Master the art of writing for web

Writing for web is remarkably different than writing for print, as the attention span of people on the web is pretty short. You need to write using bullet points, headings, subheadings, images, etc.

Master the art of writing headline

A headline is very important in increasing the open rate of your content. You may get the best ranking for all the keywords, but if you do not have an attractive headline, your article will not get read. You should know how to write killer headlines.

Learn a bit about keywords and SEO

A little knowledge of SEO and keywords is required for all online writers, as keywords are the basis on which the entire web is organized. You should educate yourself on these two.

Prepare a portfolio

Writing is an art, and you are an artist. And an artist who does not have anything to show cannot support his claim of producing a fantastic piece of art. You should, therefore, prepare a portfolio keeping everything that I talked above. This will be your asset that you will need to show your clients.

Write a cover letter

A cover letter is like a direct sales letter. It either persuades your prospective clients to see your portfolio, or it can bore them to death. Many a freelancing assignments are made or broken at this level only. So spend good deal of time in creating a killer cover letter that can literally pull your clients with hands and make them read your sample articles.

You should follow the above given suggestions to start a freelance career. You can add some more items to your preparation, but you should not remove any. Each one of them is important. Very important!

First tweet then follow

What most people do after joining twitter is they start following as many people as they can and as soon as they can. This is a very bad strategy to increase your twitter follower count. A good one is to start with posting informative and entertaining tweets followed by following people in the fields of your interest. This way you will get more active followers who will give you more opportunity.

No spamming please

Do not start tweeting in bulk as people with “spammer” tag does. Act with moderation and tweet only what is really, really important. If you want people to hire you for a job then do not post stuffs that will take away from your image.

Talking of quality content, I will recommend you to record a video of you talking about what you do, what is your qualification, and how much work experience you have, etc., and tweet this video cover letter once or twice a day.

Do not act desperate

This will not do any good. Tweeting too much may force people to ignore you, if not unfollow you. There is no need to post your résumé five times a day. Tweet your résumé or video cover letter maximum twice a day. That is enough.

You should not deviate from this tweeting practice for even a single day. Have patience, result will come.

Keep it short and simple

I will not add stupid to above because I know you are not that. You are quite smart, and in your 45 years you have also understood the power of simplicity. And believe me when I say that simplicity works in résumé as well. No one likes to read a CV-epic, so keep it short and simple. Mention only those things that really, really matters for the job you are applying for. Keeping it short will help you keep it focused. Focus is another important thing.

Use chronological not function résumé

A new trend of using functional résumé —the type in which skills are mentioned in a cluster— has caught the fancy of young job seekers. Yes with young job seekers, particularly those who are looking for a career change, so let it remain confined to young people only. You do not need to follow the trend because in mid-aged job seekers the use of functional in place of chronological résumé is seen as an attempt to hide age. Well, I understand you do not intend to do that, and I am equally certain that you will not get even a 10 seconds of personal time with employers to explain this to them, so why take chances? Go with a résumé that lists your experience in chronologically. If you are too much in love with functional résumé then use it in combination of chronological one.

Write emphatic cover letter

Although cover letter has come at the end of pour discussion on résumé, it does not take away the importance assigned to a cover letter by your employer. A cover letter is your elevator pitch, and the emphatic it is the greater is the chances of your being called for a personal interview. A great cover letter makes your résumé stand out from the crowd of hundreds of faceless curricula vitae.

With this our discussion on résumé comes to an end. I hope you will apply these principles in your own CV. From the next post in the series we shall discuss about interviews and about ways to handle tough questions. Till then keep applying the principles taught so far.

Anatomy of a cover letter

Step 1: length of a cover letter

A cover letter should not be more than one page long, and when I say “page” I mean “A4 size page”. Subdivide your cover letter into 3 paragraphs, and try to keep the cover letter within 350-400 words. The goal of your cover letter is to generate interest in the reader not to chock him to death with your uncontrolled biographical rattling.

Step 2: Name and address

Put name and address of recipient at the top on the left-hand side of the cover letter, and fold the cover letter putting names and address at the top.

Step 3: Use proper salutation

Do not begin your cover letter with “To Whom It May Concern” as it will not concern anyone. Find the name of the person you are sending your résumé, and use his second name (family name) as salutation as in Dear Mr. Jones, or Dear Ms. Lloyd. If you fail to get name of the person who will read your cover letter than you can simply write Dear Sir/Madam.

Step 4: 1st paragraph

Being this paragraph with writing why you want to work with the company followed by giving a brief introduction about yourself and talk about the academic qualification you have in brief (of course, I am assuming here that you fresher looking for your first job). Do not tell the reader everything you know. Say only as much as required to garner interest.

Step 5: 2nd paragraph

The second paragraph of your cover letter should consist of the things you learned while pursuing your highest degree, the degree on the basis of which you are applying for the job. Mention 5 to 7 key concepts that are relevant to the industry. Talk about cutting edge things that you learned.

Step 6: 3rd paragraph

Write how you can add value to the organization if you are hired. Just use 2-3 sentences to explain this.

Conclusion

You should sound confident while writing a cover letter, but avoid sound overconfident. You should sound sincere in seeking employment but never sound begging. It’s not good for health and morale. Be professional and sound like one. No one cares how you got that stain on your shoes. They just do not like stains.

What happened?

They had their job and I didn’t, for long time, and that is how I realized the importance of a cover letter in job search. Do you wish to travel the same path, and have the same experience before you realize the importance of having a nicely written cover letter?

I hope not!

Benefit of having a cover letter

Why do we need a cover letter? What difference does it make to our skills?

None. A cover letter does not make any difference to your skills. But, it helps you present your skills in the friendliest manner using the least possible words. You need a cover letter because:

1. You have to compete with hundreds (if not thousands or tens of thousands) of applicants who have exactly same qualification as you do.
2. You have to make your claim of being the most suitable candidate for the job stand out among the claims made by other applicants through their résumé.
3. You do not want your CV to remain unopened and get thrown in the trash bin.
4. You want to give an idea about who you are, what your qualification is, and what you can do even before your employer reads your résumé.

Let me tell you a HR secret. HR people do not go over all the résumés that they get. They read the cover letter typed in the mail body or sent with the CV and make their mind based on the information they get in the cover letter.

If you are not convinced with what I have said above then reread the entire post and do it until you start believing it because this is important. I am leaving you with this thought, and tomorrow I will tell you about the structure of a cover letter.

Make sure your resume is properly up to date.  The last thing anybody wants to see is an old resume that you’ve been using for a few years.  That shows no initiative, a lack of effort, and will reflect poorly on your work ethic.  You definitely don’t want a potential boss counting strikes against you before you even have a chance to interview.

Keep your resume professional.  While I always stress making your resume unique and tailored to each job that you apply for, don’t step out of the professional mold.  Keep your font generic and readable, and stick to the standard resume format.  Just tailor the information to each job that you apply for.  That’s the best way to make a great impression.

Don’t send your resume without a cover letter.  The cover letter is the standard starting point of any application, and a resume sent without one is incomplete.  The resume only serves as a list of professional accomplishments and goals, the cover letter is where you put these into perspective with your personality.  The cover letter sells you, and shows that you are the best employee for the job.  Take advantage of the opportunity.

Finally, make your objective statement absolutely clear.  You have to have a clear cut idea of what you intend to give, and get from the job you are applying to get.  This is extremely important to a potential employer, so you want the statement to be as clear and understandable as possible.  You wouldn’t want someone tripping over the first, and most vital part of your resume.

Every application needs a cover letter, and a cover letter is your chance to shine.  So take advantage of that opportunity and be original.  The last thing you want in a cover letter is to sound mundane, or like the cover letter is the same form that you’ve sent to every other company you’ve applied.  Personalize and let your personality show.  That’s what a cover letter is for.  Sell yourself, and let your originality shine, and that will make your cover letter stand out from the rest.  Just remember to remain professional and courteous.

Being persistent means letting the company know who you are.  After you’ve turned in an application make sure to follow up.  That means waiting a few days, and then visiting the company again to check on the status of your application.  This shows initiative and a genuine desire to work.  That gives you an edge as most people think the process is done after submitting an application.

Finally, remember once you have that interview, the job is far from done.  Be confident, and do your research.  You need to know what you’re talking about here, because a bad interview will always lose you the job opportunity.  Stay positive, and confident, and know your facts concerning the company.  Use those facts to work for you, and to outline your desire to work there.  Performing that to great effect will make you a top candidate for the job, and will best increase your chances for landing the position as quickly as possible.

Pick out what’s important to you at a job.  For most people a good job has decently high pay, good opportunity for industry growth, and plenty of job openings so that you have a good chance of getting a job.  Those requirements are usually a good place to start.  Industry growth is important, so that your company can stay relevant, and you can ensure a reasonable amount of job security.  When they’re hiring for more opposed to fewer job openings, you have a better chance of getting a job.  High pay speaks for itself.  Who doesn’t want that?

From that you can formulate a list of the job openings that best fit what you’re looking for.  Then you can concentrate on those openings.  Do your research about the companies offering the work, and tailor your cover letter and resume to apply to each company individually.  Putting in the personal touch will separate you from the field, as most people use generic cover letters and resume formats.  Even though that’s a huge mistake, as they’re easily spotted by hiring managers, and are very frowned upon.

If you find you have more than one offer, weigh the options between both jobs.  If job stability isn’t a huge concern, and you’re willing to take the risk for a chance at more money, go for that job.  Weigh your comfort zones against what’s available to you, and choose the job that you’re most likely to succeed with.  Making a name for yourself in one place carries weight in the IT world, so take advantage of your opportunities.

In case you didn’t know the term, padding your resume refers to adding accolades that aren’t true about yourself.  Whether it be false work history items, or false educational accomplishments, or even dishonest community contributions.  All are considered padding, and are wrong in the sense that you are being dishonest to companies that you are trying to attract.  Nothing really sets you on the wrong foot with a new company more than them discovering you lied in order to get the job.

Which is why if you are unhappy about how something appears on your resume, you should take advantage of explaining yourself in your cover letter.  If you don’t like a particular gap in your employment history, you have ample opportunity to put a positive spin on things through your cover letter.  The same with anything else you feel uncomfortable about, whether it be education, etc.

But mainly, padding is bad because it sets a bad precedent for your new job.  Even if you get the job, you’re not presenting yourself correctly.  That puts you and your company in an awkward position, as tasks you don’t have the skill to accomplish may be expected of you, and your new company is getting an employee that doesn’t have the skill set expected of them.  If it’s found out you lied on your resume, most places won’t hesitate to terminate you immediately, so that little bit of padding can really come back to bite you.

How much do you deserve?

This is going to be tricky. You have two big giants to tackle: The pay rate in the niche you have chosen to write and the amount paid to new writers like you. For this, you will have to do some research. Ask as many people as you want to ask, and go through as many project postings as you can and see the bid people have made there. This will give you an idea about how much your niche pays.

Visit freelance forums and blogs

Freelance forums and blogs are the goldmines of resources. Hence, you should consider being regular on one or more freelance forums and blogs.

What are the best practices?

Not knowing the best practices of the industry and not applying it are two different things. You should research and find out not only the rates, but the prevailing best practices of the industry as well. You also need to know the payment terms used by the genuine employers.

Find Jobs

This is what you were preparing for all along. Visit different blogs, freelance exchange websites and get yourself registered, if asked to, and start applying for the jobs that interest you.

Fill in all the details in the form, when registering into freelance exchanges. I would recommend uploading your image as well, and not any avatar or any funny picture. You should look professional, in the photograph. I prefer it this way because a photograph tells the prospective clients about you, and on the Internet, everyone prefers doing business with an idiot whom they know then any undercover genius about whom the clients have no clue.

Research your clients

To safeguard your interest, you need to do some research on the clients before you accept the job proposal sent to you. Not every client is created equal. Some are crooks as well.

Read, Read and Read

It comes at the end of everything, isn’t it? That is why it is important. You will have to read as much as you can: read about freelancing tips, read some authors from your field, read how things are changing, etc.

This brings us to the end of the Freelance Writing Checklist series. I wrote three articles in this series, links to which are provided below:

Freelance Writing Checklist part -1

Freelance Writing Checklist part -2

Freelance Writing Checklist part -3

Hope you liked the series, your views and reviews are welcome. You can either use the comment box to share or view or you can mail me on bikramksingh [at] gmail [dot] com. waiting to hear from you.

Is your résumé ready?

Sounds familiar? Yeah…every job requires you to have a résumé, and freelancing is no different in this regard. You will need an up-to-date résumé throughout your freelance writing career, and particularly when you are starting out when you have no portfolio to show. Your résumé will tell your prospective client about your experience.

How good is your cover letter?

You cannot do without a cover letter ever in your freelancing write. You will need this every day and for every project you bid on. It is a thousand times more important than your résumé. You need to know that you are not alone when you apply for an online writing gig. You are competing with hundreds of freelancer who is vying for the gig. Hence, to get noticed, you need to have a very attractive cover letter properly outlining your skills and experiences.

The things written above were good enough for any freelancer, but what makes a cover letter more important to a freelance writer is the fact that through your cover letter your prospective client will get the first glimpse of your writing; hence, if it is very impressive then consider your job half-done.

Do you know how to apply?

Well, doing this is not very difficult. It is just time consuming. Before you apply for a gig, you need to find out how the employer or the freelance board through which you are applying wants your application to be.

Some boards just need one cover letter, which you post with your bid, while others may ask you to write a brief introduction while posting the bid, and the rest of the details in a private message.

There is one more difference. The difference is in the way your client will accept your samples: some will ask you to send them links to your sample, while others will be okay with your attachments, and you will also find a handful of clients who will ask you to paste a brief article in the body of a private message. It is also not uncommon to find a client who wants you to write a custom sample for him on the topic or on the subject chosen by the client himself.

Get these things ready, I will be back in the next installment with some more checklist items. Meanwhile, I will also request you to tell me what you feel about the items I have listed above.

In the real world, you will find it extremely difficult to make your voice heard midst all the chaos, but the good news is you can do it, and do it by doing what you know best. I mean, by writing.

Freelance writers have one big benefit over freelancers of other fields, and the benefit is his or her ability to write. Unlike other freelance professionals, who struggle to write promotional materials for themselves, freelance writers are cut out to do exactly that. If you are a freelancer, I feel it is needless to say that your ability to write is the sole reason for your existence then why not use this ability to seize clients’ attention?

The matter written in the body of your e-mail is the first point of contact between you and your prospective client, so make it as better as you can. The quality of this initial contact will increase the possibility of your getting hired, yet most of the freelance writers never take this seriously.

As a freelance writer, you need to understand that every word that you write is in itself an advertisement for you. Hence, choose your words with much caution when you are writing mails to your existing client or prospects. Before going through your samples that you have attached with your application, your prospective clients will read the cover letter or the mail that you have written, and the prospect will only decide to click the attachment link, if he or she is impressed with what and how you have written your e-mail.

If you are a freelance writer or aspire to be one, always remember to take every communication with your client seriously, and use every opportunity you get and show how well you can write. Unlike other freelance professionals, for you, promoting yourself is easy. You are cut out to do that!

With your cover letter there are a few guidelines you want to follow.  First, stay on topic, an employer only really cares about what you can offer them, and how your experience and past qualities applies to them.  You want to personalize the letter, never send a form cover letter as these can be easily spotted, and your lack of a personal touch will reflect negatively upon yourself.  If you won’t put in the time and effort to write a good cover letter, how much time and effort are you going to put into the job once you are hired?

Never forget that the goal of a cover letter is to introduce yourself and then sell yourself and your unique abilities to the company with which you are applying.  Your cover letter is practically an interview in itself, and you should treat it as such.  Really sell yourself as the best candidate for the job, even if you yourself feel yourself to be under qualified.  Never suggest that you feel that way however, nor should you defend your lack of experience in any way, as that will make you seem to lack confidence in your abilities, and you’ll appear on the defensive about the likelihood that you’ll get the job, and that’s never good.

Express the interests you have in the company that you’re applying to, and outline why you would like to work for them.  Give specific reasons tailored to the company.  But make sure always that your cover letter is in a business tone, shy away from using any humor as that usually doesn’t come off well, and make sure that there are absolutely no grammar mistakes.  Grammar or spelling mistakes are horrifically bad for the first impression of the company you are applying to, and will be a red flag to any employer that you don’t double check your work.

Which is exactly why it’s much more proactive and you’ll net better results by finding jobs for yourself, instead of waiting for them to pop up on the job boards.  What you need to do is network yourself.  Find the companies you would like to work for, or the jobs that you want, and get connected to them.

First, search for the people you want to work for, whether they seem to have any job openings or not.  You might just have exactly what they didn’t even know they were looking for.  Next you want to get in touch with their human resources department, as in almost every case, HR handles employee hiring and terminations.  Although another common tactic, but one with a lower rate of success, is to contact management heads.  This can either pay off completely, or fail miserably, as managers usually have very busy schedules, and if you don’t impress almost immediately, you are doomed to be completely forgotten.

From here you basically want to send a friendlier variation on the sort of cover letter you would send with your resume.  Make your intentions clear, that you’re interested in a job, introduce yourself, and personalize everything to let them know your qualifications shortlist and why you want to work for that company.  Try that enough and you’re bound to find somebody that didn’t even know they needed you, thereby landing a much better job than you could have found searching Monster.com for the umpteenth time.