25 Sep 10 How to Promote Books on Internet?

Often a masterpiece book even goes unnoticed, unheard, and unaware of. In this age of too many books published in a year, even great books go unnoticed in the absence of good promotion. A good marketing strategy can make a book popular overnight. A good marketing strategy involves all media – audio, audio-visual, print, internet. At present, Internet has gained a mammoth shape through social networking sites, blogs, forums, websites, email marketing, Twitter, and the like. Gone are those days when inaugural of a book in a bookstore used to be enough for promotion of a book. Nowadays, being seen in bookstore shelves is not enough; the book also needs to occupy enough space in the virtual world – Internet. An effective Internet marketing can spread like a rapid fire.

Here are tips about how to promote books online.

Use social networking sites

Social networking websites are the best choice for promoting a book. Especially when your target audience is youth, modern, educated Internet savvy bunch of people – social networking sites are ideal. Twitter and Facebook are great platforms. Publicize the book release date on Twitter and Facebook. Publish details of the event in advance including venue, time and send the invitation to all friends in your list or tag them. Who doesn’t wish to buy a book autographed by the author? Enrich your personal page with detail. Publish your day to day thoughts, photographs, achievements, goals, events, experiences. It brings author close to the readers as they come to know the author closely. It will make them even more interested to know you, respect you, admire, and follow you. Also write the thoughts that inspired you. You should include all big news channels, publishers, newspapers, journals, critics in your friend and follower list. Post book inaugural and book cover page photographs. It will hike interest among your prospective readers.

Start blogging

Start blogging. Publish small extracts from your book in your blog. Promote your blog link through social networking sites. While reader reads your blog post, put a link which will land the reader in your website, from where they can directly buy your book. Stir interest, curiosity and leave the rest to be discovered in the book.

Give online purchase offers

Put some attractive offers for online buyers like first 50 online buyers, buying from your website will be entitled to 20% discount. Publicize the same everywhere on social networking sites.

Get into email marketing

Send attractive mailers to prospective buyers, entitling them special discount. Mailers can be sent to those who subscribed for mails and newsletters on your website. Email marketing can be used not only to sell your book, but also to share news about your achievements, critic’s appraisal, launch date of the book etc.

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