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25 Apr 10 Website Copy Writing Tips – How to Improve

Let us start with putting things straight. The Internet is the ecosystem created by different kinds of websites, which in themselves are media vehicles, and content is the fuel on which the medium and its various types of vehicles run. The efficiency of the media in general and vehicles in particular depends upon the kind of fuel it usage. Therefore, one should pay much attention when writing copy for your website, and for that you need to know how to write better website copy. This article will help you learn that, just follow through the end.

Better Website Copy Writing Tips

  • Your copy should not be visually heavy. Make the copy easy to scan. You can do that by dividing copy using sub-headings, and bullet points.
  • Keep one eye on the target audience and another on the matter you want to convey. It is necessary to strike a balance between the two.
  • Always remember, in writing style is so important that at times style, in itself, becomes substance.
  • Add relevant “call to action” at important junctures in your web pages. This will help you increase conversion.
  • Do not talk about attributes, talk about benefits.
  • Build the story until it reaches to climax in the last line where you should add the ultimate call to action.
  • Do not make pages multi-focused.
  • Define model target audience of the website before writing copy for them.
  • Use short sentences and short and simple paragraphs.
  • Keep the content jargon free.
  • List the benefit.
  • Make the benefit as clear as possible.

Copy is what determines the future of the website. The more time you will invest in creating the copy, better will be the future of your website.

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25 Dec 09 What is SWOT Analysis?

SWOT analysis is a tool used by marketer to assess the health of the product vis-à-vis the market. This is a very important tool that gives a marketer a complete idea about the product ecosystem. SWOT stands for:

  • S – Strength
  • W – Weakness
  • O – Opportunity
  • T – Threat

Strength and weakness are internal elements, which mean they are inherent to the product or organization. And opportunity and threat are external elements, which mean they are not inbuilt in, but are outside of the product or organization.

Opportunity is presented by the market, whereas, your competitors (both direct and indirect) can be a threat.

Benefit of SWOT analysis

  • It helps you find out the opportunity that you can use to maximize the market penetration of your product or services.
  • It helps you gauge your competition, and tells you what to avoid.
  • It also brings the weakness of your product on the table, which you can eliminative before reaching to the market.
  • SWOT analysis will help you make a better decision.

How to do SWOT Analysis?

Step 1: Find the strengths of your product

Step 2: Find the weaknesses of the product you are offering.

Step 3: Find the need gap (opportunity) in the market, based on the strength of your product.

Step 4: List the potential threats that you might face, if you cash in on the opportunity.

Notes:

  1. 1. Always Use Bullet points to do the SWOT. There is no need to write long descriptive points.
  2. 2. Do not reverse the order. Always start with analyzing S and W elements of SWOT followed by the analysis of O and T elements.

A parting thought

SWOT analysis is just a tool, and how well you use the tool will decide what result you will get from it. It is easy to get biased towards one’s own product and organization, but you should avoid this trap. Stay objective and stay focused when doing a SWOT analysis of your product or organization.

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