But to get business contacts, first you have to find them.  A business contact can be remarkably useful down the line in your career.  These relationships are great because they are mutually beneficial.  Think about your skill set and what you could offer to help someone else.  From anything like advice, to career prospect options, what do you have to give?

How much you can commit to providing will dictate what sort of business relationship you can form.  As business contacts are a two way street, you have to have something to bring to the table.  Try using websites like LinkedIn.  They are social networking resources for professionals and can be a good start for anybody.

Make sure you have business cards with you all the time.  Whenever you’re in the appropriate scenario, like a work related conference or event, they will be very useful.  Meeting people is great at the moment, but you need a way to keep in contact beyond.  A business card is the fastest and easiest way to do just that.  Not to mention it’s the most professional route.  Professionalism always gets you bonus points.

Remember to keep your ears open all the time.  Pay attention in the break rooms, and when you’re eating lunch.  You could find a great new business contact in a different department.  Somebody you were completely unaware of, and someone you could benefit from.

From there it’s as simple as maintaining the relationship.  If you want to be able to get trusted information from them, you have to provide the same.  Don’t hesitate to inform them of news around the company.  From job openings, etc.  Let them know what’s going on around you, and the opportunities available, and they will do the same.

Keep track of all your personal associates.  Keep a good record of when and where you first made contact, how often you usually keep in contact with them, and the last time you had a meeting.  Usually programs like Microsoft Excel are good for forming a quick chart that you can change and read on the fly.  All of this can be useful later.

You have to keep using your business contacts so that they do not forget about you, but don’t call them everyday.  Keeping an accurate record of how often you communicate allows you to keep on that system, so that you maintain the relationship by keeping up with them as often as you should.  You can also keep track of their opinion of you this way.  If they usually call you right back after an attempt to contact them, you are high up on the importance list.  If you find they do not usually make an effort to contact you, you’re not that high priority.

Make your contact time count.  Remember, you are not friends; the whole purpose of this relationship is to keep advancing each other professionally in some way.  So keep your messages short, and to the point.  Provide valuable information quickly, and they will return the favor, and turn to you more often.

But make sure that the business relationship is a two way street.  It’s called a relationship for a reason, both of you are looking to benefit from what the other offers.  So if your contact is there for you, make sure to return the favor.  That’s one of the most important ways to keep a business relationship over a long period.

Firstly, do what research you can about your potential client.  Find out what you can about them, before making your approach, so that you can formulate a strategy specific to them.  By doing your research you already know what parts of your business apply to them, and you can focus on highlighting those positives.  Tailoring a pitch to each potential client gives you a better chance of getting their attention, and capturing their interest.

Whether you are approaching through a phone call, or an in person meeting, make sure that you stay professional.  Keep positive and courteous, through your speech and demeanor.  That will reflect in your pitch, and the potential client is more likely to respond positively in return.  Never underestimate the power of positivity.

Finally, make sure that you know your stuff, concerning your own business.  It’s not enough to highlight the points that apply to a potential client, you also need to know the answers to their questions.  You never know what they’re going to think of, so keep a broad range of knowledge on hand about your business.  By knowing the facts, and even having a guide for yourself, you can quickly supply the answer to any questions they may have.  This helps to show that your business is organized, and helpful in working with a client to get them the solution that they need.

When you’re attempting to set up what could be a long term relationship between your company and a client, one of the first things to remember is to always keep a certain amount of your focus on them.  Never forget about former business associates in your quest to gain new ones, as that will make you stray away from your guaranteed business.  It’s never a good idea to give up a guaranteed client by threatening your relationship with them using a new marketing campaign to attract new clients, that doesn’t focus or apply to them.  Never forget the people that helped you in the past.

One way to end a relationship quick is to make promises you cannot keep, as that’s essentially the same as lying, and nobody wants to be lied to, especially in a business relationship.  Only make commitments to your clients that you know you or your company are capable of keeping/following through.  This way you don’t raise expectations to unrealistic levels from your clients, and you are always given goals that you can achieve, making yourself look all the better to an established clientele.

Always ask for feedback, this way you can learn what a client is expecting from you or your company.  This will also allow you to correct any inadequacies that they may see within your corporation, saving a client that may have gone elsewhere had you been left unaware and unable to fix a problem that they had.

Finally, have fun.  Clients are more likely to stay with a company enjoy the work that they are doing, as it shows a vested interest in the goals that they want you to accomplish.  Nothing shows your willingness to provide a client with their desired outcome, like your desire to do your job.