Don’t use too many colors

Designers often assume a multi-colored logo draws attention, attracts eyeballs and look cute. Unless your product is meant for small kids or related to colors, don’t fall for such mistake. It may make your brand look amateur and low profile. Too many colors also do not appear great when printed. Know about colors, which come out well on print. There are many colors which look great on screen, but may not appear that great on paper, refrain from using them. Use one or two colors. If you have a corporate color for your brand, maintain that in your logo.

Abbreviations may not work always

Often people love to abbreviate their brand names in logo. Seeing some leaders doing the same, don’t blindly follow them. If it’s a long brand name and complicated to remember and pronounce, abbreviation may work. Don’t forcibly shorten your brand name with the initials. If you have a nice brand name and the full name sounds good, don’t unnecessarily curtail it short with the initials and call it ‘AP’, ‘DRL’ and the like. You may get tempted to play with initials in logo. But a full name may look good with a nice typeface. If you still insist on abbreviation, make sure it justifies your brand and remains unique. You may write full name below that.

Does it match the brand?

At times, designers craft logo which are absolutely stunning but don’t match the brand and the product category. Don’t make such mistakes. A formal place like an educational institution or a financial institution cannot have a funky and too colorful logo. It will dilute its importance. Choose a typeface which looks formal and matches importance of the brand. Be careful when you select color for them. It has to bring forth the corporate look. Similarly a brand for kids can’t look dull and too formal. There you can play with fonts, colors and elements. Don’t get too tempted with your creativity and overlook the brand. Know what the brand is all about and design logo accordingly.

Avoid these few mistakes and let your logo do lot of talking.

We notice only few advertisements because we relate to only a few products somehow, or some of the advertisements are done creatively, or they have some unique placement innovation. Apart from classified advertisements, rest of the display advertisements have started showing less of overwhelming response in comparison to others forms of media of advertising. Mostly they go unnoticed. Have you ever thought despite of being most credible medium, offering benefits like refer back value why this medium is not doing well in terms of advertising?

Too many advertisements in newspaper, that’s advertisement clutter, may be one big hindrance on the way of its success. Too many advertisements make us feel irritated and we don’t bother to see each of them. So the message goes unnoticed.

News paper advertising has also become quite expensive. To save expense nowadays people advertise within a small space and compromise with the creativity, making mandatory things like logo, brand name, package shot prominent within the small space. So dearth of creative advertisements has made it quite obvious for the people to ignore them.

In a busy day an average person spends around 20 minutes in scanning the newspaper. In that short time grabbing attention of the person towards the desired message is really challenging act. And also daily news papers stay with us just for a day. Relative short life span of the medium is disadvantageous for the advertisers. So multiple insertions are required to get noticed.

Newspapers generally do not use high end quality of paper, which limit’s the production quality. Poor production kills the creativity.

News paper is not a target market customized medium, rather it’s a mass medium, it talks to all. Several times it may reach all unwanted people, who may never buy your product or service and you may miss out your target market. It always has the risk of reaching out the wrong people.

With growing popularity of internet lot of people have switched over to e-paper from newspaper in hand. Online version of publication may not carry all pages bearing advertisements. And in this case print ad turns into online ad, which is mostly ignored and not remembered.

Hopefully some innovation will change the fortune of news paper advertisements.