msgbartop
Current IT field related information
msgbarbottom

28 Jan 11 How to Satisfy Your Visitors with Your Writing in 2011

We have come a long way since we first started typing words and sentences for the website. The novelty factor associated with reading “free content” has long been overspent. People now get free content delivered to their mails in tons. Even the use of keywords in all types of tags has long passed its “use by date” mark.

In 2011, SEO and writing is going to change big time as the rules of SEO game has changed and so has the readers’ mindset. People have stopped paying attention to copy that looks crappy, as lot of bad content has been littered on the Internet.

Not just the search engines, but users even are a lot more conscious of the value your content adds to his or her life, and after the introduction of snapshot feature in Google SERP, it has become more difficult for badly written content to make its way to the customers’ computer. Even when it gets a chance to get there, they are quickly thrown out.

So how to make a content interesting both for people and machine?

To make your content interesting for your readers you need to do the following:

  • Use the language that your visitors converse in.
  • Provide them the value they are looking for.
  • Do not just write anything. Do a research before delving into the actual writing process.
  • Read blog comments, forum posts, and watch YouTube videos to see what your customers are getting and what their requirements are.

Following the handful of tips given above will take your writing business to all new height, but how to make the same content accessible for machines (search engine bots).

If you are new to the field then the fact that you have to write content for machines as well may make you cringe, but this is what we all have been doing since always in the name of SEO content. We have been working to satisfy the needs of machine, so that it could display our websites when visitors come searching information on the topic we are writing.

To make your content standout with machines you need to do the following:

  • Do not write for the machine. Even it does not want anything to be written exclusively for it.
  • Place important keywords and other related terms at appropriate places.
  • Do not go overboard with optimization.
  • Write with audience in mind and SEO should be the secondary thought.

Content written for the two groups that we talked about above should not be mutually exclusive. You need to write content that meets the needs of both of them. This is not very difficult, all you need to do is practice.

Tags: , , , , , , , , , , , , , , , , , , ,

04 Feb 10 Why is it Important to Use Sponsored Forum Posts to Market Online?

Do you use forum posts to market your product on the Internet?

Well, if you don’t then it is high time to start using sponsored forum posts to promote your business. In a study conducted by PostRelease, it was found that sponsored forum posts in targeted online forum increases the response rate by more than 100% one year after the paid forum posts campaign has ended provided they are:

  • Marked as advertisement, and
  • They are posted in the targeted online forums

The study has recorded the click-through rate of sponsored forum posts at various point after the posts has been made. The results were as follow:

  • The click through rate increase by 40% after 60 days of a sponsored forum post appearance.
  • The click through rate increase by 77% after 180 days of a sponsored forum post appearance.
  • The click through rate increase by 103.6% after 360 days of a sponsored forum post appearance.

The read rate of the sponsored posts also saw a rise during the same time frame, but it did not increased as much as did the click-through rate. The read rate results were as follow:

  • The read rate increase by 28.8% after 60 days of a sponsored forum post appearance.
  • The click through rate increase by 49.2% after 180 days of a sponsored forum post appearance.
  • The click through rate increase by 60.6% after 360 days of a sponsored forum post appearance.

Thus, I believe marking advertisement on sponsored forum posts are after all not all that bad.

Tags: , , Forum Post, , High Time, Online Forum, , Promote Your Business, Rate Increase, ,

The best DSL providers offer both reliability and speed.

Low cost and high quality provided by the top Website Hosting providers.

Meet Michael Fertik with Reputation.com.