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3 More Mistakes You Should Avoid in Logo Making

bikram — Mon, 06 Dec 2010 15:00:00 +0000

In continuation to the last article about mistakes to be avoided while crafting a brand logo, here are few more tips.

Don’t use too many colors

Designers often assume a multi-colored logo draws attention, attracts eyeballs and look cute. Unless your product is meant for small kids or related to colors, don’t fall for such mistake. It may make your brand look amateur and low profile. Too many colors also do not appear great when printed. Know about colors, which come out well on print. There are many colors which look great on screen, but may not appear that great on paper, refrain from using them. Use one or two colors. If you have a corporate color for your brand, maintain that in your logo.

Abbreviations may not work always

Often people love to abbreviate their brand names in logo. Seeing some leaders doing the same, don’t blindly follow them. If it’s a long brand name and complicated to remember and pronounce, abbreviation may work. Don’t forcibly shorten your brand name with the initials. If you have a nice brand name and the full name sounds good, don’t unnecessarily curtail it short with the initials and call it ‘AP’, ‘DRL’ and the like. You may get tempted to play with initials in logo. But a full name may look good with a nice typeface. If you still insist on abbreviation, make sure it justifies your brand and remains unique. You may write full name below that.

Does it match the brand?

At times, designers craft logo which are absolutely stunning but don’t match the brand and the product category. Don’t make such mistakes. A formal place like an educational institution or a financial institution cannot have a funky and too colorful logo. It will dilute its importance. Choose a typeface which looks formal and matches importance of the brand. Be careful when you select color for them. It has to bring forth the corporate look. Similarly a brand for kids can’t look dull and too formal. There you can play with fonts, colors and elements. Don’t get too tempted with your creativity and overlook the brand. Know what the brand is all about and design logo accordingly.

Avoid these few mistakes and let your logo do lot of talking.

How to Promote a Celebrity on the Internet?

bikram — Thu, 02 Dec 2010 18:20:47 +0000

Celebrity is addressed as a ‘celebrity’, since he or she has already witnessed soaring popularity meter, draws maximum eyeballs and makes heads turn wherever he goes, asks for huge bucks even for a five-minutes show and even his slightest right or wrong move creates wave all over. But still, celebrities are confronted with constant threat of being replaced by a rival or new entrant or being forgotten by the people. Since people are too technology savvy these days, Internet is one good medium to come close to the people and keep up the popularity among fans and followers.

Here are some popular ways of celebrity promotion on Internet.

Own a Facebook page

There’s no other social networking site as powerful, as popular as Facebook. To reach out to the fans and keep them updated with the latest work a celebrity can own a page. It’s a great way to increase the fan and follower base. Just by putting a ‘like’ button the celebrity can achieve millions of followers. A celebrity can post his or her latest pictures, events to attend, achievements, recent offerings and work and all on his page, for the followers to cherish a piece of the celebrity’s life. A celebrity can also treat his fans and followers with regular status updates, reply to comments and frequent updates. It’s a great way to keep up the popularity high. One can do every bit of Facebooking from a mobile phone.

Twitter is magical

Twitter is one more platform to build up a huge base of followers. Twitter also offers high credibility by authenticating a celebrity with verified member status. Twitter is a great tool to let the world know what the celebrity is doing every moment, where he or she is heading to, what he is eating, whom he is meeting, what’s his plan for the day, whom is he dating and partying with. Such updates keep fans hooked onto Twitter, staying in touch with every bit of the celebrity. Twitter also allows celebrities to post personal pictures and upload posts immediately, even from mobile phone.

Blogging

Personal blog is one more personalized way of a celebrity to reach out to its fans and followers. Regular blog posts are a must to keep up the interest of its visitors. It’s like reflection of a celebrity where he or she can freely express his thoughts, ideas, goals, dreams – anything under the sun. Blogs are highly interactive as readers not only read actively, but also drop comments and come back regularly.

How to Make a Stuffed Teddy Bear at Home?

bikram — Sun, 25 Jul 2010 18:02:00 +0000

Stuffed teddy bear is an eternal best friend of your kid or your girlfriend. Yes, kids and girls just adore stuffed teddy bears. Those cute soft toys deserve all the attention as they look incredibly cute and cuddly. They are the hot selling gift item in birthdays, women’s day, Valentine’s day. You just can’t stop hugging them tight. When you can easily make them at home, as per your choice why would you waste lot of money on them at the gift parlors? Your handmade teddies carry your warmth and they will definitely bring your fond memories in the minds of the gift recipients. Simply follow the instructions below and make the most adorable stuffed toy for your loved ones.

All you will need to make the adorable teddy are – fabric, black beads or stickers, black marker, glue, paper, scissor, glitter pen, needle and thread, ribbon or frills, quilting cotton, color papers.

Stuffed teddy bear making guide

Now start the most exciting session of teddy making.

Draw a freehand outline sketch of the desired teddy bear on a piece of paper with the marker. If you are not good at drawing get a teddy bear pattern from the Internet.
Now cut out the paper adhering to the shape. It will be your guideline pattern. Pin it on the fabric and cut out the fabric. Make two equal pieces of fabric which can be sewn together.
Take the reverse side of the fabric, i.e. inside out, and start sewing the pieces together along the edges while leaving a hole for stuffing it with cotton.
Now fold the exposing side out and start filling it with the quilting cotton or polyfiber you have chosen. Stuff more than required. Sew the hole after you are done.
Use black beads or colorful stickers in place of the eyeballs to add life to the toy. Always choose contrast colors to your fabric. You can also cut colored papers and stick in the inner ear of it. If you want its neck to look classy, add frills or ribbons around it. You can further accessorize your bear with sunglasses, hats, jackets, pants as per your choice.

Your personalized teddy bear is ready. Gift it to your loved ones and enjoy the showering compliments.