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30 Apr 10 Creating Website Content That Drivers Visitors Mad

Yes, this is not a myth, nor is it a magic. Many webmasters know the secret, and after reading this you too will be in possession of this knowledge.

There is only one thing that significantly affects the conversion rate of visitors into customers. No, it is not the layout or a design or cool graphics or awe-inspiring animation. It is the website copy that makes the conversion rate surge up or dive down. High-converting website copy follows a set of principles which I am going to share here.

Secret of high-converting website copy

Magic Headline

Some headlines work better than others. Most of the people err here. When it comes to writing headline for a post, all they do is write whatever first comes to their mind and use it as title. What possibly could be worse than this — not writing the copy at all?

Do not commit this mistake. Think hard before writing a headline. I will suggest you to write 10-15 versions of a headline before choosing any one.

USP

USP stands for Unique selling proposition. In the beginning, you would like to know what is that one thing that you would want to talk on a webpage. Do not build too many selling propositions in a web page. This will confuse your audience. Yes, even two is too many in this context.

Focus

Your copy should not waver. It should be laser focused on the promise it is attempting to deliver on. Do not let is waver even for one word. Keep your audience and its needs in mind when writing copy. Use your audience’s language to communicate.

Descriptive copy

Copy that builds on the promise made by the headline converts better. Do not just write anything on your web page — you can do that but you should not — as it will dilute the effect of the proposition made in the headline.

Tell story

People do not care about data and stats as much as they care about story. Tell them anecdotal tales and they will believe you. Give them data and they will yawn.

These are some of the principles of copy writing, which you should include in your writing to make your web page convert like crazy.

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26 Apr 10 Elements of Good Website Copy

What makes one copy good and other not-so-good? Why some website converts like crazy and others fail to register even a single sale — yes, not even mom’s of website owner purchase anything from there. Why is it so?

Well, the answer is that not all the copy writers are cut to be equal. Some of them are far, far better than the crazy wannabe-copy-writer jerks out there, and rest of the aspirants are just that — aspirants.

Like copywriters, not all the website copies are equal. Quite a many websites — more than anyone can overlook — have badly written copy. They openly seem to violate the basic rule of copy writing, and most of the elements of a good website copy seems missing from there.

What are the elements of good website copy?

A website copy has to have the following elements ingrained into it. Mess with one of them and you will ruin your chances of getting conversion.

  1. Snappy, catchy headline to attract viewers’ attention.
  2. High quality relevant image to give fodder to people who think visually, and content for image-search.
  3. Explanatory body copy to build on the promise made by the headline. The body copy with the help of relevant images will build desire.
  4. Powerful call to action button and words at appropriate places.
  5. Keyword rich headings and sub heading.
  6. Attributes and benefits listed at bullet points.
  7. Different font styling — different font sizes, color, attributes (like bold, italic, and underline, etc.).
  8. Trust seal, and other trust factors.

You should judiciously use each one of the element in the website copy that you write. You should also add testimonials in boxes on the home page and other relevant pages. Testimonials work wonder because it is third-party endorsement of the services you are promising to offer. Another thing that you should keep in mind while writing website copy is that you are writing it for human being not for search engines, so do not stuff the pages with keywords.

Tags: , , , Catchy Headline, Color Attributes, , , Copy Writers, , Copywriters, Elements Of A Good Website, Fodder, , , Jerks, Relevant Image, Relevant Images, , Wannabe, Website Copies

25 Apr 10 Website Copy Writing Tips – How to Improve

Let us start with putting things straight. The Internet is the ecosystem created by different kinds of websites, which in themselves are media vehicles, and content is the fuel on which the medium and its various types of vehicles run. The efficiency of the media in general and vehicles in particular depends upon the kind of fuel it usage. Therefore, one should pay much attention when writing copy for your website, and for that you need to know how to write better website copy. This article will help you learn that, just follow through the end.

Better Website Copy Writing Tips

  • Your copy should not be visually heavy. Make the copy easy to scan. You can do that by dividing copy using sub-headings, and bullet points.
  • Keep one eye on the target audience and another on the matter you want to convey. It is necessary to strike a balance between the two.
  • Always remember, in writing style is so important that at times style, in itself, becomes substance.
  • Add relevant “call to action” at important junctures in your web pages. This will help you increase conversion.
  • Do not talk about attributes, talk about benefits.
  • Build the story until it reaches to climax in the last line where you should add the ultimate call to action.
  • Do not make pages multi-focused.
  • Define model target audience of the website before writing copy for them.
  • Use short sentences and short and simple paragraphs.
  • Keep the content jargon free.
  • List the benefit.
  • Make the benefit as clear as possible.

Copy is what determines the future of the website. The more time you will invest in creating the copy, better will be the future of your website.

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