18 Feb 10 Americans Trust Their Cola Advertisers
Soft-drink advertisements are more trustworthy than either pharmaceutical advertising company or financial service company, as told by 34 percent of Americans adults (18 or above) during a study conducted by Harris Interactive. The second preferred group of advertisers was fast food companies, and on the third place were pharmaceutical company. The least trustworthy group of advertisers, as seen by American consumers, is financial services companies.
Only 13% of the US 18 and above adults think that financial services companies are any trustworthy with their ad campaigns. 40% of the US adults between 35 and 44 trust soft-drink advertisements, but only 10% among them trust advertising shown by financial services companies.
Can we read this cue as breaking of “financial security” myth shown by financial institutions?
We must remember that this is the age-group that has to pay for their kids’ education. For complete report, see the image below.
Tags: Ad Campaigns, Advertisements, Advertisers, Advertising Company, Age Group, American Consumers, Americans Trust, Cue, Fast Food, Financial Institutions, Financial Security, Financial Services Companies, Food Companies, Harris Interactive, Kids Education, Myth, Pharmaceutical Advertising, Pharmaceutical Company, Preferred Group, Soft Drink
27 Jun 09 Some More Crowd-Pulling Headlines
Taking our discussion on headlines that builds interest for the article following the headline, I am going to share some more crowd-pulling headlines in this article. (Read How to Write Crowd-Pulling Headlines, Part – I & II).
Be descriptive, be personal
A descriptive headline builds interest in the article by giving some idea about what to expect. And making it personal helps visitors relate with the headline and the article following it.
Example:
- Unemployed Mark Found Financial Security.
- Coward John Defeated Bully Mark.
Learn to…
Learn to… headlines work the same way as do How to… headlines (read How to… headline guide). This type of headline suggests that the article following it will teach the visitors about the topic in question. You can either use a list-like structure for the article or blog post following learn to… headline or split the article or blog post in subsections by introducing appropriate headings.
Example:
- Learn to Play Guitar.
- Learn Driving Free.
Step-by-Step Guide to…
Like learn to… you can also use step-by-step guide to… headline to tell the visitors that the article following such headlines will teach certain skills one step at a time. The article following this type of headline should be written in the list format.
Example:
- Step-by-Step Guide to SEO.
- Step-by-Step Guide to Protecting Your PC from Virus.
…in Easy Steps
This is another way to write headlines. Unlike the headline writing strategies dealt above, where the signifiers were added at the beginning of the headline, you will need to add “in Easy Steps” at the end of the headline. This strategy is equally effective in pulling visitors to your website. Use list like structure for the article following this type of headlines.
Example:
- Networking in Easy Steps
- Learn to Play Piano in Easy Steps
Tags: Amp, Bully, Coward, Crowd, Financial Security, Headings, Headline Writing, Headlines, Networking, Protecting Your Pc, Signifiers, Step At A Time, Virus, Writing Strategies
Gossimer Press Releases
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010
Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010
The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010
Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010
Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009
Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009
Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009
October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009
Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 2, 2009
October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009
Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- PHP4 Discontinuation - 18th September September 7, 2009
As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009
We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009
Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]