I am asking this question because these are the things that stop most of the people from making it big in the freelance writing career. Let’s examine each one of them so that we can get idea about what to avoid, and make it big as a freelance writer.

Do not know enough

This is a classic trap that engulfs everyone who has self doubt about one’s quality. It makes you believe that you are not qualified enough for the job. You should, therefore, stay clear of the job, and should never even try to get closer.

I have this to tell you about “the skill” problem: no one is too qualified or too less qualified for the freelance writing job, or for any other job. We all, indeed, have shortcomings, but those are mere matter of proper training, and some research, which is easier these days than it ever was in the history of mankind.

I have no time

This is another classic excuse. People always complain about lack of time for following their dream. They say they are too busy working in the offices, managing their families, and securing better life for kids and spouses. Sure they are very important, but these things could not be a reason for your “I do not have time” mindset. What is behind this “no time” mentality is the lack of organization and schedule. Make a schedule for writing, and stick to it. When I say make a schedule, I do not mean to suggest making a schedule for writing daily. It could be for weekends as wells.

There is no future in it

This is a very short sighted reply I have heard from the freelance writing quitters. They say why join freelance writing. There is no future in it. I will suggest them to look outside the window, take binoculars if needed, and see how the media is operating — online as well as real world. They all source content, and a large portion of content is sourced from freelance writers. They is future in it, dude.

What else is stopping you from taking a freelance writing career? Waiting to hear from you.

First part of their supposition is wrong, but the second part holds some merit. Indeed, there is not any golden topic for a freelance writer to write about. And indeed, writing for “freelance writing” or related niche will not bring you more clients then what you get while writing for another niche.

Why?

Because seldom you will get an offer to write for this niche.

What niche to write in?

The answer is any, as long as you enjoy writing in it. When a client asks for your samples or blog links, he has two goals in mind:

1. He wants to see how well you write on the topic of your choosing.
2. He wants to see your thought process.

He is least interested in knowing if you have guru’s knowledge about freelance writing or not, and he is more interested in knowing how well you can write and how you think. Because it is upon your thought process that your writing depends.

As long as you are writing well, therefore, you should not be worried about what niche to start a blog in. As a winning strategy, I would suggest you to write your heart out on the blog that you would show to your future client. Such blog will have both depth of thought, and colorful flair of writing. This is what your clients are looking for.

For a business owner, outsourcing any business process that is not its core is a not good but great strategy. I am not saying this to put bread on a family’s table in a third-world country, I am saying this because doing things that you are not good at will cost you doubly— (a). You will not be able to produce quality work, (b). And you will end up wasting time that could be invested on doing things that you are best at.

I do not play baseball nor do I play golf. I even do not know their terminologies. How do you think I will fare, if I take a baseball bat or club in my hand? I may hit a home run by fluke, but I cannot repeat it. So, if I were wise, I would have played chess or cricket, instead of going for baseball or golf. By not doing so, I have not only made fool of me, but I also end up wasting precious time I should have invested on games that I know.

It holds true for business processes as well. If you are a programmer who has started a small company, or if you are an existing small business owner that is good at manufacturing and marketing then you should outsource designing, SEO, marketing works to outside vendors whose core competencies lies in these fields. They will do better job at significantly lower cost. And the cost incurred will be even less, if you outsource your work to the third-world countries.

Did you say quality? Don’t worry, not everyone is bad there.

Benefits of outsourcing

• It frees up your time that you can devote on doing things you are good at.
• It can get you better result at a fraction of the cost incurred if you had worked on that.
• The work quality is often good.
• It will help you speed-up the process of product creation, testing, and delivery.
• You will get a bigger team to think on the problems that your customer’s face. Who knows, you may get a brilliant insight from there.

Above, I have just a few of the benefits. I do not claim here to know all the benefits, and I am sure, you can suggest countless more benefits of outsourcing. Why do not you post your comment here?

Well, the answer to the above question is big NO with big N and Big O. Freelance writing gives you a stable source of income—I know they told you it is not stable—leaving it will not be a good idea. You should rather continue working for your clients.

Then how you can increase your income?

I wish, you would have waited before asking this question. Anyway, I was saying you should continue working for your clients, but you should also put a project or two in place. Start something on your own.

Can I do it?

Of course, you can do it. You have been doing it for your clients, why cannot you do it for yourself? I understand PPC, SEO, marketing, and everything else is very, very important for web, but none of them (or all of them even if combined together) is as important as the content. And this is what you have been doing for your clients—creating great content. So why not for yourself?

Find a niche that you would like to work into and roll out your own project. You can create a niche website, an information product, or if you are experienced enough you can become consultant or give coaching. There are many avenues that you can explore.

But when to do it?

Yeah, I know this is a big IF & BUT questions (though without if). You can do it on weekends. Start working on weekends if you do not already do, and work on your projects on weekends. I know this is a lot of trouble, but trouble is what you have to take if you want to make it big. They lied to you when they said that it was going to be no sweat.

Creating your own product or starting your own project is a hard work. That is why not many people are doing so, but the reward is enormous. There is not just light at the end of the tunnel, but there is a huge spotlight and a big stage waiting for you at the end of the tunnel.

Start working on weekends, and make it big. Best of luck for your journey! Do write in how it was.

Question 1: Role and responsibility

This seems obvious, but it is not. The exact role of a sales engineer in one company can be slightly or completely different from the roles and responsibilities of the person on similar job in other company. This applies for all kinds of jobs. Therefore, it is imperative to ask about the role you are expected to play and responsibilities you have to take should you get the job. This will remove the blind spot and help you decide.

Question 2: Whom you will report to

Another seemingly obvious question that cease to sound obvious the moment you step through the giant door of your office on the first day. Save the horror of confusion and sounding horribly stupid by asking this question during your interview. This knowledge will also save you from workplace bullies who like to corner every unprepared newcomer.

Question 3: Work hours

Ask your interviewer what is a typical work hour for a person in your position in the company. Ask for a realistic answer. Do not believe when they say is 9 to 5 or 9 to 6 because it is never so. Work may starts from 9 or 10 or whatever, but never gets over at 5 or 6 or whatever is told to you. The world out there is very competitive, so to keep pace people work for long hours. Hence, you need to ask about work hours in real sense.

Could there be any question more important than these? Let me know your view on this subject.

My goal with this article is not to argue about utility of link finding. Well, this can be a worthy goal, and I might choose to write on it in the next article, but for now, the goal is to tell you how to write a good advertising copy. Let us being on that:

Why you want to communicate?

Asking this question will tell you why you want to advertise. This will tell you about the goal and the purpose of the ad you are going to write.

Whom are you writing for?

The answer to this question will help you find the right tone, vocabulary and message for the ad copy. The way you will communicate with a student will not be same, as you will communicate with business executives of the same age.

What the consumer wants?

This is another critical question. Always remember, no one buys products or its features. One buys benefits and solutions.

Have you touched her tonight?

Do not get me wrong. This heading was written in the fashion to stir emotional corner of your mind. Tell me one thing, using the comment box below, if I had used some bland heading like, “target emotion of the consumer not the reason,” would you have reacted?

We all are emotion-led people. No one understands data, if it lacks connectivity.

Can your house cleaner comprehend it?

If she can then anyone can. The idea is to keep the copy as simple as you can.

What reaction do you expect?

You should tell your readers what you expect from them, once they are through with the advertisement. Include call to action. If you do not to so, you should not expect the audience to do anything.

I am sure you must be budding with many ideas about the above discussion. Please use the comment box to share some of them with rest of us.