Who says beauty lies in the eye of the beholder? Would you get attracted towards an ugly looking man without knowing he is a real genius within? Would you buy a pathetic necklace unless you know it’s a heritage necklace belonging to princess of the land? You won’t. Right? Definitely inner beauty, inner self is important; but it’s discovered only when the thing is explored and we explore things only when it looks nice and attractive apparently. That’s the strength of appearance. Similarly a book sells more when it looks nice, when its cover looks really interesting. We have often been told not to judge a book from its cover, but in reality it doesn’t work. Among a shelf of all unknown books we pick up the ones which allure us and grab our attention. The cover should be unusual, mysterious, timeless and memorable. It should evoke curiosity and interest to flip through the pages.
Book covers not only attract attention, but also build emotional attachment with the reader. People connect to it even after years and get nostalgic. That’s the power of book cover. It’s unlike a flashy poster, hoarding or road blocker.
In this age of computer graphics technology book cover ideation and creation has been treated as a daily practice, merely mixing and merging stock photographs, adding colors, highlighted by stylish font. They may look nice, but not memorable. But the art of book cover designing is much deep rooted. Very few publishers are still into it, brainstorming and creating unique and fresh book covers. There’s no rule of book cover designing. It just has to be arresting, innovative and memorable. It should echo the sentiment down the years. It may or may not even contain an image. It may be colorful or mono color. It may carry stylish or traditional conservative fonts. It has no set rules.
With a good book cover, you can definitely make the most of its sale. A well thought-out, classic book cover carries its glory down the ages, remains eternal in heart of people, echoing its grandeur.
Tags: Allure, Appearance, Beauty Lies In The Eye, Beauty Lies In The Eye Of The Beholder, Computer Graphics Technology, Conservative Fonts, Curiosity, Emotional Attachment, Eye Of The Beholder, Glory Down, Hoarding, Inner Beauty, Mono Color, Princess, Publishers, Real Genius, Sentiment, Stock Photographs, Technology Book, Unknown Books