Your fist tactic should always be networking.  Before you leave college make sure that you’ve got your name out there to the right people.  You want to stay in contact and make yourself known to a few of the select students around you, and your professors.  They will be a great resource for work down the line, so remember that, and keep those relationships avenues open.

Keep networking outside of school.  Try professional sites like linkedIn, etc, that offer connections with other professionals in the field.  Create lasting professional relationships, as these are where the best jobs will come from.  Companies frequently don’t openly advertise their best positions, and the only way you’ll hear about them is through somebody that you know.

Try your local newspaper, you won’t find fantastic jobs here most of the time, but you will find some decent options to pad your resume and provide income in transition.  Usually jobs advertised in a local newspaper don’t have a high applicant rate, so your chances of landing the job will also be better.

Finally, remember to stay professional.  Whether networking, or applying to the jobs, keep your demeanor professional, as your attitude says a lot about what manner of employee you will be at that company.  One of the biggest complaints about college graduates in the job market lately is that they have a false sense of entitlement.

Many recent grads almost feel as though a high paying job should be instantly available to them.  But that isn’t the case.  You have to work at a company and career to make it succeed, sometimes from the lower ranks of the ladder.  Stay courteous and polite always, be proud and confident, but also humble and realistic.  You don’t want to come off as a cocky self important applicant, because companies tend to stay away from them.  They aren’t hard workers, and they have no long term loyalty.  Both bad strikes to have against you.

Although the best way to save yourself from being tardy to an interview, is to make sure you’re not late in the first place.  That means mapping out your route beforehand.  Know the territory, and leave a few minutes earlier than needed.

If you cannot avoid being late, then always call ahead immediately to notify your interviewer of the situation.  You have a cell phone for a reason.  If there’s bad unexpected traffic, or an accident, call them immediately to let them know you’ll be late.  Explain the reason, apologize, and tell the interviewer that you’ll be there as quickly as possible.

When you arrive, don’t rush into the office.  Stay calm and composed.  Turn this into an opportunity to show your grace under pressure.  Being late to an interview could be considered a huge lapse in credibility.  But you can spin that by keeping your posture confident, and your demeanor positive and courteous.

By rushing in you show nervousness, which is essentially weakness.  If you crack under the stress of getting to an interview on time, are they going to want you during a real work crises?  Show that you can stay composed and confident in any scenario.

A good tactic actually is to rush as quickly as possible to the interview, then take a few moments before you enter the building to compose yourself.  The key here is staying calm, if you can’t stay calm you’re not going to make a good impression.  You’ve already got the tardiness strike against you, so your interview has to be stellar.

So be conscious about everything you’re doing as you walk through the door.  When your interview begins, think about the facial expression you have.  The first thing an interviewer wants to see, is a confident positive person walking through their door.  Does your face reflect confidence, and a positive attitude?  Exactly what you should be asking yourself.  Stand up straight, reflect good posture, and smile politely.  But don’t appear overconfident, remember you don’t have the job yet, and overconfidence can be just as bad as negative body language.

From the successful entrance, make sure to shake hands with ever interviewer present.  If you’re being interviewed by a panel, or just one person, make sure to walk over to them and give a good firm handshake.  A firm handshake is important, as it shows confidence and also the ability to lead.  You’re unafraid when you give someone a firm handshake, and up for the challenge.  Make that clear by speaking through your body.

From there make sure to keep up that good posture when you sit down.  Respond positively to every question, keeping your confident and courteous demeanor no matter the topic.  Also remember to use hand gestures casually when speaking.  By using hand gestures you show a calmness during your speech that will resonate on the interviewer.  Don’t get excessive with your hand motions, but tracing a few shapes to illustrate an idea is always good.

Answer questions by leaning forward slightly, to show genuine interest and consideration in the question, and your answer.  Don’t forget to also keep your voice at a higher decibel.  You want to be heard, but you don’t have to shout.  Being too loud makes you look overconfident, and that never plays well.  Speak so all can hear you, but don’t hurt their ears.

Finally, shake hands with everyone once the interview is over, and thank them for the opportunity.  Then, keeping your posture straight, and your disposition positive and courteous, leave the room the same way you came.  If you pull off all of these factors correctly, your body language will have been pretty much impeccable.  Letting your body speak with you could even just be that edge you need to land that job.

Firstly, do what research you can about your potential client.  Find out what you can about them, before making your approach, so that you can formulate a strategy specific to them.  By doing your research you already know what parts of your business apply to them, and you can focus on highlighting those positives.  Tailoring a pitch to each potential client gives you a better chance of getting their attention, and capturing their interest.

Whether you are approaching through a phone call, or an in person meeting, make sure that you stay professional.  Keep positive and courteous, through your speech and demeanor.  That will reflect in your pitch, and the potential client is more likely to respond positively in return.  Never underestimate the power of positivity.

Finally, make sure that you know your stuff, concerning your own business.  It’s not enough to highlight the points that apply to a potential client, you also need to know the answers to their questions.  You never know what they’re going to think of, so keep a broad range of knowledge on hand about your business.  By knowing the facts, and even having a guide for yourself, you can quickly supply the answer to any questions they may have.  This helps to show that your business is organized, and helpful in working with a client to get them the solution that they need.

First off it’s important to know how to maintain an appropriate work demeanor.  Remember that your customers are the basis of your business, and treat them as such.  Without their money you don’t have a job, so part of your task is to ensure that they are happy with what their money is doing for them.  Keep everything professional but be courteous, and always take someone’s mood into account.  At times you have to relay information that can anger a customer, and work through it with the customer.  Don’t give up or let their bad mood control yours.

Don’t bring your stress to the customers.  If you’ve had a bad day, or feel that something just didn’t go your way, don’t take it out on your customers.  Keep your personal feelings personal.  This way you can maintain a professional atmosphere that people will want to participate within.  Always keep professional and courteous, that’s pretty much the name of the game.

You basically need to have the patience of a saint sometimes.  So just remember, you’re being paid to do a job, and part of that job is waiting for customers to work through their own frustrations.  Whether it’s you having to explain the same points over and over again, or if they just seem to have an angry disposition, work through it.  Don’t let their mood or inability to quickly understand you affect your mood.  You’re there to help, and are being paid to do so, so jut take everything in your stride and have the patience to deal with customers effectively.  So just don’t take anything personally, and get the job done remaining professional and courteous.

Let’s give you a personal account in brief to explain this more clearly. Couple of years back, I was employed in a space selling team of a national newspaper (for convenience sake let’s call it X-Paper). My stay there was not long, but I learned quite a few things there. While in X-Paper, I made a friend, who was very polished, professional, and stiff and had a quirky sense of humor. One fine day, he was not in his usual mood, not cracking his kind of jokes, which made me ask, how he was doing. In response to this he started verbally bashing our bosses (we had a handful of them). As he said, his issue was with the way our bosses lick the clients boot by being polite (overly) to make a sale (perhaps he was referring o their soft skills), and to meet their targets. He felt, it was not being professional. He went on saying he was against such things; one should do what he used to do, make a good PPT, put all the necessary information in it, and deliver the presentation, as best as one could. And that according to him was how sales should be made; no personal chit-chat, no small talks. What he was suggesting was this: do not be friendly (over, as he put it) with the people on the other side of the table, they are just business associates, so, instead of showing concern to their matters, we should focus on solving problems in their business. As he said, we should focus on what problem clients’ business had, and how our product was going to solve it.

After couple of months in the only corporate job, I quit and started a viral marketing and buzz generation agency (I come from MARCOM background), and hired this person for sales job. Six months into the position, he was still looking to make his first sale. I tried convincing him the other method, but he did not listen, and shifted the blame on our agency being a new thing. His point was well taken. Interestingly even when he was with X-Paper, a very well established niche newspaper, his sale was still not justifying the salary he drew. I was naïve then, and due to lots of other reasons my venture failed, but while taking its last breath it taught me the power of soft skills. The power of a simple smile, saying sorry, listening carefully, politely disagreeing when the difference in opinion arises, and admiring heartily when come across wonderful thing. All in all it taught me the wisdom that lies in being a good human.

Why my friend from X-paper despite those glittering MBA degree from a reputed college failed in doing what my bosses found it every day affair? Most of my bosses did not even have an MBA degree, they were plain vanilla graduates! I am not planning to kill you by the length of this post, so return tomorrow and get the answers. Till then, so long!