In the following paragraphs, I am going to talk about 3 indicators that tell you that it is you who is stopping you from getting hired, and when I said you, I meant your habit.

3 reasons you are not getting hired

Too high an expectation

Nothing is perfect in this world; neither you nor any job. If you are waiting for a perfect job to fly from the land of fairy and set down in your lap then I am afraid to say the wait is going to be rather long. Meanwhile, I would recommend bagging a not-so-perfect job that matches your skill set, and which can provide sufficient money for you to survive on.

Be realistic. Weigh every aspect of the dream job you want, and see what all you can let go. You will soon be employed.

Too small a net

Are you relying on just one technique to search for the job? Do you feel uncomfortable trying out different job-search tools and techniques?

To catch a lot many fish, a fisherman needs to have a net that is wide enough and strong enough. Similarly, a job hunter needs to widen his net using all the possible tools and techniques to land up in a good job, which sadly enough, very few people are doing, for they are slave of their habit of using one tool.

Too Egocentric (I, me, and myself) cover letter

This is stupendous mistake committed by a job hunter. No one wants someone who has an ego as big as the size of the Milky Way. I know your ego is comparatively smaller in magnitude, but why does not it reflect in the cover letter you send out? Why your cover letter is talking too much about “I”?

Writing I, I, and I will not land you up in a job, forget about a good job, as no one cares how smart, talented, Einstein-esque you are. Your interviewer cares only about his needs, and about an employee who can meet that need. I know what big a dork he is, but at the end of the day, he is the one who will sign your paying slip, month after month.

Wouldn’t it be smart then to satisfy his needs by talking about his company and how you will add solve the problem he has in a cover letter? From where I am standing, it would be smarter, far smarter to this than to talk about I, me, and myself.

If you, unknowingly, committed any of these mistakes then it is time to undo them, should you want to get hired. After all, we call it habit because we do it unknowingly, as a habit.

There is another fact, and it is related to objection handling. No matter what objection your clients have, or what problem they say they have, you can handle it and that too by following a set of steps given below.

Sincerely listen to what he has to say

Do not object or stop your client from speaking his heart out. Cutting him short is a sign of weakness. Let him speak not only and try to understand his point of view on the matter at hand. More so because he may himself tell you the answer to the objection he has raised.

Make him talk

If your client is not the kind who bares his heart out then make him talk. Ask questions that will make him reveal more about the objections. More often than not clients reveal the solution when talking about their objections, so make them talk.

Ask questions related to the objection your client raised

Ask questions to unearth the reason behind the objection raised by your client. Quite often, the issue raised by the client is mere a disguise (or external appearance) of the real objection he has. You need to ask relevant questions so that you can unearth the real reason behind his denial to make a purchase now.

Do not try to prove them wrong

Proving your clients wrong is the worst thing you can do in a sales situation. You are not there to win a debate, so do not go with that mindset. Let you client speak about his problem, and except that whatever he says is write, after all he is the one who is there stuck in a problem.

Be gentle to him, and even if you have to say that your client is wrong, say it in a way that it does not hurt his ego. It should not appear that you are playing the one-upmanship game. Make him realize that you are trying to solve his problem by understanding his point of view of the situation.

Take notes

This is vital, and notes taken when the client was talking will also help you in addressing his concern. Take notes, but not in a way to break is stream of thought. Your note taking should go undetected.

The things I have discussed above about objection handling are very important. You need to cultivate yourself in such a way that the above given objection-handling technique becomes part of your nature. Inculcate these into yourself, and practice it until it becomes your nature.

My goal with this article is not to argue about utility of link finding. Well, this can be a worthy goal, and I might choose to write on it in the next article, but for now, the goal is to tell you how to write a good advertising copy. Let us being on that:

Why you want to communicate?

Asking this question will tell you why you want to advertise. This will tell you about the goal and the purpose of the ad you are going to write.

Whom are you writing for?

The answer to this question will help you find the right tone, vocabulary and message for the ad copy. The way you will communicate with a student will not be same, as you will communicate with business executives of the same age.

What the consumer wants?

This is another critical question. Always remember, no one buys products or its features. One buys benefits and solutions.

Have you touched her tonight?

Do not get me wrong. This heading was written in the fashion to stir emotional corner of your mind. Tell me one thing, using the comment box below, if I had used some bland heading like, “target emotion of the consumer not the reason,” would you have reacted?

We all are emotion-led people. No one understands data, if it lacks connectivity.

Can your house cleaner comprehend it?

If she can then anyone can. The idea is to keep the copy as simple as you can.

What reaction do you expect?

You should tell your readers what you expect from them, once they are through with the advertisement. Include call to action. If you do not to so, you should not expect the audience to do anything.

I am sure you must be budding with many ideas about the above discussion. Please use the comment box to share some of them with rest of us.