25 Apr 10 Website Copy Writing Tips – How to Improve
Let us start with putting things straight. The Internet is the ecosystem created by different kinds of websites, which in themselves are media vehicles, and content is the fuel on which the medium and its various types of vehicles run. The efficiency of the media in general and vehicles in particular depends upon the kind of fuel it usage. Therefore, one should pay much attention when writing copy for your website, and for that you need to know how to write better website copy. This article will help you learn that, just follow through the end.
Better Website Copy Writing Tips
- Your copy should not be visually heavy. Make the copy easy to scan. You can do that by dividing copy using sub-headings, and bullet points.
- Keep one eye on the target audience and another on the matter you want to convey. It is necessary to strike a balance between the two.
- Always remember, in writing style is so important that at times style, in itself, becomes substance.
- Add relevant “call to action” at important junctures in your web pages. This will help you increase conversion.
- Do not talk about attributes, talk about benefits.
- Build the story until it reaches to climax in the last line where you should add the ultimate call to action.
- Do not make pages multi-focused.
- Define model target audience of the website before writing copy for them.
- Use short sentences and short and simple paragraphs.
- Keep the content jargon free.
- List the benefit.
- Make the benefit as clear as possible.
Copy is what determines the future of the website. The more time you will invest in creating the copy, better will be the future of your website.
Tags: Attributes, Benefit, Bullet Points, Climax, Conversion, Copy Writing, Different Kinds, Ecosystem, Efficiency, Headings, Jargon, Junctures, Media Vehicles, Paragraphs, Sentences, Target Audience, Types Of Vehicles, Web Pages, Writing Style, Writing Tips
04 Apr 10 3Cs of Marketing Communication
Communication, in a nutshell, is the process of transferring information from the sender to the receiver. This definition applies to the field of marketing communication as well. For a communication to be effective, it needs to follow some principles, which I call 3 Cs of communication. In this blog post, I will discuss about these in context of marketing communication.
Content
What is being said is the most important factor in communication. This is the first thing you need to decide. You need to figure out what you want to convey to your audience. Is it the product benefit, or is it brand camaraderie? Before making any attempt to communicate, you should decide what you want to convey.
Concise
No one likes a 1000-page epic, not even you-particularly in the context of marketing message. The longer your message is the slimmer is its chance of making any impact on the receiver. You should not use even a single useless word in your marketing communication. It does not only push the audience away, but it also costs more—after all, every word takes more media space.
Clear
This is paramount. Clarity is very, very important. No matter how concise and clearly defined your content is, if it is not clear, it will not be understood. You need to do a test run of every communication campaign, before releasing it for the entire population. Nothing could be more harmful for your brand then misunderstood message.
Marketing communication is an attempt to inform the brand’s target audience about the feature, attributes, and benefits, etc., of the brand, and the more closer it will be to the 3Cs described above, the better it will be for the overall health of the brand.
Tags: 3cs, Attempt, Attributes, blog, Camaraderie, Clarity, Communication Campaign, Communication Content, Communication Effective, Field Marketing, health, Marketing Communication, Marketing Content, Media Space, Nutshell, Population, Product Benefit, Target Audience
