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14 Nov 10 Writing for Web – Things to Keep in Mind

Writing for the Internet is different from writing for any other media, as there are far more distraction here than you can see anywhere else. There are so many things vying for your audience’s limited amount of attention that the attention is too thinly distributed among all the tempting elements.

Your copy or content has to perform in this chaotic world. Wouldn’t it be too much to ask your content to do without providing it the weapon necessary to cut through the clutter? Those weapons are scannability, keywords, and short paragraphs. You need to keep following things in mind when writing for the web:

  1. Keep the paragraph short. You are not creating a literary piece, so there is no need to make the paragraphs long. 3 to 4 sentences long paragraphs are enough.
  2. Divide your articles using headings and subheadings.
  3. Use important items as bullet points.
  4. Use keywords in H1, H2, H3, and other heading tags.
  5. Use primary keyword as early in the title as you can.
  6. Use important keywords in the first 50 words, or at least in first 100 words.
  7. Use headings and subheadings to communicate key ideas.
  8. Use standard font in the blog or article you post on your website, so that most of the people can read the items.
  9. You can also insert images and tables in an article or blog post to make the article scannable.
  10. Keep the sentences shorter.
  11. Do not confuse your readers by addressing too many issues in a small article. Keep it simple.

Your article or blog post should be constructed in such a way that your audience gets the central idea in the first 30 seconds. This is the amount of time one has for any online item. The visitors may stay longer if you succeed in retaining the audiences’ attention within this time limit.

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25 Jun 10 Freelance Writing and Work hours

This is one of the most common questions asked by freelance writing aspirants. They want to know if a freelance writer has to work from morning till evening, or just couple of hours a day will be sufficient. Another thing that bothers them in this regard is when one should write? These are valid questions, and need proper consideration before you embark on the freelance writing ship.

When to work?

There is no definite answer to this question as one can work whenever one wants as long as one meets the given deadline. I know many freelance writers that write in the morning, right after they wake up. Upon asking, they told me that writing in the morning is more fun as the mind is fresh and ideas keep coming.

I also know freelance writers who work in the deep darkness of the night. They feel they can produce good quality work in the night as there is seldom any distraction at that hour; no phone calls, no people coming over to meet, and kids and wives remain asleep then.

There are freelance writers who want to work during the day because for them working regular hours – from 9 or 10 in the morning till 5 or 6 in the evening – and maintaining a fix work schedule is important. They feel by working a regular hour they can take time out for family.

There are people who say they do not have any fix timing. They can work randomly at any hour without compromising the deadline or quality of the work to be delivered. They believe that the “hour of the day has no effect on their output”.

All of the people I talked to are excellent writers, and they produce excellent output for their clients. In the light of discussions I had, I believe working hour is not important. What is important is the quality of the output and timeliness of delivery. I must mention here that I do not endorse “working random hours” , as it affects the quality of output.

How long one has to work?

This depends where you are in your career and what your financial goal is. If you are starting out then you have to work long hours to meet your financial obligations, but if you are a veteran then you can work just for 3-4 hours and meet your financial goal, provided it is not very lofty.

I know people who worked for 15 to 16 hours (even more) when they started out, but as they gained experience and got good paying clients they reduced the number of working hours.

If you are starting out as a freelance writer then expect to work for more than 12 hours in a day, but as the time will pass you can reduce this to 4 to 6 hours a day.

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04 Dec 09 Are You a Freelance Writer, Do You Know How to Fight Distraction?

For a freelance writer, it is quite easy to get distracted because he works from home. For the large part of the day, people in our home keep either talking or watching television, which never fails to distract us. This is frustrating, which further sucks away our productivity.

How to avoid it?

Fortunately, there is a way out of it, which anyone of you can use to avoid distraction, regardless of your situation.

Assign yourself a place of work

This is the must-take action for any freelance writer. It is not good to carry your laptop and sit anywhere in your home to work, well occasional working-in-kitchen will not hurt but do not make it a routine. I know it sounds against the spirit of freelance writing—you can work from anywhere and anytime—but this is worth a deviation. Find a lonely corner in your house and turn it into a workplace.

Fix your work hours

I may sound like talking against the freedom of freelance writing, but my intention is not to drag you back into the 9-5 job that you left in the past, it is only to help you produce more. And as it is you can anytime pull the string and call it off.

Work, no matter what

Once you fix your work hour, you should stick to it, no matter what. Well, you can deviate from “no matter what” principle without any guilt feeling when you know you need to. Occasion deviation never hurts, at least not in our profession.

Talk to your family

At times, getting things write just need a word from us. Talk to your family and tell them that you are working around here, so not to create distraction. Well this might not work with a disgruntled spouse, but in most of the cases, this will be enough. Believe it or not, they understand the value of the work you are doing.

As you can see, fighting off distraction does not take so much of muscle power as much it takes discipline and tactics. What are your tactics to fight this monster off? Use the comment box and tell me your strategies.

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