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19 Apr 09 Integrity Selling: Why People fail to make a Sale?

Everyone around is a salesman yet selling is considered to be a very tough job, why? Actually, the problem is in the way we define selling. When we say selling or salesman, a figure starts forming in our mind, a picture of a person who is carrying a briefcase, donning a nicely ironed shirt and well-creased trousers, sporting a nearly perfect smile on the clean-shaved and well groomed look. So far so good, but this is not all. This image of a salesperson seldom produces any positive feeling in any of us. Almost all of us see a salesperson as a scrupulous person who is devoid of any sense of right and wrong, and as the person who is just concerned with making a sale, and has no regard for the buyer whatsoever.

Close your eyes for a while and think, will you like to do business with the person whom you do not trust? Will you put your hard earned dollars in the hands of a person whose intention is not to help you but just to take money out of your pocket? No, you will not do that! Then why do you expect your customer to behave differently, just because you are on the opposite side of the table? Well, no matter how many times you turn the table, and how many people you bring on the other side of the table, you cannot be successful in making a sustainable customer base.

There is only one golden rule of selling and that is honesty. Be honest and sell only the product your customer needs, not the product your company wants to push to every customer. This is what we call integrity selling. Integrity selling will not only build a reputation for you, but it will also give you a rock-solid foundation made of loyal customers to stand on.

Integrity selling is the only way to maintain a long sustainable base of customers. In order to be successful in applying integrity selling in your business, you genuinely need to believe in solving the customer’s problem. I am saying believing, not feigning to believe, as most sales people do. This is how you can build reputation for yourself and your business. Till the time you are concern with just meeting your target for the month or the quarter, you cannot succeed in winning the hearts of your consumer. You need to win a significant share of customers’ hearts to remain in the business for the long run. Integrity selling is indeed tough, but the return it fetches makes it worth trying. As said, integrity selling will build a long term reputation for you, and the more you practice it the more equity gets deposited to your reputation-bank, which in the long run will mean more business for you.

Let’s think over a very famous quote: you can cheat a few people for a long period of time, you can even cheat many people for a short period of time, but there is no way in which you can cheat everyone (or many people) for the longer period of time, it isn’t possible. If you are salesperson, always remember this and never ever try to sell lie. A lie can help you meet the immediate goal, but it will hurt you badly in the long run. It is always wise to fix your eyes on the long term results, short term results will never last.

Tags: , , , , , , , Integrity Selling, , Loyal Customers, , Perfect Smile, , , Rock Solid Foundation, , , Sustainable Base, Tough Job, Trousers

08 Apr 09 Are Acer PC’s Worth Your Cash?

You want to buy a new computer right?  And who doesn’t, whether you need more hard drive space, a faster processor, or you just need to keep up with the latest in the high PC demands that the newest computer games require.  But with top of the line machines costing well into the thousands, it’s not exactly an affordable option to constantly upgrade your PC.  Unless of course you consider the brand Acer which seems to offer ridiculously good Notebook and Desktop PC’s for relatively low  prices.

Well I should say, at least they appear to be ridiculously good.  In actuality Acer is not a very favorable brand, and is not something you should necessarily count on, for a few key reasons.

Number one being that Acer computers have a habit of breaking down quickly.  While it’s been a household brand for computer equipment since 1976, Acer just hasn’t aged well within the computer industry.  And anybody who’s owned an Acer laptop recently can attest to the fact that you’ll find disappointing performance from the unit’s processor, and a tendency to break down easily.

Not to mention the fact that Acer have had two recent recalls over faulty technology in both their laptop and desktop PC’s.  About a year ago Acer had to recall laptops because of an issue with their batteries that caused the unit’s to overheat and start fires.  And now only a few months ago, Acer issued another recall on their Acer Predator desktop PC’s, for basically the same hardware malfunction, in which the unit’s overheated causing the inner components to melt and practically start on fire.

Meaning in my humble opinion, Acer PCs just cannot compete in today’s market, and the company has to do some serious reworking in their hardware before they can release anything reliable and worthy of your hard earned dollars.

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