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09 May 10 How to Write a Book Review

A book review can either boost the sales of a book, or it can push it on the sloppy track to oblivion. Thus, it is important for a reviewer to write a proper review of a book.

Although a book review contains the personal experience of a reviewer, writing a book review is slightly technical. It has certain aspects to it which should not be overlooked, to make a review add value to the reader. In this post, I will talk about those technical things.

Anatomy of a book review

Step 1: Provide essential information

In the very first paragraph provide essential information about the book; like, name of the book, author, subject matter, publication, type of book, etc. You can skip this if you are writing a review for the online media, as the information will be available on the backside of the book’s jacket that you will put in the there.

Step 2: Write overview

In this paragraph, write about the book and the author’s intention behind writing it. You can get this information by reading the preface of the book, or the first chapter of the book. You should also write about the point of view from which this book has been written. You should also mention the genre, intended audience, and what style has been adopted.

Step 3: your view on the book

Now, write if the reader should buy the book or not. If it is worth reading or not. Write in brief about what you think about this book. Think this step like creating an elevator pitch.

Step 4: Elaborate

In this step, you need to elaborate on the topics covered in the book. You can also cite some paragraph from the book that may tell about the subject matter. If it is non-fiction, describe about the things talked in the book.

In short, you need to give gist of the book in this step to give readers an idea about the content.

Step 5: Give your judgment

The next step is to write what you think about the arguments, theories, and examples cited by the author. Do you think they are relevant? Has the author used them judiciously? How successful has the author been in exploring the subject? Do you think it would have been written in a better manner? Quantify your claim and make your suggestion here.

Step 6: Write about author

Now it is time to talk about author, his credential, and about books that the author has written in the past. Give a brief description of author’s background.

Step 7: Summarize

In this step, you will like to summarize all you have said above. You should write about book content, author’s idea about the topic he has discussed main points of the books followed by your remark and conclusion.

These are the essential steps in writing a book review. Along with these you can also include things related to physical structure of the book (binding, formatting, etc.) as well as about the index.

Tags: , Backside, Book Author, , Gist, How To Write A Book, How To Write A Book Review, , Oblivion, , Personal Experience, Preface, Publication Type, Sloppy Track, , , , Worth Reading, , Writing A Book Review

26 Feb 10 A Job-Search Guide to Help People Over 45 – XIV

This post contains the last set of tips on changes you need to bring in your résumé to get the job you want. Like the tips shared in the previous posts, these are bite-sized and actionable. Do not just read and forget. Work on it. And that too as soon as you can.

Keep it short and simple

I will not add stupid to above because I know you are not that. You are quite smart, and in your 45 years you have also understood the power of simplicity. And believe me when I say that simplicity works in résumé as well. No one likes to read a CV-epic, so keep it short and simple. Mention only those things that really, really matters for the job you are applying for. Keeping it short will help you keep it focused. Focus is another important thing.

Use chronological not function résumé

A new trend of using functional résumé —the type in which skills are mentioned in a cluster— has caught the fancy of young job seekers. Yes with young job seekers, particularly those who are looking for a career change, so let it remain confined to young people only. You do not need to follow the trend because in mid-aged job seekers the use of functional in place of chronological résumé is seen as an attempt to hide age. Well, I understand you do not intend to do that, and I am equally certain that you will not get even a 10 seconds of personal time with employers to explain this to them, so why take chances? Go with a résumé that lists your experience in chronologically. If you are too much in love with functional résumé then use it in combination of chronological one.

Write emphatic cover letter

Although cover letter has come at the end of pour discussion on résumé, it does not take away the importance assigned to a cover letter by your employer. A cover letter is your elevator pitch, and the emphatic it is the greater is the chances of your being called for a personal interview. A great cover letter makes your résumé stand out from the crowd of hundreds of faceless curricula vitae.

With this our discussion on résumé comes to an end. I hope you will apply these principles in your own CV. From the next post in the series we shall discuss about interviews and about ways to handle tough questions. Till then keep applying the principles taught so far.

Tags: 45 Years, , , , , , , Epic, , , , , Looking For A Career, New Trend, Personal Interview, Personal Time, , Simplicity Works, Stupid,

17 May 09 Cold Calling: Is It Worth the Effort?

Yes, if it’s done right then it is worth the effort. Cold calling is one of the most cost effective and widely used lead generation techniques. Indeed, there are many much more effective ways of lead generation, but the utility of cold calling cannot be ignored.  If you are running tight on budget, cold calling can help you getting your foot in the door, and from there you can begin your elevator pitch. Cold calling can be more effective than any other means of communication in the following three situations:

Introduction: There are situations in which cold calling is more effective than any other technique. If you are new in the market, and you want the clientele to take notice of you then you can consider using the cold calling techniques. Unlike introductory e-mails, a call to one of your prospective clients will buy you at least 10-15 seconds before they hang up. Use these 10-15 seconds to introduce your business, and if the call continues ask for 45-50 more seconds to discuss the things in detail. Use the time allotted to you very wisely. You do not need to supply all the essential detail in this 45-50-second time, just power pack the allotted time with an objective to fix a meeting by building interest in the services or products you are offering.

Database Tuning: A reply is not guaranteed when you send an e-mail to a random person from your database. The chances of your e-mail landing directly into trash bin are quite high, but when you make a call the person on the other end has to reply with either a yes or no; at time, people may be rude and just hung up the phone, nonetheless, you got the answer you were seeking. Use it to clean up the garbage from your database.

Sales Qualification: Use cold calling to see if your prospect is in the frame of mind to receive your salesperson or not. Given the complexity of sales life and the demand put on the organization’s resources (time, money and effort) cold calling can save hundreds to hundred thousands of dollars. This of course depends upon the size of your organization and resources you allot to prospecting and lead generation.

Be pushy and you lose the customer. This is guaranteed. No one likes pushy salesperson. Can you think of any more way in which we can use cold calling effectively? Write into the comment box below your inputs and suggestions. In the next article on cold calling, I will be giving a framework for a typical cold call.

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