25 Jun 11 4 Essentials of Advertisement Copywriting

Advertisements are informative, amusing, entertaining, creative, thoughtful and a brand’s face before the world. The man behind conceptualizing and making an advertisement is known as the copywriter. A copywriter writes destiny of an advertisement. This art of writing is much different from other forms of commercial writing. It calls for different sets of aptitude, skills and expertise. Here are some essential skills a good copywriter must possess.

Good hold on vocabulary

If you are an aspirant copywriter, your command over the language has to be excellent. You just can’t afford to mess with your language skill. Learn new words, expand your vocabulary. You may read lot. Don’t get too choosy. Read everything – journals, novels, blogs, dailies, articles. The more you read, better will be your vocabulary. Keep a dictionary handy. Refer to it whenever you find a new word. You should know as many words as possible, then only you can use them effectively. Learn multiple languages if you can.

Sense of humor

A good copywriter needs to possess great sense of humor. If one is not born with it, he or she can cultivate it with time. If one has a good grasp of humor it is easily reflected in his advertisements, as advertising needs to be entertaining and catchy. It calls for wit, humor. Sense of humor helps in twisting and turning words, creating pun and arresting concept. See humorous films, shows.

Understanding of art

Well, a copywriter doesn’t write only. He conceptualizes and writes. And many times a concept has no copy, is just art driven. So copywriter needs a good understanding of art. Even an advertisement with copy needs to relate to the image. If copywriter doesn’t understand art, an advertisement can be complete clueless and mismatch.

Understanding of the viewer

Copywriter needs to understand the market, customers, audiences’ psyche and competition. Without understanding the trend, societal outlook, audiences’ psyche a copywriter can’t create a good advertisement or connect to the audience. A copywriter can be fatal for the brand, if tries to remain firm with his own style and doesn’t consider the brand or its target people.

You should not overlook any of the above-given tips when writing copy for an ad campaign.

Tags: Advertisements, Aptitude, Art Of Writing, Aspirant, Audiences, Clueless, Copywriter, Copywriting, Dailies, Destiny, Dictionary, Good Understanding, Grasp, Language Skill, Market Customers, Mismatch, Psyche, Pun, Vocabulary, Wit

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14 Nov 10 Writing for Web – Things to Keep in Mind

Writing for the Internet is different from writing for any other media, as there are far more distraction here than you can see anywhere else. There are so many things vying for your audience’s limited amount of attention that the attention is too thinly distributed among all the tempting elements.

Your copy or content has to perform in this chaotic world. Wouldn’t it be too much to ask your content to do without providing it the weapon necessary to cut through the clutter? Those weapons are scannability, keywords, and short paragraphs. You need to keep following things in mind when writing for the web:

Keep the paragraph short. You are not creating a literary piece, so there is no need to make the paragraphs long. 3 to 4 sentences long paragraphs are enough.
Divide your articles using headings and subheadings.
Use important items as bullet points.
Use keywords in H1, H2, H3, and other heading tags.
Use primary keyword as early in the title as you can.
Use important keywords in the first 50 words, or at least in first 100 words.
Use headings and subheadings to communicate key ideas.
Use standard font in the blog or article you post on your website, so that most of the people can read the items.
You can also insert images and tables in an article or blog post to make the article scannable.
Keep the sentences shorter.
Do not confuse your readers by addressing too many issues in a small article. Keep it simple.

Your article or blog post should be constructed in such a way that your audience gets the central idea in the first 30 seconds. This is the amount of time one has for any online item. The visitors may stay longer if you succeed in retaining the audiences’ attention within this time limit.

Tags: Amount Of Time, Audience, Audiences, Bullet Points, Central Idea, Chaotic World, Clutter, Distraction, H2 H3, Heading Tags, Headings And Subheadings, Many Things, Paragraph, Sentences, Short Paragraphs, Small Article, Time Limit, Time One, Weapons, Writing For The Web