Many interested travelers may avoid your airline considering your service, ambience, and appearance, crowd as cheap and uncomfortable. Your first job is to make sure the word ‘cheap’ is not attached to your brand. An airline being affordable for its customers does not necessarily mean to be cheap and uncomfortable. Make sure it is just affordable, but not cheap. Make sure people feel at ease, feel special and well served like any good airline. Keep appearance and ambience of the airlines great, pleasing, posh, and nice. Keep pleasant looking air hosts and hostesses who are courteous, helpful. No one wants to travel in a cheap manner.
Definitely, being a low cost airline you cannot afford to offer all frills and fancies of a full cost airline. But at the same time, serve more than the customers expect from you. This will keep your customers excited about your service, spreading good words about you everywhere. Surprise them with little more than others. Take an extra leap, go an extra mile to get more customers, keep customers happy and loyal to your brand. Being low cost, you may not provide food, but you may offer some water and fruit juices, coffee, chocolates and French fries unlike other airlines. It may cost you little more than others, but will give you an edge too. You may keep some wonderful travel magazines of the concerned destination. You may highlight some shopping tips.
Since there are many low cost airlines these days, you should be different and remembered for some good reason. Offer some lucrative deals like heavy discount on early booking reserved for first 20 customers or lucky draw coupon for a free trip or gifts for a couple travelling together, free holiday guidebooks for a family of 4 members travelling together to a holiday destination.
Get set go. Fly with pride.
]]>We often make our resumes unnecessarily long stretched over pages. Always remember, an ideal resume should not be more than two pages. For fresher or junior employees pages shouldn’t be more than one and half page. Unless you are into profession for more than 15 years and head superior positions like Managing director, CEO your resume shouldn’t be too long. Make it crisp, compact yet all inclusive.
We often write things randomly, without maintaining order. An ideal resume should never be clumsy in terms of order of happenings in your life. As for example, state your present job on the top, followed by the earlier one, followed by the one before that and ending work experience column with the first job of your life. Same rule goes for other sections like academic qualification. Always mention latest happening first, followed by the earlier ones. It helps the recruiter know what you are doing in present.
It’s often seen applicants don’t take resume much seriously and treat it as an informal affair. People often put informal email addresses on their resume like – [email protected] or [email protected]. They show immaturity and casual approach of the applicant. Make a formal email account which sounds formal, containing your name or initials and use the same for all job applications.
People often commit the mistake regarding alignment of text. People often put text in center alignment. It jeopardizes balance. Put every text towards left of the page, including name and contact information on the top.
To convey maximum information people are often tempted to write in paragraphs. Don’t do it, it’s dangerous. No one likes to read paragraphs. Put all information in short bullet points or break into points with enough space in between to show distinction of the points. Write in small crisp sentences while conveying all important information like – name of course, name of institute, place, percentage, year of passing.
Once you control these mistakes, your resume can get even better.
]]>Anatomy of a cover letter
A cover letter should not be more than one page long, and when I say “page” I mean “A4 size page”. Subdivide your cover letter into 3 paragraphs, and try to keep the cover letter within 350-400 words. The goal of your cover letter is to generate interest in the reader not to chock him to death with your uncontrolled biographical rattling.
Put name and address of recipient at the top on the left-hand side of the cover letter, and fold the cover letter putting names and address at the top.
Do not begin your cover letter with “To Whom It May Concern” as it will not concern anyone. Find the name of the person you are sending your résumé, and use his second name (family name) as salutation as in Dear Mr. Jones, or Dear Ms. Lloyd. If you fail to get name of the person who will read your cover letter than you can simply write Dear Sir/Madam.
Being this paragraph with writing why you want to work with the company followed by giving a brief introduction about yourself and talk about the academic qualification you have in brief (of course, I am assuming here that you fresher looking for your first job). Do not tell the reader everything you know. Say only as much as required to garner interest.
The second paragraph of your cover letter should consist of the things you learned while pursuing your highest degree, the degree on the basis of which you are applying for the job. Mention 5 to 7 key concepts that are relevant to the industry. Talk about cutting edge things that you learned.
Write how you can add value to the organization if you are hired. Just use 2-3 sentences to explain this.
You should sound confident while writing a cover letter, but avoid sound overconfident. You should sound sincere in seeking employment but never sound begging. It’s not good for health and morale. Be professional and sound like one. No one cares how you got that stain on your shoes. They just do not like stains.
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