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How to Promote a Celebrity on the Internet?

bikram — Thu, 02 Dec 2010 18:20:47 +0000

Celebrity is addressed as a ‘celebrity’, since he or she has already witnessed soaring popularity meter, draws maximum eyeballs and makes heads turn wherever he goes, asks for huge bucks even for a five-minutes show and even his slightest right or wrong move creates wave all over. But still, celebrities are confronted with constant threat of being replaced by a rival or new entrant or being forgotten by the people. Since people are too technology savvy these days, Internet is one good medium to come close to the people and keep up the popularity among fans and followers.

Here are some popular ways of celebrity promotion on Internet.

Own a Facebook page

There’s no other social networking site as powerful, as popular as Facebook. To reach out to the fans and keep them updated with the latest work a celebrity can own a page. It’s a great way to increase the fan and follower base. Just by putting a ‘like’ button the celebrity can achieve millions of followers. A celebrity can post his or her latest pictures, events to attend, achievements, recent offerings and work and all on his page, for the followers to cherish a piece of the celebrity’s life. A celebrity can also treat his fans and followers with regular status updates, reply to comments and frequent updates. It’s a great way to keep up the popularity high. One can do every bit of Facebooking from a mobile phone.

Twitter is magical

Twitter is one more platform to build up a huge base of followers. Twitter also offers high credibility by authenticating a celebrity with verified member status. Twitter is a great tool to let the world know what the celebrity is doing every moment, where he or she is heading to, what he is eating, whom he is meeting, what’s his plan for the day, whom is he dating and partying with. Such updates keep fans hooked onto Twitter, staying in touch with every bit of the celebrity. Twitter also allows celebrities to post personal pictures and upload posts immediately, even from mobile phone.

Blogging

Personal blog is one more personalized way of a celebrity to reach out to its fans and followers. Regular blog posts are a must to keep up the interest of its visitors. It’s like reflection of a celebrity where he or she can freely express his thoughts, ideas, goals, dreams – anything under the sun. Blogs are highly interactive as readers not only read actively, but also drop comments and come back regularly.

How to Promote Books on Internet?

bikram — Sat, 25 Sep 2010 18:03:06 +0000

Often a masterpiece book even goes unnoticed, unheard, and unaware of. In this age of too many books published in a year, even great books go unnoticed in the absence of good promotion. A good marketing strategy can make a book popular overnight. A good marketing strategy involves all media – audio, audio-visual, print, internet. At present, Internet has gained a mammoth shape through social networking sites, blogs, forums, websites, email marketing, Twitter, and the like. Gone are those days when inaugural of a book in a bookstore used to be enough for promotion of a book. Nowadays, being seen in bookstore shelves is not enough; the book also needs to occupy enough space in the virtual world – Internet. An effective Internet marketing can spread like a rapid fire.

Here are tips about how to promote books online.

Use social networking sites

Social networking websites are the best choice for promoting a book. Especially when your target audience is youth, modern, educated Internet savvy bunch of people – social networking sites are ideal. Twitter and Facebook are great platforms. Publicize the book release date on Twitter and Facebook. Publish details of the event in advance including venue, time and send the invitation to all friends in your list or tag them. Who doesn’t wish to buy a book autographed by the author? Enrich your personal page with detail. Publish your day to day thoughts, photographs, achievements, goals, events, experiences. It brings author close to the readers as they come to know the author closely. It will make them even more interested to know you, respect you, admire, and follow you. Also write the thoughts that inspired you. You should include all big news channels, publishers, newspapers, journals, critics in your friend and follower list. Post book inaugural and book cover page photographs. It will hike interest among your prospective readers.

Start blogging

Start blogging. Publish small extracts from your book in your blog. Promote your blog link through social networking sites. While reader reads your blog post, put a link which will land the reader in your website, from where they can directly buy your book. Stir interest, curiosity and leave the rest to be discovered in the book.

Give online purchase offers

Put some attractive offers for online buyers like first 50 online buyers, buying from your website will be entitled to 20% discount. Publicize the same everywhere on social networking sites.

Get into email marketing

Send attractive mailers to prospective buyers, entitling them special discount. Mailers can be sent to those who subscribed for mails and newsletters on your website. Email marketing can be used not only to sell your book, but also to share news about your achievements, critic’s appraisal, launch date of the book etc.

Best-Kept Secret Twitter Tips for Job Search (Part 6)

bikram — Thu, 15 Apr 2010 03:01:22 +0000

This is the last post on networking aspect of twitter job search. Here I will tell you how you can get more out of your networking effort, and how you will be in the good books of highly networked individuals on twitter, so without wasting another moment let’s get started.

Engage yourself

Increase the frequency of your tweets to remain in the eyes of fellow tweeters — out of sight, out of mind phenomenon works more here. Tweet often and tweet regularly, but do not ever cross the thin red line crossing which raises the red flag.

Spread your net

Keep on finding people to tweet to. Do not just tweet to people in your follower’s, find people to add to your list, but, do not start mass following. By doing so, you will be call in spammers who do not listen on twitters. All they know is clutter the twitter time line.

Join the conversation

Tweeting your content is good, but joining the conversation is even better. Read what others are saying, join the conversation, comment on the discussion, be part of it, spread the word, send DM (direct message), and get known. This will help you form a lasting relationship with fellow tweeters. People like you most when you talk about the stuffs they care — in this case, the stuffs they share.

Spread the news

Talking about yourself on and on may make you sound braggart, and talking about what others have to say make you sound influential. See what others are talking about and be the first to tweet about it. This will bring you on the forefront of your industry, and the leaders cannot help but look at you, and recognize you.

Get personal with @

Use @ followed by twitter’s account name to share stuffs with people you want to network with on twitter. This will get their attention. Send out only meaningful tweets using @, and do it sparingly. Overdoing will raise the barrier.

As you can see, finding a job on twitter is not like finding a job on job-search portals. It is about engagement here. You have to engage people first and then ask for a job. This may look like too much work, but it is not. And on top of it, it is highly rewarding. By engaging your prospects in talk, you have crossed half the distance, as talking to them let them know about you. If they like what they see, they will hire you.

Best-Kept Secret Twitter Tips for Job Search (Part 4)

bikram — Mon, 12 Apr 2010 03:19:27 +0000

So far in the series, we have talked about branding your profile on twitter through customizing your background, setting your URL, and writing your Bio, etc. In the fourth part of twitter tips series, I am going to talk the content part of branding. I will tell you how you can keep yourself in the good book of your prospective employers by being responsible in twitter usage.

First tweet then follow

What most people do after joining twitter is they start following as many people as they can and as soon as they can. This is a very bad strategy to increase your twitter follower count. A good one is to start with posting informative and entertaining tweets followed by following people in the fields of your interest. This way you will get more active followers who will give you more opportunity.

No spamming please

Do not start tweeting in bulk as people with “spammer” tag does. Act with moderation and tweet only what is really, really important. If you want people to hire you for a job then do not post stuffs that will take away from your image.

Talking of quality content, I will recommend you to record a video of you talking about what you do, what is your qualification, and how much work experience you have, etc., and tweet this video cover letter once or twice a day.

Do not act desperate

This will not do any good. Tweeting too much may force people to ignore you, if not unfollow you. There is no need to post your résumé five times a day. Tweet your résumé or video cover letter maximum twice a day. That is enough.

You should not deviate from this tweeting practice for even a single day. Have patience, result will come.