There coexist two schools of marketing thoughts. One propagates the ideas of blasting the audience until one becomes insensitive or one turn into a buyer. There is another school of thought that cajoles you to build relationship with your audience and treat them the way you will treat your better half. Which of the two schools of marketing thoughts do you agree with?
Before you show your loyalty to one and thrash the other one calling it a complete waste of money, I must tell you that neither of the two is wrong, and either of the two could be dangerous. It all depends upon your approach, and how you handle the tool. Let me throw some more light on the two schools to help you make informed decision on the marketing tool to use.
This is the view of old school of marketing who believes in the power of mass media advertising, long sales letter, and multiple direct mail copies. Marketers subscribing to this school of thought believe in handling all the customers’ objection through a elaborate sales page. They are of the view that they get only one chance and limited opportunity to influence customers’ decisions, and they should use it to maximum.
Sales cycle is often shorter here. People either buy or they don’t from marketers of this school.
This is what the other camp of marketers believes in. Marketers swearing by “relationship first” maxim often lead you in believing that they have your best interest in their hearts, and no matter what they will not try to sell you anything. It is only when you have spent some time with them that they start recommending (read selling) products to you.
Sales cycle for this kind of marketing ranges from long to very long. People, because they trust this group, often buy more than one product from them.
So, which group of marketers do you belong to? The “long sales copy” one or the relationship one? As said earlier, there is nothing right or wrong about the either of the two. It all depends upon how you use it.
For me, I believe in both of them.
Tags: Audience, Best Interest, Decisions, Direct Mail, Hearts, Loyalty, Mail Copies, Marketers, Marketing Sales, Marketing Tool, Mass Media, Maxim, Maximum Sales, Media Advertising, Objection, Old School, People, Relationship, School Of Thought, Waste Of Money
World has always remained male dominated and male driven. Where power comes naturally to men, women have to acquire it, fight for it, and become really strong to find a space for herself in this world. A strong woman is the one who believes in herself, stays independent, respects herself, and takes decisions herself. She lives life, doesn’t survive merely. Many of us wish to be like that, but don’t know how. Here are some guidelines to get you into the shoes of a strong woman.
Take out time for yourself. Sit alone and analyze yourself. Try to know your ‘true’ self, who you are in real inside a human body. Try to explore your spiritual being. It will not only make your vision clear but will also lend you a good understanding of life. Spiritual understanding will help you to understand the deepest truths, explore true knowledge, and fetch ultimate wisdom. This will make you wiser, immaterialist, and omnipotent. Meditate, read books on spirituality, visit relevant sites on Internet. You should know what you want in life. Fix your goal and work towards it.
Love yourself, as it’s you who will be with your shadow forever. People may give you shoulder to lean upon, but no one is eternal. At the end of the day, it’s you, all alone. Be self-reliant. That’s emotional maturity. The day you stop depending on others, expecting from others you are a strong individual. Take care of yourself. Do everything yourself and fulfill emotional needs too. Meditate and pray often.
Independence starts with financial freedom. Earn for yourself. Pay your bills, rent, food, household finances, shopping. Maintain own bank account. It not only makes one independent, but also increases self-confidence and courage. Financial dependence on others makes us weak, indebted and parasite. A strong woman is the one who’s capable of looking after herself. Find job or do something which you are good at and capable of doing. If money earning asks for some specific education or skill, go and learn that. There’s no end to learning.
You may lie to the whole world. But don’t lie to yourself. Admit your weaknesses. Accept yourself the way you are. You may admire someone and get motivated, but don’t try to be a copied version. It will make you frustrated. You may have potential which no one else has. Realize that.
A strong woman takes independent decisions, follows her own heart. Do what makes you happy. Entire world may reject your choice, but if you believe in it follow it. Don’t forget, it’s your life, you should live it the way you wish to. You are supposed to be happy. It’s not being selfish.
Go, the world is all yours. Walk with your chin up.
Tags: Courage, Decisions, Emotional Maturity, Financial Dependence, Financial Freedom, Good Understanding, Household Finances, Human Body, Life Doesn, Men Women, Parasite, Respects, self confidence, Spiritual Being, Spirituality, Strong Woman, True Knowledge, True Self, Ultimate Wisdom, Woman World
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