This post contains the last set of tips on changes you need to bring in your résumé to get the job you want. Like the tips shared in the previous posts, these are bite-sized and actionable. Do not just read and forget. Work on it. And that too as soon as you can.
I will not add stupid to above because I know you are not that. You are quite smart, and in your 45 years you have also understood the power of simplicity. And believe me when I say that simplicity works in résumé as well. No one likes to read a CV-epic, so keep it short and simple. Mention only those things that really, really matters for the job you are applying for. Keeping it short will help you keep it focused. Focus is another important thing.
A new trend of using functional résumé —the type in which skills are mentioned in a cluster— has caught the fancy of young job seekers. Yes with young job seekers, particularly those who are looking for a career change, so let it remain confined to young people only. You do not need to follow the trend because in mid-aged job seekers the use of functional in place of chronological résumé is seen as an attempt to hide age. Well, I understand you do not intend to do that, and I am equally certain that you will not get even a 10 seconds of personal time with employers to explain this to them, so why take chances? Go with a résumé that lists your experience in chronologically. If you are too much in love with functional résumé then use it in combination of chronological one.
Although cover letter has come at the end of pour discussion on résumé, it does not take away the importance assigned to a cover letter by your employer. A cover letter is your elevator pitch, and the emphatic it is the greater is the chances of your being called for a personal interview. A great cover letter makes your résumé stand out from the crowd of hundreds of faceless curricula vitae.
With this our discussion on résumé comes to an end. I hope you will apply these principles in your own CV. From the next post in the series we shall discuss about interviews and about ways to handle tough questions. Till then keep applying the principles taught so far.
Tags: 45 Years, Attempt, Career Change, Cover Letter, Crowd, Cv, Elevator Pitch, Epic, Job Guide, Job Help, Job Search, Job Seekers, Looking For A Career, New Trend, Personal Interview, Personal Time, Search People, Simplicity Works, Stupid, Young People
Yes, if it’s done right then it is worth the effort. Cold calling is one of the most cost effective and widely used lead generation techniques. Indeed, there are many much more effective ways of lead generation, but the utility of cold calling cannot be ignored. If you are running tight on budget, cold calling can help you getting your foot in the door, and from there you can begin your elevator pitch. Cold calling can be more effective than any other means of communication in the following three situations:
Introduction: There are situations in which cold calling is more effective than any other technique. If you are new in the market, and you want the clientele to take notice of you then you can consider using the cold calling techniques. Unlike introductory e-mails, a call to one of your prospective clients will buy you at least 10-15 seconds before they hang up. Use these 10-15 seconds to introduce your business, and if the call continues ask for 45-50 more seconds to discuss the things in detail. Use the time allotted to you very wisely. You do not need to supply all the essential detail in this 45-50-second time, just power pack the allotted time with an objective to fix a meeting by building interest in the services or products you are offering.
Database Tuning: A reply is not guaranteed when you send an e-mail to a random person from your database. The chances of your e-mail landing directly into trash bin are quite high, but when you make a call the person on the other end has to reply with either a yes or no; at time, people may be rude and just hung up the phone, nonetheless, you got the answer you were seeking. Use it to clean up the garbage from your database.
Sales Qualification: Use cold calling to see if your prospect is in the frame of mind to receive your salesperson or not. Given the complexity of sales life and the demand put on the organization’s resources (time, money and effort) cold calling can save hundreds to hundred thousands of dollars. This of course depends upon the size of your organization and resources you allot to prospecting and lead generation.
Be pushy and you lose the customer. This is guaranteed. No one likes pushy salesperson. Can you think of any more way in which we can use cold calling effectively? Write into the comment box below your inputs and suggestions. In the next article on cold calling, I will be giving a framework for a typical cold call.
Tags: Clientele, Cold Calling Techniques, Complexity, Database Sales, E Mail, Elevator Pitch, Frame Of Mind, Garbage, Generation Techniques, Hundred Thousand, Lead Generation, Means Of Communication, Objective, Prospective Clients, Random Person, Reply, Salesperson, Second Time, Time Money, Trash Bin
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