25 Jun 11 4 Essentials of Advertisement Copywriting
Advertisements are informative, amusing, entertaining, creative, thoughtful and a brand’s face before the world. The man behind conceptualizing and making an advertisement is known as the copywriter. A copywriter writes destiny of an advertisement. This art of writing is much different from other forms of commercial writing. It calls for different sets of aptitude, skills and expertise. Here are some essential skills a good copywriter must possess.
Good hold on vocabulary
If you are an aspirant copywriter, your command over the language has to be excellent. You just can’t afford to mess with your language skill. Learn new words, expand your vocabulary. You may read lot. Don’t get too choosy. Read everything – journals, novels, blogs, dailies, articles. The more you read, better will be your vocabulary. Keep a dictionary handy. Refer to it whenever you find a new word. You should know as many words as possible, then only you can use them effectively. Learn multiple languages if you can.
Sense of humor
A good copywriter needs to possess great sense of humor. If one is not born with it, he or she can cultivate it with time. If one has a good grasp of humor it is easily reflected in his advertisements, as advertising needs to be entertaining and catchy. It calls for wit, humor. Sense of humor helps in twisting and turning words, creating pun and arresting concept. See humorous films, shows.
Understanding of art
Well, a copywriter doesn’t write only. He conceptualizes and writes. And many times a concept has no copy, is just art driven. So copywriter needs a good understanding of art. Even an advertisement with copy needs to relate to the image. If copywriter doesn’t understand art, an advertisement can be complete clueless and mismatch.
Understanding of the viewer
Copywriter needs to understand the market, customers, audiences’ psyche and competition. Without understanding the trend, societal outlook, audiences’ psyche a copywriter can’t create a good advertisement or connect to the audience. A copywriter can be fatal for the brand, if tries to remain firm with his own style and doesn’t consider the brand or its target people.
You should not overlook any of the above-given tips when writing copy for an ad campaign.
Tags: Advertisements, Aptitude, Art Of Writing, Aspirant, Audiences, Clueless, Copywriter, Copywriting, Dailies, Destiny, Dictionary, Good Understanding, Grasp, Language Skill, Market Customers, Mismatch, Psyche, Pun, Vocabulary, Wit
26 Dec 10 How to Achieve Spiritual Enlightenment?
Do you wish to awaken your spiritual self and gain spiritual enlightenment? It won’t happen overnight, but dedication and focus will help you gain the ultimate enlightenment. Most of us don’t know our inner selves. Life is not all about materialistic gains, prestige and success. Don’t lead an ordinary life without realizing what life is all about. Know the person within you. Spiritual enlightenment will help you to realize the person within you, your dreams and aspirations, destiny, purpose of life. You will have much more control on your emotions. Here are few tips regarding how to awaken your soul and achieve spiritual enlightenment.
Know the ‘inner you’
Don’t forget the person within you is the true ‘you’, your spiritual self. Your true self won’t lie to you. You are a spiritual being captivated in a physical body. Your ideal self may lie to you, but you are what your true self is. Don’t let your physical self disconnect from your spiritual self. Don’t let your spiritual self sleep for too long that it becomes difficult to awaken. Find your spiritual being. When you will get to find your true spiritual self, your life will be overwhelmed with love, passion, peace, harmony and endless happiness.
Relax and distress your mind
Let your mind rest, relax and breathe freely. Don’t suffocate your mind with daily stress. Don’t think too much about troubles; treat them as passing phases of life. If you clutter your mind with too many troubles, you will fail to cope with life and your spiritual self will be suffocated. If you let your mind relax and breathe freely, more positive thoughts will embrace you with fresh gush of ideas and lot of peace and contentment. A relaxed mind will provide you with immense strength and courage in time of need.
Get rid of ambiguities
Remove all doubts from your mind. Mere doubts and ambiguity of thoughts can take you away from your spiritual self. Clear your doubts, come out with a single outcome even if it’s not desired. Clarify things right from the beginning and free your mind from all doubts and dualities.
Embrace positivity
Let positive thoughts embrace you always. If you are surrounded by dishonest, selfish, materialistic people change your company. Negative thoughts will not only make you live an artificial life but also take you miles away from your spiritual self. Thinking good will make you do good.
Tags: Ambiguities, Ambiguity, Aspirations, Destiny, Doubts, Emotions, Harmony, Immense Strength, Mind Rest, Ordinary Life, Peace And Contentment, Physical Self, Positive Thoughts, Prestige, Purpose Of Life, Spiritual Being, Spiritual Enlightenment, Strength And Courage, True Self, True Spiritual Self
05 Dec 10 How to Overcome Fear of Success?
Many of us suffer from the fear of success. It’s a realistic problem with many of us which needs to be checked, yet it’s not that grave matter which seeks psycho-analyst’s guidance. Just addressing the problem and following few tips can solve this problem. Here are some tips for your help.
Get to the root
Remember, it’s all in your mind and your mind controls all your actions and thoughts. So, if you can control your mind, all will fall in place. Do soul searching. Ask yourself if you are scared of rejection. Do you dare to take risk? Remember, risk taking attitude is a must for an entrepreneur and an entrepreneur with right set of attitude and talent draws success. Do you wish to be different from others always? Do you fear popularity? Get to know yourself, what you want and at the cost of what? What’s your dream? How far can you go to achieve your dreams? Find out what makes you scared of success and avoid it? Don’t be harsh to yourself; just find out what scares you.
Prepare yourself
Prepare yourself, right now. Don’t blame your destiny if you are not welcomed by opportunities. Opportunities only reach people who are prepared. If you are prepared, you will be awaiting success, not fearing it anymore. Just get into the mode of giving your 100%, success will follow automatically. If you make the first effort, second effort will be easier. Also stay consistent. Failure shouldn’t stop you. Keep on giving your best every time. Success can be late, but not impossible to attain. Practice will make your perfect too. And it will also boost your self-confidence and sharpen your skills. So don’t fear practice and preparation session, it’s a stepping stone towards future.
Do it now
Talking doesn’t help. It may boost your confidence and keep you motivated. But it’s doing that makes the difference in reality. So get started, right now. Dream will remain dream only if you don’t work towards achieving it. Don’t fear mistakes. Just start. Know what it takes to achieve your target and success.
Life may not give you a second chance. So go for it, give your best. Cherish success. Don’t let the fear of success control your life. Crumble it into pieces for once and forever. Just a fear can’t take away your share of success. Face it.
Tags: Attitude, Consistent Failure, Dare, Destiny, Dreams, Entrepreneur, Fear Mistakes, Fear Of Success, Grave Matter, Guidance, How To Overcome Fear, Popularity, Psycho, Realistic Problem, Rejection, Risk, Second Effort, self confidence, Stepping Stone, Time Success
