msgbartop
Current IT field related information
msgbarbottom

06 Dec 09 Why E-Book Readers Got More Male Buyers Than Female?

In a research conducted by Mediamark Research & Intelligence, it was found that more males than the females are using e-book readers in the United States. Why is it so? Why despite women being more into books and reading are not using electronic book reading devices? And why male members of society who read less than their female counterpart reads (or buys) more e-book readers?

The possible explanation to this could be their (male members) love for the gadgets or say everything that is electronic. And may be (here I am guessing), the men’s love for gadgets has put the other half of their life away from it. After all, it is the matter of attention: who is paying attention to what.

Research findings

  • 56.3% of e-book are men, where as female constitutes the rest 43.7% of the readers.
  • Adults aged between 35-54 are 20% more likely to buy an e-book readers.
  • 87% of the e-book readers have annual household income of more than $100,000.
  • 11% of the e-book reader are more likely to own their home in comparison to average US adult.
  • 111% are more likely to have a graduate or post graduate degree than average American.

E-book-reader-survey

The study should also have concentrated on finding the following:

  • How many e-book owners actually read books on the device?
  • How many hours do they spend on reading anything on the reader?
  • How does owning an e-book reader have affected their reading habit? Have they started to read more or got so intoxicated by the device that actual reading has gone down?

The result will then give the actual figure of e-book readership. The current study has just given a figure of how many people own an e-book reader.

Tags: , , , , , , , , , , , , , , , , , , , , ,

Low cost and high quality provided by the top Website Hosting providers.

Meet Michael Fertik with Reputation.com.