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28 Jun 11 Effective Tips for Job Hunt

For new job aspirants finding a good and apt job is a difficult task often, since many of them remain confused about the entire process of job hunt. If you are on a job hunt, and looking for a good job; but don’t know how to start the process; here are some essential tips for you.

Fix your goal

First of all, know what you want to do. What’s your goal? Does your goal match with your skills? Often youngsters remain confused about jobs, designations, skills required and get convinced by what others are doing or what is highly paying. Never do this mistake. Know what you wish to do and if it suits your skills or not. If you wish to be a school teacher, stay determined. Whatever may come your way, you have to be firm with your decision. Don’t get lured by other job profiles.

Register at job portals

From where will you come to know about the job opportunities? You may not know each job recruiter personally. So start registering yourself in different job portals. Pick up the popular ones and also niche job portals which specialize in an area of job like academics and media jobs etc. Submit your resume there, write a nice cover letter and finish your personal and professional profile. Mark all the areas of work, from which you wish to receive job alerts in your mail inbox. Make sure you complete all details, more explicit your profile is higher are the chances of getting interview calls. Apart from regular job alerts, make an effort to visit the job portals regularly and do a manual search for new job opportunities.

Check local dailies

Look out for the job opportunities in your local dailies. You may refer to the job category of your interest like ‘academics’, ‘media’ etc. Browse these job advertisements regularly. They may ask you to send resume by email or post. Do the needful.

Proactive application may work

At times forced CVs do wonder. If you are eyeing at a company in particular, but in recent times they haven’t advertised for upcoming vacancy you may give an extra effort towards the same and send your resume. In such case, if they like your resume they may call when a vacancy crops up in future.

These are the few ways of job look out. It will ease the process of job hunt.

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25 Jun 11 4 Essentials of Advertisement Copywriting

Advertisements are informative, amusing, entertaining, creative, thoughtful and a brand’s face before the world. The man behind conceptualizing and making an advertisement is known as the copywriter. A copywriter writes destiny of an advertisement. This art of writing is much different from other forms of commercial writing. It calls for different sets of aptitude, skills and expertise. Here are some essential skills a good copywriter must possess.

Good hold on vocabulary

If you are an aspirant copywriter, your command over the language has to be excellent. You just can’t afford to mess with your language skill. Learn new words, expand your vocabulary. You may read lot. Don’t get too choosy. Read everything – journals, novels, blogs, dailies, articles. The more you read, better will be your vocabulary. Keep a dictionary handy. Refer to it whenever you find a new word.  You should know as many words as possible, then only you can use them effectively. Learn multiple languages if you can.

Sense of humor

A good copywriter needs to possess great sense of humor. If one is not born with it, he or she can cultivate it with time. If one has a good grasp of humor it is easily reflected in his advertisements, as advertising needs to be entertaining and catchy. It calls for wit, humor. Sense of humor helps in twisting and turning words, creating pun and arresting concept. See humorous films, shows.

Understanding of art

Well, a copywriter doesn’t write only. He conceptualizes and writes. And many times a concept has no copy, is just art driven. So copywriter needs a good understanding of art. Even an advertisement with copy needs to relate to the image. If copywriter doesn’t understand art, an advertisement can be complete clueless and mismatch.

Understanding of the viewer

Copywriter needs to understand the market, customers, audiences’ psyche and competition. Without understanding the trend, societal outlook, audiences’ psyche a copywriter can’t create a good advertisement or connect to the audience. A copywriter can be fatal for the brand, if tries to remain firm with his own style and doesn’t consider the brand or its target people.

You should not overlook any of the above-given tips when writing copy for an ad campaign.

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