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23 Dec 10 Tips for Website Content Writing

It’s not only web design which counts but the content too. Web design may give a good feel about the website and draw attention in the beginning, but if it lacks good content people will leave it immediately and won’t refer to it again in future. Web content writing is very important task to captivate visitors in a website, since poor content takes only few minutes to make the visitor bid adieu forever. Don’t forget even one single line of trash write up can spoil a reader’s mood. Be very careful while crafting web content. Here are few simple tips for your help.

Keep it simple and relevant

Simplicity is the key to success of web writing. Unless your message is well comprehended by all, the whole purpose of writing will go in vain. Keep it simple yet strong, crisp yet impactful, creative yet relevant. No one is interested in reading pages after pages, so keep it short but powerful, including all important things you wish to communicate to your visitor. You can’t beat around the bushes and for the sake of creativity commit the mistake of losing focus. Stick to your topic, stay relevant.

It should be informative

Often web contents are seen repetitive, vague, and lacking concrete substance. But if a website is not informative, doesn’t convey anything meaningful even a good style of writing can go wasted. So, know what all to be included, what are the important points and include them all. Don’t beat around the bushes.

Make it tightly knit and avoid disconnection

Structure your write up properly, in a smooth flow moving from one thought to another. One sentence should be well connected to the next, but shouldn’t convey the same thing. A well-knit writing with a smooth flow will make reading pleasurable and beneficial for the reader. There shouldn’t be any disconnection. Many writers often use too many conjunctions to make the write up well-knit. But conjunctions show writer’s weakness. Instead, you may change paragraphs to convey different things.

Next time keep these few simple tips in mind while writing web content. It will be easier for you to craft captivating and effective web content.

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07 Dec 10 How to Read Anything Faster?

Many readers are voracious readers, but still haven’t been able to master speed reading. Many of such readers fear speed reading thinking it does hamper the comprehension and retention level. Initially learning speed reading may take some time, but once you master the art it’s very helpful. Speed reading will help you to read all those which you always wanted to finish but never got time for that. It will increase your productivity. The day you can read 1000 words in a minute, you master the art of speed reading. It will happen only over a period of time and with immense practice. So start the practice now, soon you will master it.

Focus on specific words or sentences

One effective way of speedy reading is not reading the whole of a paragraph, but in bits in pieces. Pick up the important words, phrases and sentences. You can skip conjunctions and elaborations. They don’t carry much significance. Rest will automatically bring the essence.

Know your capability

Figure out your capability and grasping power of words, how fast can you read and understand in a minute. It will help you to know your average standard which you can improvise. Timing yourself will help you to improve every time and motivate you to beat the old score. Check how long it takes for you to finish one page of book. Jot down the speed in a paper. Don’t forget you shouldn’t read it blindly, you need to understand the meaning too.

Take speed reader tests

To gain mastery participate in computer based online or offline speed reader tests. Don’t lie to yourself about the output. Cheating won’t improve your performance. Also measure your comprehension level, to re-assure that you are not merely competing with fast reading but also comprehending the message and retaining the same. It will give you a realistic idea and steady improvement. You can search for such tests on search engines.

Let fingers guide you

Let your fingers scan the text, it will increase your reading speed.

Remove distraction

Make sure you remove distractions like television noise, music, pet’s disturbance, too much of talking and noise in your surroundings. Such distractions won’t give you the picture of your actual speed. Make sure you are at peace and not pre-occupied by tension and thoughts which can hinder your learning.

Speed reading learning is definitely not a child’s play. But consistent efforts do show results.

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10 Jul 09 Is Copywriting Important for the Web?

Yes, it is! Who said it’s not? If this is what you think then please go to all those article spinners who think just making 8 or 10 or god knows how much articles using some keywords, some verbs, and some conjunctions are enough to produce a great website.

There are people who think, a good design, a good layout and of course SEO is all it takes to make a good website. Content always comes secondary to the subscribers of this school of thought. They see no value in copywriting until they come to the verge of extinction, and many even do not realize the importance then.

They feel it was something else, not the lack of good content that forced their websites untimely demise. The group that put no value on a well-researched informative content feels, it might be the quality of the central idea on which the website was build that failed them. You bet, it does lead to a sudden death, and so does a badly written website.

We need to understand that users that visit our websites are humans (not just search engine bots) who come to our websites (by whatever means) because he or she is seeking some information of the topic we claim to cover in our websites. For them the clever design, and jaw-dropping technology is just a good to have things, not the things they are looking for. What they are looking for is information, and information can only be delivered via content, not via technology. And here written words along with videos, audios and animations, become important.

Indeed, there is no denial that, people have moved away from reading (active mode of information consumption), and went closer to watching and listening (passive mode of information consumption), nevertheless, they are consuming content only, not the technology. Each one of us, who is not meditating in Himalayas for last hundred years, is aware of the way in which the information consumption has changed.

Much of the contents are now converted into either a video or an audio file, but still there are things that cannot be put into video or audio, and which need assistance of written words to convey the idea properly. Despite the growing popularity of video sharing sites and podcasting, we spent most of the time reading on the Internet.

We might be time starved, and hence, use multimedia contents to help us become multi-tasking, but watching and listening (despite it’s being passive medium of information consumption) are still secondary to reading on the Internet, which is an active mode of information consumption. And did I say, it’s the written words that command more respect and trust then the spoken ones. Always remember, written words sell more products then its spoken counterpart. Hence, quality copywriting is still important.

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