30 Apr 10 Creating Website Content That Drivers Visitors Mad
Yes, this is not a myth, nor is it a magic. Many webmasters know the secret, and after reading this you too will be in possession of this knowledge.
There is only one thing that significantly affects the conversion rate of visitors into customers. No, it is not the layout or a design or cool graphics or awe-inspiring animation. It is the website copy that makes the conversion rate surge up or dive down. High-converting website copy follows a set of principles which I am going to share here.
Secret of high-converting website copy
Magic Headline
Some headlines work better than others. Most of the people err here. When it comes to writing headline for a post, all they do is write whatever first comes to their mind and use it as title. What possibly could be worse than this — not writing the copy at all?
Do not commit this mistake. Think hard before writing a headline. I will suggest you to write 10-15 versions of a headline before choosing any one.
USP
USP stands for Unique selling proposition. In the beginning, you would like to know what is that one thing that you would want to talk on a webpage. Do not build too many selling propositions in a web page. This will confuse your audience. Yes, even two is too many in this context.
Focus
Your copy should not waver. It should be laser focused on the promise it is attempting to deliver on. Do not let is waver even for one word. Keep your audience and its needs in mind when writing copy. Use your audience’s language to communicate.
Descriptive copy
Copy that builds on the promise made by the headline converts better. Do not just write anything on your web page — you can do that but you should not — as it will dilute the effect of the proposition made in the headline.
Tell story
People do not care about data and stats as much as they care about story. Tell them anecdotal tales and they will believe you. Give them data and they will yawn.
These are some of the principles of copy writing, which you should include in your writing to make your web page convert like crazy.
Tags: Animation, Audience, Conversion Rate, Cool Graphics, Copy Writing, Descriptive Copy, Design Graphics, Focus, Headlines, High Magic, Mistake, Myth, Possession, Unique Selling Proposition, Usp, Web Page, Webmasters, Website Content
16 Jan 10 Improving Your Google PageRank
Increasing your Google PageRank is extremely important if you want your website to appear in Google searches more often. Google’s PageRank feature is how Google will judge your website. Your PageRank is based upon how many quality websites link to yours, thereby determining your sites importance from these statistics. If you want your site to get more Google search attention, you have to have a decent PageRank.
So the best way to approach improving your PageRank, is simply by getting your website out there. Network and exchange links with as many like minded sites and businesses as possible. Try to search out sites with higher traffic volumes, and higher PageRanks, as these are the more likely to increase your individual PageRank. The more quality websites that link back to yours, the better Google will view your site. The importance of networking just can’t be overstated. That’s your internet bread and butter, and the better networked you are, the better your website is going to perform.
Remember to use SEO (search engine optimization) for everything you write, as this helps with all things regarding Google. Your PageRank is also more likely to be higher if you make effective use of SEO. It will increase search engine success, and the popularity of your site. Both of which you need to build your Google presence, and therefore your website’s overall presence.
But also remember that improving your Google PageRank isn’t as likely to increase traffic as SEO. Just because your site has a higher PageRank, does not mean that you’re the most likely to pop up first with a given keyword. The only way to make that work is SEO and linking to as many other popular websites as possible. These will also build your PageRank, and should remain your focus for building website traffic.
Tags: Bread And Butter, Focus, Google, Google Pagerank, Google Search, Google Searches, Higher Pagerank, Importance Of Networking, Networked, Popularity, Presence, Search Engine Optimization, Search Engine Success, SEO, Statistics, Traffic Volumes
16 Dec 09 Is Taking Break Killing Your Productivity?
You will not find too many people who talks against taking break during your work because not many people have thought about the real impact of “taking breaks” on your productivity. Taking break while working does affect your productivity, and how it will affect your productivity is directly related to the number of breaks and duration of each breaks.
Shorter and not-too-frequent breaks revive our senses and boost up our productivity, but when breaks tend to get longer and more frequent, we start losing focus.
Why does it happen?
To understand this let’s ask ourselves why we take breaks during the days. We take break to free up our mind from the task at hand so that we can relax and get more fresh idea when we return back to working. A break helps us focus our mind on seeing forest instead of focusing on trees, which helps us complete our work quickly.
But,
When the breaks get longer, we lose the momentum, and ideas that were building up while working on the project slips put of our mind, which means poor incoherent output. The longer breaks clear up information related to the problems from our mind, and when we return we need to rethink on where we were and at what point we took break. Most of the time, after loss of some quality time, things starts coming to us, but there is no guarantee that everything will return back. Longer breaks take us out of the zone.
How many and how long?
Do not take more than 2-3 breaks during the work hour, you can stretch the limit to 4, but not even a single break more than that. And the duration of the break should depend upon the time of the day. If you are taking a break in the morning, which I do not recommend, then the break should not be 2-3 minutes long, but when the break is coming towards the end of the day when you are exhausted with the day’s work, you can make the break a little longer. 8-10 minutes will be good enough for the last break.
Taking breaks during the work is important, but taking too many and too long breaks throw us out of the productivity zone.
Tags: Break Free, Duration, Focus, Frequent Breaks, Fresh Idea, Guarantee, Momentum, Point Break, Productivity, Quality Time, Senses, Taking A Break, Time Of The Day, Trees, Working On The Project
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