Content has to be powerful

Newsletter is totally dependent on its content and its relevance. Know what you wish to say, followed by the art of saying it. Know what you wish to convey in a specific month of the year. Suppose you are a restaurant owner and you wish to promote your mocktails during summer, then convey the same in that month’s newsletter. Pick up a topic each month and relate it to your product or service.

Know your audience

Define you target audience before starting with your newsletter. Know demography, psychographic construct of you audience. Knowing more about them will help you to develop content of the newsletter while keeping tone, manner, and mood of the newsletter apt. Suppose you are selling an anti-ageing crème to the middle aged women, you should know how to approach them, what should be your style of communication and the like. You can’t afford to lose their interest because of inappropriate style.

Claims come with research

Don’t make big claims without supporting source of facts. Do ample research before making statements. This way you will not land up into problems too. Include facts, statistics, graphs, expert opinions, quotes supporting your research. Such data always build credibility. But don’t forget to mention the source.

Interesting heading

It’s good headlines which instantly draw attention towards the newsletter. Make sure the headline is extremely hard hitting and catchy, evoking curiosity. To make newsletter easy to read break the content into few paragraphs with sub headings.

Audience friendly lingo

Make sure your newsletter has audience friendly, easily comprehensive language, which people can relate to. Avoid technical jargons, too long sentences.

Proofread is important

A newsletter filled with grammatical errors, spelling mistakes is highly avoided. Apart from the writer, ask someone else to do the job. Mistakes show writer’s lack of concern, interest, and unprofessionalism. If a brand is laughed at, it is hardly taken seriously. So avoid this.

Now get started with it.

Too much of text

We are often tempted to overstuff our PowerPoint slides with too much of text and long paragraphs. Don’t forget presentation is all about putting points on slides and narrating or elaborating them in detail verbally. Don’t suffocate your presentation with too much of text. No one is interested in reading long texts. So write in bullets or points. Elaborate those verbally. Make sure you leave blank space in your slides.

Too much of animation

Many presenters love to show off their technical skills by animating each line or graphic of the slides. Remember, simplicity always sells. Don’t let the whoosh sound of your presentation distract the audience. It’s highly annoying when repeated. Keep slides simple, minimalistic, and elegant. Don’t animate each and every text or header or graphic element in it. Too much of rotation, blinking, floating, swinging of elements worsen a good content. Don’t use those animated sounds which are highly disturbing.

Baseless data

Presenters often put factual data, without mentioning the source. It’s a strict ‘no no’. Never put facts and figures, graphs without mentioning its source. No data seems authentic and valid without the source mentioned. People may doubt credibility of your presentation.

Reading out from the slides

Often presenters are seen doing nothing, but simply reading out whatever is there on the PowerPoint slide. It not only bores the audience, but also doesn’t add any value to the entire presentation session. You can add substantial value to a presentation only when you give your valuable inputs besides reading out from the slides alone. It also shows presenter’s lack of confidence, public speaking fear and lack of knowledge.

Make sure you avoid these mistakes.

Here are some popular ways of celebrity promotion on Internet.

Own a Facebook page

There’s no other social networking site as powerful, as popular as Facebook. To reach out to the fans and keep them updated with the latest work a celebrity can own a page. It’s a great way to increase the fan and follower base. Just by putting a ‘like’ button the celebrity can achieve millions of followers. A celebrity can post his or her latest pictures, events to attend, achievements, recent offerings and work and all on his page, for the followers to cherish a piece of the celebrity’s life. A celebrity can also treat his fans and followers with regular status updates, reply to comments and frequent updates. It’s a great way to keep up the popularity high. One can do every bit of Facebooking from a mobile phone.

Twitter is magical

Twitter is one more platform to build up a huge base of followers. Twitter also offers high credibility by authenticating a celebrity with verified member status. Twitter is a great tool to let the world know what the celebrity is doing every moment, where he or she is heading to, what he is eating, whom he is meeting, what’s his plan for the day, whom is he dating and partying with. Such updates keep fans hooked onto Twitter, staying in touch with every bit of the celebrity. Twitter also allows celebrities to post personal pictures and upload posts immediately, even from mobile phone.

Blogging

Personal blog is one more personalized way of a celebrity to reach out to its fans and followers. Regular blog posts are a must to keep up the interest of its visitors. It’s like reflection of a celebrity where he or she can freely express his thoughts, ideas, goals, dreams – anything under the sun. Blogs are highly interactive as readers not only read actively, but also drop comments and come back regularly.

Was this narration of Romeo and Juliet interesting? Was it even one millionth of excitement that you got from reading the famous tragedy?

Why didn’t you enjoy it? It had all the key elements that were present in the original play. It told you everything that Shakespeare wanted to tell you then why didn’t you enjoy?

Because it lacked the details, isn’t it?

People like stories not because it connects with them at the level deeper than mere comprehension and consciousness, and details do exactly that. It provides fuel to emotion. Greatness of a story lies in detail. When writing a story, or an article, a feeble writer tends to wander around the subject matter using useless adjectives, dead cliché, etc. But when a great writer writes a story, he goes directly to the heart of the matter, and covers all he sees in his journey to the heart of the matter.

Photograph in outlines

If story is a photograph, details are color, texture, shades, and patterns, without which the photograph is nothing but mere outlines. And I am sure not many people enjoy outlines. A great picture is made when colors, shades, textures, patterns, and other things are added to the outline. Similarly, a great story comes to life when required detail is added.

What about articles?

An Article is a non-fiction cousin of story. It just differs in the subject matter it handles, people who are reading it, and slightly in the writing style.

There is no reason why a non-fictional piece could not be written in story form. After all, the goal of a communication is to connect and inform, and you cannot inform anyone, not with any credibility, without establishing a deep connection with he or she.

Writing a press release is a bit tricky – and I am not talking about technical stuffs when I wrote that – but it will not remain so, should you read this article through the end.

4 Press release tip

Use Newsworthy angle

Not every write-up can pass for a press release, and your advertising, promotional, and self-glorifying materials will also not pass for a press release.

The content of your press release should be newsworthy for it getting accepted by the online newswire (press release distribution services). If you do not have a newsworthy announcement to make then you can talk of any product offer that you are giving, or any services that you are offering. Write any non-promotional material you want, but write it from the news angle. Just provide who, what, when, where and how of the story. Do not go overboard with self promotion.

A good start is important

The very first sentence of your press release should be powerful. Use targeted headline for the press release, and succinctly provide all the required information in the first paragraph of the press release. You need to give all the details of the news (provide who, what, when, where and how) in the first paragraph only.

Keep it short

The length of your press release should not be around 500 words. Do not make it longer. No one likes to read 3-page long release. Use short sentences, and active voice. Write only those things that adds value to the reader. As said, 500-word is the number you should try to be around.

Write for the media

Many press releases fail to attract attention from media people, newswire, and journalists, etc., because the press release is not written with them in mind. It is written with readers in mind. Writing a press release for end users is a mistake, as they are not the immediate target audience of a press release. Write it for media.

You should also include your contact information at the end, to assist those who want more information about the release.

Will you like to have a website that is down half of the time?

I hope not. For that matter, I have decided to outline 5S principles of web hosting, and will ask you to verify a web hosting account on all these parameters during your purchase process. Yes, money matters, but not as much as these do.

5S of Web Hosting

Swift: Speed is the essence of our time, so this not something on which you should compromise. A slow website is as good as dead. And the speed of your website does not only depend upon the code and the design of your website, but it also depends upon the strength of your web host. If your web host uses state-of-the-art technology and data center then your website will be faster.

Stable: How good a rocket-fuel-propelled website will be if it gets down even now and then? Your speed only matters if your website is live. For a website that is down often, it does not matter how speedy it is when it is live. You need to go for a webhost that gives 99.99% uptime—everyone writes that, but very few delivers, so check their credibility.

Secure: Who does not know the risk of venturing out on the Internet? There are viruses, spywares, malwares, trojans, and other types of malicious codes as well as hacker, crackers, spammers, etc., to crack into your website and take control of it. Hence, security is not something you should compromise on. See if the web hosting account you are using is secure or not.

Support: Ideally, I would like to suggest you to go for the one that never fails, but you also know that this suggestion will not take you anywhere because there is nothing like never-failing system. I would rather ask you to go with the web hosting company that has a strong support system to help you in case of eventuality. You should not be made to wait in queue for hours, if not days, when you need them.

Service: Agility and nimbleness of service and delivery is another thing that you need to look for in a web hosting service provider. Do not go for the ones that are too slow in responding your queries, or system of which is not fast enough.

Filter a web hosting company through this, and what you get is a strong, reliable, seldom-failing web host. And after all this, you should think of price of the service.

Recommendation: I would suggest you to check Gossimer’s the Ultimate Web Hosting
account as it has everything that you are going to need in your web hosting account.

What does advertising do?

1. Advertising builds awareness about the product being advertised.
2. It creates recognition for the brand.
3. Reduce the fear of unfamiliarity, and testimonial advertising also works as social proof.
4. It creates, nurture, and build emotional connection between the product and consumer.
5. It provides reason for purchasing a product.
6. It induces trial.
7. It creates top-of-mind awareness for the brand being advertised.
8. A beautifully done ad entertains public and create favorable environment that a marketer to seed the brand message.

What advertising cannot do?

1. It cannot sell a product.
2. It cannot create a loyal customer.
3. It cannot manage a damaged reputation.
4. It cannot build credibility.

It is the latter group of things that have made the advertising so infamous. Well, it is comment time now. What do you think, have advertising worked for your business?

Although the best way to save yourself from being tardy to an interview, is to make sure you’re not late in the first place.  That means mapping out your route beforehand.  Know the territory, and leave a few minutes earlier than needed.

If you cannot avoid being late, then always call ahead immediately to notify your interviewer of the situation.  You have a cell phone for a reason.  If there’s bad unexpected traffic, or an accident, call them immediately to let them know you’ll be late.  Explain the reason, apologize, and tell the interviewer that you’ll be there as quickly as possible.

When you arrive, don’t rush into the office.  Stay calm and composed.  Turn this into an opportunity to show your grace under pressure.  Being late to an interview could be considered a huge lapse in credibility.  But you can spin that by keeping your posture confident, and your demeanor positive and courteous.

By rushing in you show nervousness, which is essentially weakness.  If you crack under the stress of getting to an interview on time, are they going to want you during a real work crises?  Show that you can stay composed and confident in any scenario.

A good tactic actually is to rush as quickly as possible to the interview, then take a few moments before you enter the building to compose yourself.  The key here is staying calm, if you can’t stay calm you’re not going to make a good impression.  You’ve already got the tardiness strike against you, so your interview has to be stellar.

Learn… in30 minutes

A headline like this will give the reader a definite time frame in which he or she can acquire the skill or knowledge talked about in the article in question.

Example:

1. Learn to Disinfect Your PC in 30 Minutes.
2. Learn Piano in 30-Minute a Day.
3. Learn HTML in 10 Days.
4. Learn Photoshop in 30 Days. (Photoshop in 30 Days).
5. CSS in 10 Easy Steps.

Tried and tested headlines

A “tried and tested” headline infuses credibility in the article. A headline like this suggests that the article following the headline will provide the solution which has been tried by many people and they got benefitted from it. This is a type of testimonial headlines. (Read more on Testimonial Headline)

Example:

1. Tried and Tested Formula for MLM Success.
2. Tried and Tested Method to Make Your Abs Flat.

50 best…tips

“50 best…tips, or 10…tips” or any similar headline gives a definitive idea about the length and nature of the article following such headlines. The article following this kind of headline should be written in a list-format. You can also use subheadings (Tip 1, or X tip 1) to write the article.

Example:

1. 50 Best SEO Tips.
2. 10 Media Marketing Tips for Success.
3. 10 CSS Tips.

Most successful people have recognized the need for an integrated marketing approach. There are many important reasons to have a web presence, especially since it has become so much easier and affordable. The internet can offer you valuable exposure for your product or service. Many people find it a daunting task because they have  limited technical knowledge, and automatically assume that getting set up is going to be an expensive exercise.

Before setting up your internet site you need to decide what your message is going to be. Take some time to write a list of what you hope to achieve from your site. You can have access to a vast reservoir of information and intelligence, but it is of little value if you are not prepared to spend the time thinking about what benefits you can offer the consumer. If your information is honest and accurate your site will have credibility. Take the time to work out a definite plan, know what you want your internet marketing to achieve. Unless you are able to monitor the results you have no way of knowing what value this avenue is adding to your business growth.
There are many different approaches to suit the needs and budget of every kind of business or individual. Before you make your decision check out www.gossimer.biz. They offer many different options and there is sure to be something to suit your needs. They can provide you with templates and even give you the option to customize your own web page with just basic computer knowledge. In addition to a customized service they also have many other valuable resources which you can incorporate into your business strategy. It is always best to work with a business that is a specialist in the field of internet technology. 

Once you have your site you need to turn it into a valuable promotional tool that will attract visitors. The real reason for a website is to communicate with a potential consumer. The bottom line of any marketing action is to get new clients. Focus on the reasons why your service will improve the consumer’s life. They must be able to visualize the benefits they are being offered in a clear and concise way. It is the benefits that will motivate a potential client to take action and buy into your message.

If you keep these principles in mind you will find that the internet is a valuable tool that helps you grow your business, and you will generate consumer interest and action.