Let us start with putting things straight. The Internet is the ecosystem created by different kinds of websites, which in themselves are media vehicles, and content is the fuel on which the medium and its various types of vehicles run. The efficiency of the media in general and vehicles in particular depends upon the kind of fuel it usage. Therefore, one should pay much attention when writing copy for your website, and for that you need to know how to write better website copy. This article will help you learn that, just follow through the end.
Better Website Copy Writing Tips
- Your copy should not be visually heavy. Make the copy easy to scan. You can do that by dividing copy using sub-headings, and bullet points.
- Keep one eye on the target audience and another on the matter you want to convey. It is necessary to strike a balance between the two.
- Always remember, in writing style is so important that at times style, in itself, becomes substance.
- Add relevant “call to action” at important junctures in your web pages. This will help you increase conversion.
- Do not talk about attributes, talk about benefits.
- Build the story until it reaches to climax in the last line where you should add the ultimate call to action.
- Do not make pages multi-focused.
- Define model target audience of the website before writing copy for them.
- Use short sentences and short and simple paragraphs.
- Keep the content jargon free.
- List the benefit.
- Make the benefit as clear as possible.
Copy is what determines the future of the website. The more time you will invest in creating the copy, better will be the future of your website.
Tags: Attributes, Benefit, Bullet Points, Climax, Conversion, Copy Writing, Different Kinds, Ecosystem, Efficiency, Headings, Jargon, Junctures, Media Vehicles, Paragraphs, Sentences, Target Audience, Types Of Vehicles, Web Pages, Writing Style, Writing Tips
17 Apr 09 XWindows Dock: New Kid on the Dock
Windows and Mac have always been on the two opposite sides of the digital divide, but thankfully there are some tiny software packages that are working towards bridging this divide by making the appearance of windows look as good as the appearance of Mac. Basic architecture of the platforms cannot be altered much but attempts are being made to at least make our Windows look like their Mac. Along with different kinds of docking applications like, Rocket dock, circle dock, RK Launcher, and object dock etc., there are some tiny applications like, winflip, YzShadow, DExposeE, etc., in the league to provide the Windows users with the cool features that Mac users flaunt.
Bridging the visual divide between Windows and Mac, the new kid on the block is XWindows Dock that has some additional cool features like adding galleries, inbuilt stacking features, which originally was missing from other dock applications. XWindows dock application can stand firm on its claim of being a full-featured OSX dock clone.
XWindows dock comes loaded with eye catching features like icon reflections, scrollable galleries, and skin-able appearances. The visual appearance of XWindows is fully customizable; you can change the opacity, spacing, icon size, speed, reflections, shadows, blur, zoom level, transparency, and transition etc. In short, you can customize the entire look and feel of XWindows dock that too with a greater precision. This dock application provides native support to PNG icons as well.
There is one small feature, which you will find missing. Unlike other dock applications, you cannot just drag and drop your favourite software to create a shortcut in this dock, you will have to navigate through the menu bar and search the executable applications that you want to run. There is one more feature that I find missing is the capability to hide the task bar as we can do with RKLauncher. Personally, I am big fan of this feature, which is missing from almost all free dock applications except RK Launcher.
In my test, I found XWindows dock to be very sluggish in response. In my view, this dock has nothing new to offer. Indeed, the built-in stacking feature is a good addition, but this cannot be enough, at least, for me to leave the dock applications that I am currently using. Personally, I prefer RK launcher and Rocket dock over others. This new application is completely free, so you can give it a shot and decide for yourself.
Tags: Basic Architecture, Different Kinds, Digital Divide, Executable Applications, Favourite Software, Kid On The Block, Mac Users, Menu Bar, New Kid On The Block, Object Dock, Png Icons, Reflections, Rklauncher, Rocket Launcher, Software Packages, Task Bar, Tiny Applications, Tiny Software, Visual Appearance, Windows Users
