Current IT field related information

22 Jan 10 Is It Good Idea to Ask People to Pay for the Online Newspaper?

Well, if someone asks me my answer would be no because as evident from the research done by Adweek Media/Harris Poll in December 2009, not many people are reading the newspaper either online or in physical format. And in situation like this, I would not like to discourage the readers who consume the newspaper by making them pay for the content.

This move will not be in the favor of the industry. In the same research, people were asked if they will pay to read the newspaper on the Internet and 77% of them answered no. And among those who agreed to pay money to read the online newspaper, 19% said that they will pay between $1 and $10 in a month, while, 5% said they will pay more than $10 per month for that. It is evident from this research that the industry needs to redefine itself if it wants to survive, or else, it will die in oblivion.

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Tags: Ask Online, , , Money Online, Newspaper Online, Oblivion, Online Newspaper, , Reading Online

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