30 May 10 Home-Based Business and Niche Marketing Strategy
Who wouldn’t want to earn money and relax at home? Let me reframe my question and ask again. Who wouldn’t want to earn money from home and relax at home? Are all ears pricked up? Well, home-based business is not anymore a new concept. Those who frequent the internet have a clear knowledge of what I am talking about. Internet niche marketing, which goes hand in hand with home based business, is although not as old and easy as it sounds. A business from home can bring no financial benefits in the absence of strategic marketing in place.
For any home-based business to thrive, it is important to chalk out a marketing plan with clear vision and dedication. To begin with, research forms that impeccable foundation which can branch out to not only drive traffic, but direct the target traffic to form a brand out of the normal seeming home-based business.
Define niche market
I always appreciate the working of a doctor’s private clinic. The doctor, even a general physician, never opens a clinic to treat the entire city, less the nation and least the world. The target patient range is that from a few kilometers around the clinic. If the doctor is proficient in its field then gradually the word travels out of the town and to far flung areas on its own. The doctor never goes around outside a defined diameter to proclaim its skills. So, the moral of the story is to decide upon a niche market and stick to it. Perfection and hence, popularity can lead to further opportunities.
Dig deeper into niche market
Home-based business can be a monetary pain if the niche market is not properly analyzed. It is required to know the scope of the chosen niche market. A study of the products or services required by the customers, and the shortfalls in catering to the requirement can define the focus areas well. Niche product marketing needs to follow the clients’ taste in what they read, what they attend, and where they frequent. Such information enables the home-based marketer to strike the right note for communication with its clients. Interactions form a strong client base as the customers interact with each other and a chain reaction follows, in-turn benefiting the niche product market.
Keyword prominence
Including the well researched keyword in the niche market strategy not only enhances the chances of widening the reach of home-based business, but also increases ones knowledge base. Let me explain this. Starting with a well researched niche to market a product with a website full of relevant links and keywords is good. How about changing the keywords on a regular basis to attract new viewers and keep the old ones curious about the niche products and services? Doesn’t it sound great? To add to this, expanding your niche market by adding some new sub-niches sounds excellent. Doesn’t it? That is possible only if research for keywords and changing mind-sets is perpetually on, and it becomes a practice.
I agree that managing a home-based business is not a cake-walk experience, but then the challenge can be overcome through niche marketing strategy. Remember, the rule of the game is to focus on the opted niche market and research till the core of it. Planning out the marketing strategies can become a lot easier with this.
Tags: All Ears, Business From Home, Clear Vision, Drive Traffic, Entire City, Focus Areas, Home Based Business, Internet Niche, Kilometers, Marketing Plan, Money From Home, Moral Of The Story, Niche Market, Niche Marketing Strategy, Niche Product, Private Clinic, Product Marketing, Shortfalls, Strategic Marketing, Target Traffic
26 Jan 10 Using Google Adwords To Drive Traffic
Using Google Adwords to drive traffic to your website is a great idea. But there are also a lot of pitfalls that can harm your campaign, and cause all of your efforts to fail. Using Adwords is somewhat a fine tuned science. Google Adwords allows you to pay a nominal fee via Google’s service, for every time a webpage reader clicks on your advertisement. Your ads will go on corresponding pages that relate to your content, based upon which keywords you choose. The main thing to understand about Adwords is that you want to carefully target your campaign, otherwise you run the risk of paying for clicks that aren’t worth the money.
-Using too many keywords is one of the number one mistakes that many Adwords users make. You want to stay away from generic keywords, and stick only to keywords that directly pertain to your ad. Otherwise you’ll have a lot of clicks from readers that were misled, that don’t amount to anything.
-Remember to use your relevant keywords in your ad title and description. A big mistake is forgetting to do this, and then you have an ad that doesn’t seem to pertain to what a reader is currently surfing. The whole point of Adwords is to hitch onto keywords on other sites for your ads. Leaving those keywords out means that your ad is less likely to be noticed.
-Walk that fine line between clarity and keyword density. Your keyword should be prevalent so that any searchers have no trouble running into your ad, but don’t overload your statements so that the keyword is senselessly repeated too many times.
-Always track your results, if one keyword set up isn’t working switch to a different one. There’s no sense in continuing a campaign that hasn’t been fruitful. That’s just beating a dead horse. Instead, try different things if you’re not seeing the results you want.
Tags: Advertisement, Adwords, Beating A Dead Horse, Big Mistake, Clarity, Density, Different Things, Drive Traffic, Google, Money, Pitfalls, Relevant Keywords, Risk, Science, Searchers, Target, Traffic Website
29 Aug 09 Write A More Appealing Headline
If you write anything on the internet, for which you hope to garner attention, you absolutely need a good headline. Studies have shown that 8-10 web surfers will notice your page based upon the headline of an article alone. But that number drops to 2-10 after that headline is read, which means you need to always make sure that your headline is as interesting, as well as informative, as possible. In order to beat that popular curve, and drive more traffic to your site, you need a headline that is going to pull in the readers.
That means using the right keywords. If we’re talking about the videogame world, for example, you want to throw out the name of the platform you’re talking about immediately. That means emphasizing “Xbox 360” or “Wii” as that’s where most of your searches are going to come from. But after that, it’s how you use the keyword to your advantage.
You want a good short headline, that’s going to catch someone’s attention, while informing them of why they want to read your article. For example, sticking to the videogame world, something like “How To Beat Your Friends On Xbox 360” isn’t really going to pull anybody in. Sounds too generic, uninformed, and also doesn’t excite the audience for what your writing can do for them, not to mention it’s much too long. “Dominate The Xbox 360” is a much more concise crowd grabber, more general, so as to lure in a broader interest. Plus the shorter headline just makes you feel more pumped to read the article, and get what you can from the information.
Go for big keywords, short headlines, and use gripping vocabulary. Words that really jump out and grab people, so that they have no choice but to read what you’ve written. Remember, your headline is your first introduction to your piece, so try and make sure it’s something that people will want to read.
Tags: Advantage, Audience, Crowd, Curve, Drive Traffic, Headlines, Videogame World, Vocabulary Words, Web Surfers, Wii, Xbox, Xbox 360
