ITList Information Technology Blog » Appearance http://itlist.com Current IT field related information Fri, 03 Jun 2011 16:40:29 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 How to Promote A Low-cost Airlines? http://itlist.com/how-to-promote-a-low-cost-airlines/ http://itlist.com/how-to-promote-a-low-cost-airlines/#comments Fri, 03 Jun 2011 03:35:58 +0000 bikram http://itlist.com/?p=2912 In this age when everybody is flying frequently to destined places, some airlines to attract the mass have labeled themselves as ‘low cost airline’, offering travel service at a much lower rate. However, there are thousands of low cost airlines, fighting hard for business. How to keep your airlines ahead of others and attract more customers? Here are some tips.

Don’t make it appear cheap

Many interested travelers may avoid your airline considering your service, ambience, and appearance, crowd as cheap and uncomfortable. Your first job is to make sure the word ‘cheap’ is not attached to your brand. An airline being affordable for its customers does not necessarily mean to be cheap and uncomfortable. Make sure it is just affordable, but not cheap. Make sure people feel at ease, feel special and well served like any good airline. Keep appearance and ambience of the airlines great, pleasing, posh, and nice. Keep pleasant looking air hosts and hostesses who are courteous, helpful. No one wants to travel in a cheap manner.

Serve more than they expect

Definitely, being a low cost airline you cannot afford to offer all frills and fancies of a full cost airline. But at the same time, serve more than the customers expect from you. This will keep your customers excited about your service, spreading good words about you everywhere. Surprise them with little more than others. Take an extra leap, go an extra mile to get more customers, keep customers happy and loyal to your brand. Being low cost, you may not provide food, but you may offer some water and fruit juices, coffee, chocolates and French fries unlike other airlines. It may cost you little more than others, but will give you an edge too. You may keep some wonderful travel magazines of the concerned destination. You may highlight some shopping tips.

Attractive offers

Since there are many low cost airlines these days, you should be different and remembered for some good reason. Offer some lucrative deals like heavy discount on early booking reserved for first 20 customers or lucky draw coupon for a free trip or gifts for a couple travelling together, free holiday guidebooks for a family of 4 members travelling together to a holiday destination.

Get set go. Fly with pride.

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How Important is the Cover of Your Book? http://itlist.com/how-important-is-the-cover-of-your-book/ http://itlist.com/how-important-is-the-cover-of-your-book/#comments Fri, 09 Jul 2010 18:07:00 +0000 bikram http://itlist.com/how-important-is-the-cover-of-your-book/ Who says beauty lies in the eye of the beholder? Would you get attracted towards an ugly looking man without knowing he is a real genius within? Would you buy a pathetic necklace unless you know it’s a heritage necklace belonging to princess of the land? You won’t. Right? Definitely inner beauty, inner self is important; but it’s discovered only when the thing is explored and we explore things only when it looks nice and attractive apparently. That’s the strength of appearance. Similarly a book sells more when it looks nice, when its cover looks really interesting. We have often been told not to judge a book from its cover, but in reality it doesn’t work. Among a shelf of all unknown books we pick up the ones which allure us and grab our attention. The cover should be unusual, mysterious, timeless and memorable. It should evoke curiosity and interest to flip through the pages.

Book covers not only attract attention, but also build emotional attachment with the reader. People connect to it even after years and get nostalgic. That’s the power of book cover. It’s unlike a flashy poster, hoarding or road blocker.

In this age of computer graphics technology book cover ideation and creation has been treated as a daily practice, merely mixing and merging stock photographs, adding colors, highlighted by stylish font. They may look nice, but not memorable. But the art of book cover designing is much deep rooted. Very few publishers are still into it, brainstorming and creating unique and fresh book covers. There’s no rule of book cover designing. It just has to be arresting, innovative and memorable. It should echo the sentiment down the years. It may or may not even contain an image. It may be colorful or mono color. It may carry stylish or traditional conservative fonts. It has no set rules.

With a good book cover, you can definitely make the most of its sale. A well thought-out, classic book cover carries its glory down the ages, remains eternal in heart of people, echoing its grandeur.

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A Job-Search Guide to Help People Over 45 – XVII http://itlist.com/a-job-search-guide-to-help-people-over-45-%e2%80%93-xvii/ http://itlist.com/a-job-search-guide-to-help-people-over-45-%e2%80%93-xvii/#comments Fri, 05 Mar 2010 03:12:02 +0000 bikram http://itlist.com/?p=2358 This is 17th post of the series written to help people over 45 secure jobs for them. We have come a long way. I hope by now you have gained enough confidence and rearing up to go. Some of you might have gone ahead and secured a job. This series is approaching its end now. It would be no more than 2 posts in this series. So, before it gets over, let us get together and pour everything on paper for you to see and use it.

Plan, Plan, and Plan

Planning is important. It takes the surprise factor and blind spot out of the equation. Review the list of common questions asked in an interview, and prepare an answer for each one of them. Do not mug up. Just make yourself comfortable with the questions. During the planning process also find a way out to blunt the ruthless edge of your negative characteristics. Do not make it look like your biggest asset, but soften its edge and make it look less damaging.

Look uber-cool

Well, I do not intend to suggest that you should take in all those garbage being consumed by teenagers in the name of fashion and “walking ahead of time”. All I want to suggest is to look up-to-date and in the know of things that matter to the job you are being interviewed for.

When I say up-to-date I also mean up-to-date in your appearance. I know it was not the first thing you expected to read when you wake up in the morning, but it important. You will not like to look like a black sheep among all the white clones. Dress as the way people younger to your dress, at least for the interview. It will convey the person on the other side of the table that you may be chronologically from different group, but your psychosocial make is same as his own.

Tell them you will learn

Do not flinch if you are faced with a question that you do not know answer of, or if you have asked about a technology which you have never heard of. Tell your interviewer that you are unaware of thing in question, but you will learn it sooner than expected, and if you are promised the job, you can start learning right from today. This will tell your interviewer, how much keen you are for the job, and how much time you are willing to devote for that. The interviewer will not pass unimpressed.

What else do you think is necessary to excel in an interview? Use the comment box and send in your suggestions.

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Why is it Important to Use Sponsored Forum Posts to Market Online? http://itlist.com/why-is-it-important-to-use-sponsored-forum-posts-to-market-online/ http://itlist.com/why-is-it-important-to-use-sponsored-forum-posts-to-market-online/#comments Fri, 05 Feb 2010 02:08:26 +0000 bikram http://itlist.com/?p=2274 Do you use forum posts to market your product on the Internet?

Well, if you don’t then it is high time to start using sponsored forum posts to promote your business. In a study conducted by PostRelease, it was found that sponsored forum posts in targeted online forum increases the response rate by more than 100% one year after the paid forum posts campaign has ended provided they are:

  • Marked as advertisement, and
  • They are posted in the targeted online forums

The study has recorded the click-through rate of sponsored forum posts at various point after the posts has been made. The results were as follow:

  • The click through rate increase by 40% after 60 days of a sponsored forum post appearance.
  • The click through rate increase by 77% after 180 days of a sponsored forum post appearance.
  • The click through rate increase by 103.6% after 360 days of a sponsored forum post appearance.

The read rate of the sponsored posts also saw a rise during the same time frame, but it did not increased as much as did the click-through rate. The read rate results were as follow:

  • The read rate increase by 28.8% after 60 days of a sponsored forum post appearance.
  • The click through rate increase by 49.2% after 180 days of a sponsored forum post appearance.
  • The click through rate increase by 60.6% after 360 days of a sponsored forum post appearance.

Thus, I believe marking advertisement on sponsored forum posts are after all not all that bad.

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Make The Most Of A Job You Hate http://itlist.com/make-the-most-of-a-job-you-hate/ http://itlist.com/make-the-most-of-a-job-you-hate/#comments Fri, 18 Dec 2009 04:59:41 +0000 SamElli http://itlist.com/?p=2102 The recession is supposed to be over, but the jobs have been slow to return.  This is a huge conundrum if you find yourself stuck in a job that you hate.  You can’t really afford to quit and risk the gamble of finding work with few jobs available.  How do you manage being stuck between the perpetual rock and a hard place?  Well, here are a few tips for making that easier.

-Try thinking positively about the job you hate.  Consider the positive parts, such as the fact that you are lucky enough to have a job during this turmoil.  The fact that you have reliable enough work that you’ve stayed employed, and have been able to live more comfortably than many other Americans.  Thinking about your good fortune is a great way to bring that smile out.

-Set time limits on your tasks, to see if you can accomplish your goals.  This is almost a tactic to make a game out of the monotony you may suffer if you hate your job.  Also this helps you get faster, and better at accomplishing your tasks.  The appearance of becoming a better, harder worker, could help you advance into a higher position that you won’t hate.

-Take an interest in your coworkers.  Make friends, and be positive and good natured with them.  Creating a better work environment around you can really help how you feel at work.  A great way to do that is improve your relations with those around you, creating a friendly environment that you can enjoy.

-Finally, just because you have a job, doesn’t mean you can’t look for a different one.  Try looking for other opportunities that may serve you better.  Something that you can really get into, and have a true passion for, unlike your current job.  Just make sure to keep that knowledge silent, as some employers take personal offence when their employees look for work elsewhere.  The last thing you want is to lose the job you have, because you were looking for a different one.

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Make The Most Of An Internship http://itlist.com/make-the-most-of-an-internship/ http://itlist.com/make-the-most-of-an-internship/#comments Thu, 10 Sep 2009 19:45:31 +0000 SamElli http://itlist.com/?p=1657 An internship is an invaluable opportunity to learn and also network yourself, so once you get the opportunity, don’t make a mistake.  The worst thing you could do is to forget just how important a chance this is to make a name for yourself.  Not only are you there to volunteer your time to gain valuable career skills.  But also an internship is about making friends within the industry, and if you prove to be very good at what you do, an internship could turn into a job offer.  So the key is to take advantage of those chances, and here are a few tips to do just that.

First off, and I can’t stress this enough, dress the part.  If you’re interning at a big time corporation, and you see the rest of the interns dressed anything but professionally, do not follow their example.  Buttoned shirt and tie should be a no brainer for every day that you are there to intern.  This way your appearance meets your attitude, creating a good impression that you are there to work and to learn.  That’s what companies want.

Get to work before the boss.  That way you can show that you are committed to the tasks at hand, as well as learning everything you can.  A boss will put more into your internship if you show the initiative to take advantage of everything they have on offer.

Know the easy stuff, like making coffee, working a copier and fax, the simple office tasks in and out.  There’s a certain amount of grunt work that interns are meant to do, and all of these fall into those categories.  The faster you can work through them, the faster you can get down to the real aspects of your job.

Finally, do the best you can.  Internships are really you volunteering your time, but don’t think that just because you aren’t being paid you shouldn’t work hard.  Being a hard worker with a good attitude and willingness to get the job done will put you into the memory of your coworkers and boss.  That can be invaluable when you’re looking to get a job somewhere down the line.  Not to mention top performers in internship positions can even be offered full time positions from the companies they are interning with.  Work hard and you just may get yourself a job.

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Would You Mind Redressing Your Gmail? http://itlist.com/would-you-mind-redressing-your-gmail/ http://itlist.com/would-you-mind-redressing-your-gmail/#comments Wed, 09 Sep 2009 22:35:53 +0000 bikram http://itlist.com/?p=1653 If you use Firefox and you are not satisfied with the looks of your Gmail, not even after applying the themes supplied by Google then there is a piece of good news for you; no, I am not asking you to create your own theme. All I am asking you to install a plug-in (add-on) called Google Redesigned in your Firefox.

This add-on is completely safe to use. I have been using it for some days now. This is CSS-based redesigning plug-in. When you visit your Gmail in Firefox the plug-in that remains hidden otherwise in the background recognizes Gmail, and replaces the basic theme – you cannot use Google Redesigned, if you have installed some other theme – and changes the appearance of your Gmail.

Google Redesigned does take a little bit of resources and bandwidth, though. It connects to the Internet to keep itself updated and fit. You do not need to be alarmed, the plug-in has no access to any of your private data, and nor does it change the functionality of Google. All it can do is change the appearance of a Gmail account in Firefox.

It can also change the appearances of Google Calendar and Google Reader. I must say, not everyone likes what I like, so you should try the plug-in for yourself and see how the Gmail appears to you. This is another open source wonder.

I would encourage you to share your view here about your experience with this plug-in. Why don’t you use the comment box and tell us about your take on this Firefox plug-in?

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