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02 Jun 11 How to Promote A Low-cost Airlines?

In this age when everybody is flying frequently to destined places, some airlines to attract the mass have labeled themselves as ‘low cost airline’, offering travel service at a much lower rate. However, there are thousands of low cost airlines, fighting hard for business. How to keep your airlines ahead of others and attract more customers? Here are some tips.

Don’t make it appear cheap

Many interested travelers may avoid your airline considering your service, ambience, and appearance, crowd as cheap and uncomfortable. Your first job is to make sure the word ‘cheap’ is not attached to your brand. An airline being affordable for its customers does not necessarily mean to be cheap and uncomfortable. Make sure it is just affordable, but not cheap. Make sure people feel at ease, feel special and well served like any good airline. Keep appearance and ambience of the airlines great, pleasing, posh, and nice. Keep pleasant looking air hosts and hostesses who are courteous, helpful. No one wants to travel in a cheap manner.

Serve more than they expect

Definitely, being a low cost airline you cannot afford to offer all frills and fancies of a full cost airline. But at the same time, serve more than the customers expect from you. This will keep your customers excited about your service, spreading good words about you everywhere. Surprise them with little more than others. Take an extra leap, go an extra mile to get more customers, keep customers happy and loyal to your brand. Being low cost, you may not provide food, but you may offer some water and fruit juices, coffee, chocolates and French fries unlike other airlines. It may cost you little more than others, but will give you an edge too. You may keep some wonderful travel magazines of the concerned destination. You may highlight some shopping tips.

Attractive offers

Since there are many low cost airlines these days, you should be different and remembered for some good reason. Offer some lucrative deals like heavy discount on early booking reserved for first 20 customers or lucky draw coupon for a free trip or gifts for a couple travelling together, free holiday guidebooks for a family of 4 members travelling together to a holiday destination.

Get set go. Fly with pride.

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27 Feb 10 A Job-Search Guide to Help People Over 45 – XV

Personal meeting and job interviews are not the places where you can hide your age. It is simply not possible. So, why to try! And as it is so far in the series we have seen why you should play your age, and not try to hide it. But, one thing that may concern you during the interview is the age, not yours, but of the people around you, of the person taking your interview, and of the people with whom you have to work. Let’s see how you should deal with it.

Age should not matter

Neither yours nor your interview’s age should matter to you when you are on the interview table. The chances are quite realistic that your interviewer will be much younger than you. Do not get unnerved by that. Be calm and give him the respect you gave to your older interviewer when you were young. Treat anyone on the interviewer’s chair with respect.

Convey your desire to work with younger crowd

One of the main concerns of an employer hiring an older person is the new employee’s ability to mix with the young crowd. Make it clear to the interviewer that you do not have any problem in working with young people. Working with young people, particularly getting managed by them doesn’t go well with everyone. Many do not like to get managed by someone who is less experienced then him. You should make this clear to your employer that you do not belong from that group.

During your interview, you need to convey to your employer that you have the desire to keep up with younger crowd, and you are willing to learn new technologies and new way of doing things so that you could succeed. Do not forget to ask about the prospect of success in the organization you are being interviewed for.

Tags: , , , , , , , , People Meeting, People Working, , Respect, , Working People,

26 Feb 10 A Job-Search Guide to Help People Over 45 – XIV

This post contains the last set of tips on changes you need to bring in your résumé to get the job you want. Like the tips shared in the previous posts, these are bite-sized and actionable. Do not just read and forget. Work on it. And that too as soon as you can.

Keep it short and simple

I will not add stupid to above because I know you are not that. You are quite smart, and in your 45 years you have also understood the power of simplicity. And believe me when I say that simplicity works in résumé as well. No one likes to read a CV-epic, so keep it short and simple. Mention only those things that really, really matters for the job you are applying for. Keeping it short will help you keep it focused. Focus is another important thing.

Use chronological not function résumé

A new trend of using functional résumé —the type in which skills are mentioned in a cluster— has caught the fancy of young job seekers. Yes with young job seekers, particularly those who are looking for a career change, so let it remain confined to young people only. You do not need to follow the trend because in mid-aged job seekers the use of functional in place of chronological résumé is seen as an attempt to hide age. Well, I understand you do not intend to do that, and I am equally certain that you will not get even a 10 seconds of personal time with employers to explain this to them, so why take chances? Go with a résumé that lists your experience in chronologically. If you are too much in love with functional résumé then use it in combination of chronological one.

Write emphatic cover letter

Although cover letter has come at the end of pour discussion on résumé, it does not take away the importance assigned to a cover letter by your employer. A cover letter is your elevator pitch, and the emphatic it is the greater is the chances of your being called for a personal interview. A great cover letter makes your résumé stand out from the crowd of hundreds of faceless curricula vitae.

With this our discussion on résumé comes to an end. I hope you will apply these principles in your own CV. From the next post in the series we shall discuss about interviews and about ways to handle tough questions. Till then keep applying the principles taught so far.

Tags: 45 Years, , , , , , , Epic, , , , , Looking For A Career, New Trend, Personal Interview, Personal Time, , Simplicity Works, Stupid,

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