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18 Sep 11 Online Business Mistakes that You Should Avoid

Online business is not only seeing growing popularity and aspirant entrepreneurs, but also complete failure when fatal mistakes are not uncommon. Here are some of the common mistakes done in online businesses.

Lack of right niche

Often people commit the mistake of not picking up the right niche. If you end up in a wrong niche you may end up wasting your time, effort, money and lose hope. Do your research, before you jump into the vast pool of Internet business. Read more and more about niches, know which you can handle and there’s no dearth of opportunities and growth. Then finalize. But at the same time after a point you need to stop reading and start doing. Unless you start practicing and commit some mistakes you won’t learn the worth of success. Don’t be afraid of failure. Make sure your niche keeps you interested and passionate about the same, so that you can continue with it for years and never get drained out. It should be your choice, not a liability.

Short-term goal

Online business lures many of us because it appears to be easy money making way, ideal for lazy couch potatoes and introverts. Do not take up an online business just to pay your bills and deciding to leave it the day you secure something bigger and better. Such decisions are miserable and will make you end up in hopeless situation. All advertisements circulating on the web claiming ‘Make money online’ promise instant money. It is a big lie. No one can be successful overnight. Always think in terms of a long-term goal. Only when you have a long-term approach you will invest your 100% effort into it single-mindedly and secure assured success. Be persistent, patient and innovative. Do not expect the flower to blossom overnight. Instead of looking for monetary gain right from the beginning, start focusing on the work and it will lead you to success.

Not tracking the traffic

It’s surprising that many small business entrepreneurs simply overlook the traffic or are found to be complete ignorant about web traffic, its source, traffic behavior and the like. Your web business can be successful only when you have large web traffic. A person comes to your site, looks around, reads, develop an impression and then leave, and if really likes your site; talks about it with friends and family. They may come back again and again, only when they remember you. In this clutter there are chances of forgetting you and you lose them forever. Can you afford to lose them? Ask your visitors to register at your site with their name, contact detail and email address. Ask them to sign up for newsletters for good deals. Keep a track of everything: source of traffic, which link was clicked how many times etc.

Be careful and don’t repeat these common mistakes.

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25 Jun 11 4 Essentials of Advertisement Copywriting

Advertisements are informative, amusing, entertaining, creative, thoughtful and a brand’s face before the world. The man behind conceptualizing and making an advertisement is known as the copywriter. A copywriter writes destiny of an advertisement. This art of writing is much different from other forms of commercial writing. It calls for different sets of aptitude, skills and expertise. Here are some essential skills a good copywriter must possess.

Good hold on vocabulary

If you are an aspirant copywriter, your command over the language has to be excellent. You just can’t afford to mess with your language skill. Learn new words, expand your vocabulary. You may read lot. Don’t get too choosy. Read everything – journals, novels, blogs, dailies, articles. The more you read, better will be your vocabulary. Keep a dictionary handy. Refer to it whenever you find a new word.  You should know as many words as possible, then only you can use them effectively. Learn multiple languages if you can.

Sense of humor

A good copywriter needs to possess great sense of humor. If one is not born with it, he or she can cultivate it with time. If one has a good grasp of humor it is easily reflected in his advertisements, as advertising needs to be entertaining and catchy. It calls for wit, humor. Sense of humor helps in twisting and turning words, creating pun and arresting concept. See humorous films, shows.

Understanding of art

Well, a copywriter doesn’t write only. He conceptualizes and writes. And many times a concept has no copy, is just art driven. So copywriter needs a good understanding of art. Even an advertisement with copy needs to relate to the image. If copywriter doesn’t understand art, an advertisement can be complete clueless and mismatch.

Understanding of the viewer

Copywriter needs to understand the market, customers, audiences’ psyche and competition. Without understanding the trend, societal outlook, audiences’ psyche a copywriter can’t create a good advertisement or connect to the audience. A copywriter can be fatal for the brand, if tries to remain firm with his own style and doesn’t consider the brand or its target people.

You should not overlook any of the above-given tips when writing copy for an ad campaign.

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19 Jun 11 What Are the Different Types of Headlines?

Headline of advertising commercial or a book or marketing collateral is supposed to be the most important and attention grabbing part of the same. A headline is supposed to make the thing stand out from the clutter, draw immediate attention of the viewer. The copywriter can grab attention of the viewer with a wide variety of headlines. There can be several types of headlines as given below.


There can be headlines that put forth questions like – ‘Did you know 80% of women love our shampoo?’ or ‘How often do you need to de-tan your skin?’, ‘Are you spending too much in Insurance?’ These questions not only grab attention fast, but also stir interest and provoke thoughts. People soon relate to such questioning headline and move on to the next segment of the advertisement to find out the solution.


There are many advertisements that put forth its customers’ words to sell the products or services. This trick always works, as people consider it as a proof of the brand’s credibility. Not all provide testimonials of real customers, but when used such strategy can be effective. It may go like this ‘This oil has lessened 70% of our health problems’. Put name, location, age of the customer speaking to make it appear more credible. You may take permission of that particular customer.

Straight on face

There are headlines talking straight to the viewer, in a direct tone. These are effective at times. Special offers, heavy discounts, inauguration – such announcement oriented advertisements adopt straight on face tone. Examples, ‘Grab last few days of 50% discount’, ’50 free laptops with Bike purchase’.

News headline

Then there are headlines, which announce some news like ‘Finally, A detergent is here which actually works’. Such announcement of news – like something new has come up always works.

Commanding headline

There are headlines, which ask you to do something. Such headlines are strong and are developed to encourage the action towards some benefit. They mostly start with a verb. Like, ‘Say no to plastic’, ‘stop drinking while driving’, ‘Stop abusing the minor’.

Let me know which one is your favorite.

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