10 Jan 10 5 traits of Quality Content
How do you define quality? Think hard. Well, we cannot define quality in the absolute terms. We define it by saying how one thing is in comparison to certain benchmark. It holds true for content as well. Quality of content is not known, and no one can tell you the formula to create quality content.
But, I can tell you about the traits that are common among all types of quality content.
Traits of quality content
- Not repetitive: This is the first trait of quality content. It is not repetitive. If your article touches upon topics that are not or rarely written before than you will be considered authority in your field.
- Well researched: A high quality article is often well-researched. It does not dwell on the “as I think,” “I believe,” “I suspect” statements. It is also often supported by links and bibliography
- Entertainment quotient: Quality content is high on entertainment, regardless of complexity of the topic it covers. Writer of an entertaining article uses simple language and humor to keep the tone light when he describes complex topic. Humor is important.
- All-inclusive: Do not rush for finishing an article soon. Try to cover every aspect of a topic that you are writing about. A good article goes beyond 500 words and covers almost every aspect of the topic at hand.
- News with a view: Breaking news is not forte of every blogger. Most of the bloggers cannot do that as they do not have right people at the right place, therefore, you should consider elaborating on the breaking news with your unique view on the topic. Think hard, you will develop a point of view.
- Thought-provoking: An article that stirs your thought or gives you a critical outlook about the subject at hand can be clubbed with quality articles. A quality article also gives a new point of view or tends to challenge the assumption held by people at large.
Next time when you write check your content for these traits.
Tags: Absolute Terms, Assumption, Benchmark, Bibliography, Blogger, Bloggers, Breaking News, Complexity, Entertainment, Forte, High Quality, Humor, New Point Of View, One Thing, Point Of View, Quality Article, Quality Articles, Quality Content, Quotient
17 May 09 Cold Calling: Is It Worth the Effort?
Yes, if it’s done right then it is worth the effort. Cold calling is one of the most cost effective and widely used lead generation techniques. Indeed, there are many much more effective ways of lead generation, but the utility of cold calling cannot be ignored. If you are running tight on budget, cold calling can help you getting your foot in the door, and from there you can begin your elevator pitch. Cold calling can be more effective than any other means of communication in the following three situations:
Introduction: There are situations in which cold calling is more effective than any other technique. If you are new in the market, and you want the clientele to take notice of you then you can consider using the cold calling techniques. Unlike introductory e-mails, a call to one of your prospective clients will buy you at least 10-15 seconds before they hang up. Use these 10-15 seconds to introduce your business, and if the call continues ask for 45-50 more seconds to discuss the things in detail. Use the time allotted to you very wisely. You do not need to supply all the essential detail in this 45-50-second time, just power pack the allotted time with an objective to fix a meeting by building interest in the services or products you are offering.
Database Tuning: A reply is not guaranteed when you send an e-mail to a random person from your database. The chances of your e-mail landing directly into trash bin are quite high, but when you make a call the person on the other end has to reply with either a yes or no; at time, people may be rude and just hung up the phone, nonetheless, you got the answer you were seeking. Use it to clean up the garbage from your database.
Sales Qualification: Use cold calling to see if your prospect is in the frame of mind to receive your salesperson or not. Given the complexity of sales life and the demand put on the organization’s resources (time, money and effort) cold calling can save hundreds to hundred thousands of dollars. This of course depends upon the size of your organization and resources you allot to prospecting and lead generation.
Be pushy and you lose the customer. This is guaranteed. No one likes pushy salesperson. Can you think of any more way in which we can use cold calling effectively? Write into the comment box below your inputs and suggestions. In the next article on cold calling, I will be giving a framework for a typical cold call.
Tags: Clientele, Cold Calling Techniques, Complexity, Database Sales, E Mail, Elevator Pitch, Frame Of Mind, Garbage, Generation Techniques, Hundred Thousand, Lead Generation, Means Of Communication, Objective, Prospective Clients, Random Person, Reply, Salesperson, Second Time, Time Money, Trash Bin
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