Well, by considering which phone offers the features that will matter the most.  While both the Droid and iPhone look similar, and even operate similarly, they differ on some key issues that tend to be very important to user taste.  First off, the service providers.

Droid is on the Verizon network, which is widely regarded to be the best cellphone network.  This is because Verizon has the broadest coverage across the United States.  AT&T sort of pales in comparison to Verizon’s coverage area.  Many iPhone users complain about a high rate of dropped calls.  Something Verizon users don’t complain about as often.

Which is where you should consider, how much are they actually going to use this smartphone as a phone?  If you think your target audience would prefer to text or use the 3G network for email and internet, opposed to phone calls, either phone works.  AT&T has issues with dropped calls, but not with texting, etc.

Another major difference is that the Droid has a hardware keyboard accessable by sliding the screen aside.  This could be a great advantage if you can’t stand touch screen keyboards.  And let’s face it, touch screen keyboards usually leave something to be desired.  But the problem with slide features in phones is that they usually wear down and break quickly.  This means your Droid could have a shorter lifespan than an iPhone because of the sliding motion.  Even when protected by warranty, that’s still going to be a hassle.

The iPhone also has one other major advantage, and that’s the iTunes App Store.  The iPhone has over 100,000 different applications for every variety of uses you can think of.  The Droid store only offers 10,000 at the moment.  Apple as the more popular retailer will be the more likely to keep expanding it’s applications quickly.

So as an overall verdict, if you want the best gadget to play with, go for the iPhone.  The network isn’t as good, but more applications means more entertainment, and access to iTunes means more accessable music and videos.  But if you actually want to make calls with your phone, the Droid is your best bet for the Verizon network.

Good writing should be as concise and always to the point as possible.  When you write too much fluff your readers tend to shut off their brains, or worse, get bored and stop reading altogether.  You first edit should focus on how you can take what you’ve written, and formulate it into a shorter piece of work that tells the same story.  Nobody wants to read over inflated paragraphs or multiple sentences that make the same point.

After that, learn your strengths and weaknesses.  If you’re not very descriptive, make sure you spend extra editing time ensuring that your moments of description are fleshed out well enough.  You can’t be too vague, but you also don’t want to over describe to make up for your weakness.  Also learning the areas that you tend to need work on will allow you to target where you should go first when editing a piece.

Get as much feedback from third party sources as possible.  Get a friend to read what you’ve written, or a coworker, or even a family member.  Someone that will provide you with good honest criticism.  We all need honest criticism so that we can grow as people, and writing is no different.  In fact writing ability hinges on your ability to get effective criticism, and incorporate it into your style to become a better writer on the whole.

Finally, always give your piece a read through backwards.  This is especially helpful for noticing little grammatical errors, or punctuation mistakes.  By reading backwards your brain doesn’t concentrate on what the writing means, but just on the words and characters themselves.  This affords you the opportunity to avoid being engaged in what your writing says, instead focusing on how you’ve written each individual portion.

With the economic crisis right here, right now, many businesses are diverting their funds from payroll (very unfortunately) to marketing and advertising with the idea that that is the best investment for their immediate and future growth.

The past:
Newspapers (print ads): Great eye catching graphics and slogans. But aren’t we all now trying to “go green”? How many of us still get the paper delivered to our door? Isn’t it easier and quicker to “go online”? Why bother thumbing through all those pages when we can just type in a keyword and click search.
Television advertisements (commercials) range from a few seconds to several minutes (also program-length infomercials). Advertisements like this have been used to sell every product imaginable over the years. And can cost millions! But so many of us would rather use our favorite tool, the REMOTE, to channel surf, or at least mute those dreaded minutes of commercial time.

Food for thought:
We are in crisis mode, and that is when people turn to brands they know and trust, which translates to value. So, companies will be looking for more cost-effective ways to reach their target audiences. And that is online marketing, with almost instant feedback as to what is working and what isn’t, via the web pages you search, the newsletters you sign up for, the ads you click on, etc…

Many companies now have forums or blogs which create feedback from consumers so the new buyer can get that very important recommendation from the end user, much like a recommendation from a friend or family member.

The future (NOW):
Many experts predict that internet advertising in the USA will continue to rapidly increase within this economic downturn forcing a reduction in overall advertising spending. Many companies will be transferring much of their marketing budget from traditional (TV and print) to the new online media, which will most likely become the major avenue of advertisement over the next few years at a very high rate.
The snowball effect:
Online audiences watch what they want to watch, when they want to watch, and where they want to watch. It’s not just your grandmother’s PC anymore! Cell phones, Blackberrys, Iphones, MP3’s, etc… This audience is sure to increase as technologies progress and becomes more and more available.
There’s no turning back now…online advertising IS the future.