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26 Oct 10 How to keep Creative Ideas Flowing?

Who doesn’t want to be creative? But only a handful of us are creative. On contrary to this ratio, we all are creative within; creativity is there in all of us. But most of us don’t realize it, don’t cultivate it further. But, creativity is required everywhere – from education to business, from physics to psychology. Without creativity, life comes to a halt. Creativity gives vent to ones’ imagination, thinking, ideation power, and understanding of the surrounding. It’s the passion to create something new, which is the driving force behind all innovations in this world.

But how to keep the creative juice flowing? Here are tips below regarding where to get creative ideas from.

Choose an area of interest

Choose an area of work, which interests you. Don’t do what everyone is doing and is counted as trendy, or what brings money. Follow your heart and aptitude. You should do things which interest you, what you are passionate about. Then work will never seem like burden, it will be enjoyable. Within your passionate field further choose an area which you are good at. Like some artists are best in oil painting. So they excel if they go to the same field.

Draw inspiration from a source

You should be inspired by someone, to get going. It could be anyone – a mentor whose work inspire you or a famous person, a renowned global personality whose creations and success have always driven you crazy. Don’t imitate them blindly, get inspired by them.

Challenge yourself, do something new

Don’t end up doing what the rests have been doing. Challenge yourself constantly. Even if it seems impossible and full of hurdles in reality, if you think your idea is good and you can do it, go for it. It may take time and patience, but all great things come after long wait. Don’t be nailed down by failures. Failures will take you to success. If breaking rules help in procuring something good, let it happen.

Write down your ideas

Whenever something unique comes to your mind, pen it down and keep safely. It will keep you involved, focused, motivated and will help you to measure your progress.

Consult outer sources

Stay humble and open to new ideas. Don’t think you know it all. Tomorrow while talking to someone you come up with a better idea than before. So keep learning from others, books, films, articles – whatever is relevant for you. Even in an informal chat over coffee, great ideas may spring up.

Stay creative!

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09 Aug 10 3 Cs of Online Marketing

The core of marketing is same, regardless of the medium it usage, but the principle and tools changes with the medium. And with every new medium, rules and face of marketing also change, sometimes for better and sometimes for worse. This happened when newspaper came into being, it happened when the Radio was invented, same phenomenon repeated when television came along, and so did when the Internet hit the scene.

The rules and tools of Internet Marketing have not been same even on the Internet. It has changed a lot over the year. But three things remained at the core of it, and will always remain so. These are the things we will discuss in the following paragraphs.

Content

Content is the driving force behind media. Media is nothing if not content serving engine — I know it is marketing vehicle as well, but that is the hidden part of it, which we all feel convenient in ignoring. So to make our media vehicle (read websites, blogs, or forums, etc.) successful, we need to have high-quality content that keeps the visitors reading and asking for more. This eventually will make them join our mailing list.

And do I need to tell you what a stupendously big e-mail list can do to your online business!

Conversion

What is the goal of website content? What is the reason behind its being? Have you asked these questions? If not then now is the time to ask so because I am going to tell you the answer to this question.

The ultimate, mega, final goal of content is to persuade, nudge, or coax our customers to buy from us, or to subscribe to our mailing list. In other words, the ultimate goal of content is to push people to take desirable action. So again, it went out to content.

Who said content is not important…huh!

Community

This is the final C. This is what we want to build around our product. This is what Harley Davidson got, and other bike brands do not.

A community is so powerful that it can save a company from inevitable bankruptcy. It saved Harley Davidson in early part of 20th century, and it even forced Coca Cola from changing its formula in 1980’s.

Building such a loyal fan base is not going to happen in a day, and for more than 99% of businesses it never happens. But this should be the ultimate goal of a business, for this is very rewarding. You should build, foster, and nurture a community around your product.

Is there anything that can pull all your customers together? Find out what it is and start working upward, until you have a community that grows itself.

Who said organic community…?

The 3Cs we discussed above can easily make or break your business. You should, therefore, take measured steps and not let any of the three go out of control.

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