26 Jan 10 Using Google Adwords To Drive Traffic
Using Google Adwords to drive traffic to your website is a great idea. But there are also a lot of pitfalls that can harm your campaign, and cause all of your efforts to fail. Using Adwords is somewhat a fine tuned science. Google Adwords allows you to pay a nominal fee via Google’s service, for every time a webpage reader clicks on your advertisement. Your ads will go on corresponding pages that relate to your content, based upon which keywords you choose. The main thing to understand about Adwords is that you want to carefully target your campaign, otherwise you run the risk of paying for clicks that aren’t worth the money.
-Using too many keywords is one of the number one mistakes that many Adwords users make. You want to stay away from generic keywords, and stick only to keywords that directly pertain to your ad. Otherwise you’ll have a lot of clicks from readers that were misled, that don’t amount to anything.
-Remember to use your relevant keywords in your ad title and description. A big mistake is forgetting to do this, and then you have an ad that doesn’t seem to pertain to what a reader is currently surfing. The whole point of Adwords is to hitch onto keywords on other sites for your ads. Leaving those keywords out means that your ad is less likely to be noticed.
-Walk that fine line between clarity and keyword density. Your keyword should be prevalent so that any searchers have no trouble running into your ad, but don’t overload your statements so that the keyword is senselessly repeated too many times.
-Always track your results, if one keyword set up isn’t working switch to a different one. There’s no sense in continuing a campaign that hasn’t been fruitful. That’s just beating a dead horse. Instead, try different things if you’re not seeing the results you want.
Tags: Advertisement, Adwords, Beating A Dead Horse, Big Mistake, Clarity, Density, Different Things, Drive Traffic, Google, Money, Pitfalls, Relevant Keywords, Risk, Science, Searchers, Target, Traffic Website
05 Nov 09 Finding Ideas To Write About
One of the huge problems being a writer, is finding your ideas. You have to be able to create an influx of ideas, even when you feel stuck. Part of having the longevity to have a writing career is knowing how to work past the tough days. As a writer, not having an idea of what to write about just isn’t an option, so here are a few tips to make sure you always have fresh ones aplenty.
Something that people are usually able to write about at any time, is an issue that bothers them. Whether a story in the news, or in your personal life, write about something you dislike. This can be a useful exercise, as it’s easy to let yourself rant. Once the words start flowing about something, they’ll start flowing about everything.
If you have a personal blog, which all writers should have, try writing about something different. If you mostly focus on your current daily life, try writing about your past. Think about the way things were before you are now. Confront some hardships, or an aspect of your life that you miss. Anything that moves you, to get those creative parts of your brain moving and working.
Try to challenge yourself. Write outside of your comfort zone. Anything that forces you to think outside of your normal box. That’s a useful activity to help you constantly see scenarios in different ways, so that you’ll always have new ideas.
The more you can force yourself to write about different things, the more you’ll be able to write. Part of writing is letting yourself write content that you aren’t confident about. You don’t always have to submit that work for someone else’s approval, but progress is progress. At least getting something out will make you feel better, and less stressed for the next time.
Tags: Brain, Comfort Zone, Creative, Different Things, Different Ways, Exercise, Hardships, Influx, Longevity, Personal Blog, Personal Life, Scenarios, Tough Days
