22 Jul 09 Freelance Writing: Write Your Way to the Bank

Freelancing is not an easy job, not because you cannot write, but because there are too many writers vying for too few openings. This is a classical case of buyer’s market; hence, as the textbook says buyers will set the rule and will expect you to follow them. Everything said and done, you still have the power to decide and influence the buyers’ decisions provided you can highlight your talent, and tell your prospective employers how you can help them. Seeing the nature of this market, it is easier said than done.

In the real world, you will find it extremely difficult to make your voice heard midst all the chaos, but the good news is you can do it, and do it by doing what you know best. I mean, by writing.

Freelance writers have one big benefit over freelancers of other fields, and the benefit is his or her ability to write. Unlike other freelance professionals, who struggle to write promotional materials for themselves, freelance writers are cut out to do exactly that. If you are a freelancer, I feel it is needless to say that your ability to write is the sole reason for your existence then why not use this ability to seize clients’ attention?

The matter written in the body of your e-mail is the first point of contact between you and your prospective client, so make it as better as you can. The quality of this initial contact will increase the possibility of your getting hired, yet most of the freelance writers never take this seriously.

As a freelance writer, you need to understand that every word that you write is in itself an advertisement for you. Hence, choose your words with much caution when you are writing mails to your existing client or prospects. Before going through your samples that you have attached with your application, your prospective clients will read the cover letter or the mail that you have written, and the prospect will only decide to click the attachment link, if he or she is impressed with what and how you have written your e-mail.

If you are a freelance writer or aspire to be one, always remember to take every communication with your client seriously, and use every opportunity you get and show how well you can write. Unlike other freelance professionals, for you, promoting yourself is easy. You are cut out to do that!

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