How much should one write?

This is an important question to ask. And the answer to this lies in the understanding of your consumer mental makeup because customer in every category has different expectation from the stuff they find during the research. You need to find for yourself how much your customers are going to read.

Provide them less

Do not give your customer everything she wants. Create a craving for more information by providing only what she needs at the moment is one way to keep your prospects coming back for more. Do not just go over and spill all you know on the face of the audience, your audience may not be ready for that. He may never wanted to get all those information in one go.

Do not outstay your welcome

As there is an entry door, there is an exit door as well, and a smart person knows that, and he uses both doors at appropriate time. He understands that no matter how smart, cool, entertaining, or “fun to be with” guest is, people get bored if he does not leave at the appropriate time.

You should learn to do the same with your words. You need to teach them how to leave and at what point. Your words and the wisdom you are sharing with your audience should not outstay the welcome.

Take, talk, and talk, and people will die of boredom

This happens in a party, it happens at home, and it happens in copywriting as well. People cannot stand a constant chatter — not unless you are the most hilarious or knowledgeable guy in the whole universe who knows one thing and everything — therefore, you need to learn to keep your paragraph shorter, and paragraph way shorter, which should culminate in making the whole piece an inch shorter than customer wants.

Always remember, the only way to keep your customers engaged is to keep them craving for more. This could only happen if you know how much to speak and when to speak.

The internet is slowly becoming a more and more dangerous place, where a sliver of information can soon turn to a heap of trouble. This is especially true for companies that have an online presence in the internet.

In most cases there is a level of anonymity that comes with working in the internet. However, the Internet Coalition for Assigned Names and Numbers, or ICANN, does require mailing addresses, phone numbers and email addresses of domain name owners and users to be supplied by domain owners and subsequently this information ends up being displayed for the whole world to see in Whois directories.

This action can leave you open to be a victim of time consuming spamming, inconvenient direct marketing tactics and even possibly lead to identity theft. As your information becomes available to the public, more people can use it to further their personal gain.

Consider the fact that 27 million Americans have been the victim of Identity theft in the past five years. These numbers are very conservative since only a few people report these occurrences due to the fact that they don’t understand what is happening. This is a growing problem that a lot of businesses fail to address.

Gossimer has seen this problem and looks to help businesses deal with it. With their close collaboration with www.Id-protect.org and their host of useful domain and web publishing tools they aim to provide businesses with the most complete web solutions out there. They provide our customers with the option of detecting unauthorized automated programs that are trying to harvest Whois information through your domain.

Whois Privacy Protection shields you from possible loss of time and effort dealing with continuous spamming and direct marketing tactics. It also shield you from possible financial loss brought about by identity theft.

The losses brought about by identity theft can be very costly. It can bring un-repairable damage to a company’s reputation. Insurance can help cover the losses but an ounce of prevention is always better than a gallon of cure.