Current IT field related information

25 Oct 09 Rules of Press Release Writing

Writing a press release is as much a science as it is an art. You cannot afford to go wrong on the science part of the press release writing, if you want to strike chord with the journalists. Your press release will not get picked, if you have not adhered to the set standard for writing press releases, no matter how eloquent your language skills are. Follow the rules written below, and you will see a significant improvement in your press release writing skills. Before you go further, you can click on the following link, if you want to know about structure of a press release.

Rule 1: Length of a press release

A press release should not be longer than one A4 (8.5”X11”) size paper. Divide your press release into 4 to 5 small paragraphs.

Rule 2: Rules related to Quotations

Do not use more than two quotations in the press release. And do not start a press release with a quotation. Quotations should come not earlier than the third paragraph. Only use quotations that come from the person behind the news or from CEO of the company.

Rule 3: Company information

You must include “About the company” at the bottom of the press release.

Rule 4: Contact person

The contact details written at the bottom of the press release should be working. Do not put any phone number of e-mail id for the heck of it. Provide contact details of a person who is in charge of the media releases. This is important because you never know which journalist needs more info and hence end up contacting.

Rule 5: Proper place and date

Start a press release with giving a proper place and complete date.

Rule 6: Include ### sign

### marks the end of the press release, so you should not forget to add this.

I have provided a proper format of a press release in the previous article titled, structure of a press release. Do read it.

Tags: , , Company Information, Contact Details, Contact Person, , Heck, Journalist, Journalists, , , , , Press Release Writing, , Quotations, Rule 1, Significant Improvement, ,

25 Aug 09 Any Taker for HTML5?

January 2008 is history now, and so is HTML5. Confused? HTML5 is the latest version of the HTML (Hypertext Markup Language). If it is the latest version then why am I calling it history?  You have a point, and let’s check the validity of the claim.

The version of HTML we are currently using is 4.01 (the fourth version) that allow us to use tags, embed images and videos by using other scripts or plug-ins, and use other languages within HTML tags. HTML5 is going to improve this, and it is also going to add native support for video and audio files (

The first working draft on HTML5 specification was released in January 2008, and the latest draft with HTML5 specification has been published today, August 25, 2009 (you can read this specification draft by clicking on the link). Now, before we talk any further, let’s take a look at what major changes HTML5 does bring about.

List of some major changes in HTML version 5:

  • Keeping in mind, the latest trend in web development, HTML5 has included some new tags like
  • has replaced the complex DOCTYPE used by HTML up to current version.
  • Elements like , , and have also been removed from HTML5.
  • Less used elements like , , , and have also been removed.

Click on the following link to know how HTML5 is different from HTML4.

The web development we know is going to change with HTML5, and it will happen as soon as major browsers develop support for it. If you are a developer then I will strongly recommend updating yourself with new HTML5 tags. If you start now, you will have the first mover’s advantage. You can test your test pages on either Firefox 3.1 +, or Safari 3.1+.

Tags: , , , , , , , , , , , , , , , , , , ,