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26 Feb 11 Personalize Your Email Message Like A Pro

Email marketing delivers. But only when it is crafted patiently embedding all the elements that are considered “best practices” by experts in the field. But what do experts think? Like every lesser email marketer, I have also been wondering about this question. It is when I found myself face-to-face with a study on email message personalization conducted by MarketingSherpa.

The result of this study may not answer all the pressing email marketing questions, but it will help us go multiple yards closer to creating the ultimate e-mail marketing message. The study was conducted by taking a sample size of more than 1100 email marketers. Let’s go direct to the results and see what you should do to make your email messages convert better.

81% of the respondents said that they collect and use personal name of the subscribers, whereas another 17% said that they do collect subscribers’ names but do not use it. Personalizing mail by greeting subscribers by their first name appears to be the most important tactics.

Expert email marketers also use data like lead source, company name, subscribers’ role in the company, etc., to make the e-mail message more relevant. See image below for the complete data.

E-mail-personalization 

So what are you planning to include? Let me know what tactics you use for personalization of email messages? I am waiting eagerly to hear from you.

Tags: , , , , Email Messages, Expert Email, , , , , Marketing Study, , , Source Company,

02 Jan 11 When to Work When Guests Are At Your Home

One of the biggest challenges of a work from home professional is to find time to work, particularly when guests are there or there is a holiday. Meeting deadlines in such cases become a real challenge, but what is needed to be done should be done. There is no way out of it, unless you want to lose the client and his business forever.

In the times when your guests are at your home, you may need to exert yourself more, as you will work doubly — once to spend time with people you love and once to delight your customers with your impeccable work. We all face this kind of problem, and fortunately there is a way out of it. When I say a way out of it, I do not mean an easy way. Let me fist tell you about the ways out of it then you can decide to take it or leave it (this phrase sounds so filmy, isn’t it? Like the Godfather giving an unpleasant deal).

Work in the night

Once you have had all the laughs of the world, it is time to burn mid-night oil. This is kind of difficult, but you can manage it provided you do not end-up dining at mid-night. Stay awake for one or two hours in the night to finish the work.

Work Early morning

Waking up one hour early than usual could be tried. You can use this time to finish the works in due time. Early morning could be good, as your guests will not be waking so early, and nor will your kids and spouse.

Apart from these obvious times, you can also utilize the unplanned free time to complete the assignment. This way you will able to meet deadlines without sacrificing much on the fun your family and your guests are having. As I see, guests are not evil. They give you opportunity to break away from the monotonous life. Why not use it to the fullest? And to maintain pace of the work, do as suggested above.

Tags: , , Deal Work, Due Time, , , , , Godfather, Home Professional, Laughs, , , ,

31 Oct 10 B2B Marketing Challenge – A Comparative Study

A lot has changed between 2009 and 2010. Some of the changes are good and some of are not, which have made the life of B2B marketers slightly more difficult. In a study conducted by MarketingSherpa to unearth the challenges B2B marketers face in 2010, it found that despite all technological developments marketing has become tougher for a B2B marketer.

In 2009, only 69% of B2B marketers said that generating high quality lead was the toughest challenge for them, but in 2010 78% marketers said so. Similarly, generating high volume of leads was big challenge for 35% of marketers in 2009, and it threatens 44% marketers in 2010.

In the study it was found that 2010 has been more challenging year for B2B marketers on every front, with an exception. In 2009, 37% marketers said that generating perceived value in “cutting edge” product benefits is a challenge. It remained unchanged in 2010 as well. Rest posed more threat. See image for example.

Marketing-challenges-faced-by-organization

Tags: B2b Marketers, B2b Marketing, , Comparative Study, , Edge Product, , , High Volume, Leads, , , Marketing Study, , Technological Developments

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