaningful discussions in web hosting forums pull a significant numbers of visitors, some of which, after seeing your offers converts into customers.

You need to participate in 4-5 top forums, and visit each one of them regularly so that you can build credibility in the market. And always remember to not ever do blatant promotion. It often gets neglected and it may result in banning.

Add your plans to web hosting directories

Regardless of what they say, vertical directories (niche specific directories) works wonder – sometimes directly, while at others indirectly by boosting your search ranking.

Choose a handful of high-PR web hosting directories and submit your website into each one of them. Provide as much details as possible. Make sure you have filled each column properly.

Start web hosting channel on YouTube

YouTube is the second largest search engine on the web, and in many ways it has replaced article consumption. Now more and more people watch instructional as well as educational videos, and you do not need to be a Hollywood film producer or director to produce or create such video. For that, all you need is a basic consumer camera, PowerPoint, screen recorder, and a headphone.

You will not even need PowerPoint and screen capture software, if all you need to do is talking. Create a YouTube channel, deliver good content, and optimizing it for discoverability.

Start will these three things now, and see the result. In the next article, I will give you some more tips on promoting your web hosting reseller accounts.

Here are few effective marketing tips.

Know your niche

Many good photographers are often seen claiming to be good in every area of photography, which is actually quite impossible these days. So find your niche area. Find in which type of photography you are actually stunning. It could be any – wild life photography, fashion photography, product photography. Make sure you excel in one area and build a fabulous portfolio of the same. Soon you will be known for your niche specialization. Write your area of specialization like your business card, letter heads.

Get listed

It’s very important for people to find you. Get visible. Get seen on photography related directories, photography journals, search engine, magazines so that your target audience can easily reach you. Not only your target market, it will also help you to be recognized in the photography industry.

Photography websites

Put your best photographs in all photography archive websites. You may still reserve rights with you by maintaining copyrights. Your photographs in such sites will draw many people close to you, who will follow you and turn your fan.

Facebook page

These days a major a tool of online marketing is through Facebook. Own a Facebook page where you can build your fan list. Put your best photographs, it is more like virtual exhibition of your talent before the world. Update your Facebook status often, ask for people’s feedback, and also follow great photographers you admire. Eventually they will also get to know you and may love your work too. You may also join photographers’ communities.

Professional tips

You may soon evolve as the best expert of photography. Start your own web page or forum or blog, where you promote yourself as the solution provider to newbie or aspirants. You can help people with expert advices and suggestions.

The result of this study may not answer all the pressing email marketing questions, but it will help us go multiple yards closer to creating the ultimate e-mail marketing message. The study was conducted by taking a sample size of more than 1100 email marketers. Let’s go direct to the results and see what you should do to make your email messages convert better.

81% of the respondents said that they collect and use personal name of the subscribers, whereas another 17% said that they do collect subscribers’ names but do not use it. Personalizing mail by greeting subscribers by their first name appears to be the most important tactics.

Expert email marketers also use data like lead source, company name, subscribers’ role in the company, etc., to make the e-mail message more relevant. See image below for the complete data.

So what are you planning to include? Let me know what tactics you use for personalization of email messages? I am waiting eagerly to hear from you.

Bad color combination

Often packages are found bearing atrocious color combinations which look extremely flashy and distracting. Don’t do it. Just with bright colors you can’t make your package attractive and seductive. Use colors tastefully. Don’t put too many colors either. Understand the product category before using colors. As for example, a baby diaper package can bear pink, blue, white colors and appear more vibrant than bearing conflicting colors like red, golden, or black. So understand the product first and its users.

Bad typography

Next to color, it’s the typography or font which counts the most. Don’t use too heavy and bold font just to get noticed. Font type is related to the product type as well. If it’s a perfume or a florist brand you can choose nice italic calligraphic font. But if it’s a detergent brand which wishes to get noticed in the supermarket shelf needs bold thick font like Impact.

Too much of detail

Often packages bear too much of text, product descriptions, recipe, testimonials, tips besides mandatory details. We don’t realize we buy products for its use and hardly go through the text on packages unless it’s something new to us and we are unaware of its usage. In that case, put a catalogue within the package like hair removal cream needs direction assistance text. But don’t put all text on the wrapper itself. Keep blank space as much as possible, it makes the package look better and neat. Especially for FMCG products keep the text less.

Same old shape

Most of the average packages are overlooked since they are not interesting and bear same old fashioned shapes and designs. Innovate. Stand out! That’s the only way to break the clutter. You may need to innovate a new shape of the bottle or create a shape resembling a hanger on the top to pick up the package.

Too much or too less information

Too much or too less information, both are strict ‘no no’. Many of us wish our advertisements too look absolutely neat, with one creative idea and nothing in it. Many award winning simple advertisements inspire us to do that. But client just don’t like it. He wants you to show his product, talk about its benefits, and display his logo. So make sure you include all important points in your advertisement. On the other hand don’t overstuff your advertisement with too many communication elements making it ugly.

Too many colors

We often think too many bright colors easily grab attention. But too many colors also look repulsive. Don’t use more than two or three colors. Colors should complement each other.

Too stylish and illegible font

Don’t fall in love with fonts that you don’t even notice its drawbacks. Don’t use too stylish calligraphic fonts in your advertisement, they are mostly unreadable. People won’t give an extra effort to understand your advertisement. Keep your font simple, bold, classy yet readable. Don’t use too many types of fonts either. Use one or two types of fonts. Concentrate on font size too. Headline, subhead, body text everything should bear distinctly different font sizes.

Logo larger than life

Often we place brand logo in center of the advertisement, large and really loud. Don’t scream too loud. Often client may ask you to emphasize the most on his logo. But too much emphasized logo won’t not only make your advertisement look ugly but also remain avoided. So keep it visible but not in center of attention.

Next time, you make a print advertisement don’t make these regular mistakes. These tips will help you to overcome these commonly committed mistakes. All the best!

Trial offer

Unless people try, not many people will come to know about you or take you seriously. So get seen, heard, and felt. Trying may result into conviction and final brand acceptance. Run free trial offers. You may offer a simple facial, pedicure, head massage, or basic hair spa treatment for free to the people. Take a temporary canopy or small shop in a mall, airport’s waiting lounge, fitness club, social clubs, office cafeteria where you run free trial service for a day. Free of cost offers always lure people. If satisfied they will definitely show interest, enquire about your salon and get back to you.

Discount vouchers

Distribute discount vouchers where your target audience is located or frequently goes to. You may have a tie up with corporate offices, providing 25% discount to its employees. This way, soon your salon will be popular and talked about. You can also have tie ups with fitness centers, bars and lounges, sports clubs entitling its members and visitors discount. You may also distribute discount vouchers nearby shopping malls, coffee shops, book stores, movie theatres.

Celebrity lure

You may run contests like bringing people to the limelight and making popular overnight. You may run ‘best hair’, ‘best stylish beard’, ‘best face’ and many other contests. Publicize these contests, so that more and more people come to your salon, get things done, and aspire to win. Promise the winner of titles to be promoted as the brand endorser for next few months. It will make them popular overnight. Everyone loves to feel like a star, they can’t afford to miss it.

Co-promote

Co-promote your offerings, the popular service with the slow selling one. Suppose, most of your customers come for haircuts and hardly anyone gets hair massage done, offer a very attractive joint offer, like haircut + hair massage = $40, whereas hair cut alone bears the cost of $30. Make sure you aggressively promote such offers inside and outside the salon. This way you will not only hike sales, but also sell the lowest selling service.

Try these tips today.