Master the art of writing for web

Writing for web is remarkably different than writing for print, as the attention span of people on the web is pretty short. You need to write using bullet points, headings, subheadings, images, etc.

Master the art of writing headline

A headline is very important in increasing the open rate of your content. You may get the best ranking for all the keywords, but if you do not have an attractive headline, your article will not get read. You should know how to write killer headlines.

Learn a bit about keywords and SEO

A little knowledge of SEO and keywords is required for all online writers, as keywords are the basis on which the entire web is organized. You should educate yourself on these two.

Prepare a portfolio

Writing is an art, and you are an artist. And an artist who does not have anything to show cannot support his claim of producing a fantastic piece of art. You should, therefore, prepare a portfolio keeping everything that I talked above. This will be your asset that you will need to show your clients.

Write a cover letter

A cover letter is like a direct sales letter. It either persuades your prospective clients to see your portfolio, or it can bore them to death. Many a freelancing assignments are made or broken at this level only. So spend good deal of time in creating a killer cover letter that can literally pull your clients with hands and make them read your sample articles.

You should follow the above given suggestions to start a freelance career. You can add some more items to your preparation, but you should not remove any. Each one of them is important. Very important!

Lie Number 1: Do not have time

This is the most common lie people tell themselves. I often hear people say that after a work it is hard to take time out for writing. This lie is preceded and supported by the fact that they cannot leave their job because the family needs food on the table. Indeed, your family needs your support, so you should not quit your day job, but it has nothing to do with the lie of “not having enough time” that you fool yourself in believing.

Dare to ask people and you will be amazed to find how many people are taking 2 hours each day from their life for part-time freelance writing. This is worth the effort. If you cannot do it daily or on alternate days than stick to weekend-only routine, but do it. Start now and soon you will see the difference.

Lie Number 2: Words, empty words

Well words are important for we freelancers, but words not backed by action ends up being empty words. And empty words do no good to anyone. I know many people who speak volume, but when it comes to taking action, they are just not there. Start writing, do not just speak about starting to write.

Lie Number 3: Excuses, colorful excuses

From not having time, to not having money to not having enough space at home to make it a workstation, there are many lies that people tell themselves. These lies are colorful, and at times have vivid details, nevertheless, it’s a lie.

The time to start freelance writing is now. There will not be any other good time, nor will you ever have more money than you have today to start freelancing, nor will you have enough space to do that. For those who sell themselves lie, there will not be any opportunity.

In this short post, I will provide a list of common cause of concern for freelance writers, especially when one is starting out on the freelance writing journey.

Investment

If you thought it is just the number crunchers who worry about investments then you couldn’t have been more wrong. Investment woes keeps freelance writer worried as well, but most of the time it is not the investment in stocks, bonds, and funds that worries a freelance writer, but it is the investment in equipments and stationeries.

Do I need to have that new Mac? Or will windows do? Should I buy a printer, scanner and fax combo, or will the faxing part be dealt with installing fax modem software? These and similar questions pops in the minds of freelance writers quite often, and answer to these depends upon the requirement one has, and the stage of career a freelance writer is.

Working too much

Some people have left their day jobs for freelancing in a belief that he will have to work a lot lesser than they do while in a regular 9-5 job. Well, if the work timing is your concern then leaving your job is not advised because a freelance writer may have to work long hours. If this seems like a problem then revisit your decision. I took this job because working more was never a problem for me because I love what I do. Having said that, I must say that in time, everything will settle down, and work hours will become more regulated, but not initially.

No clients

Not getting enough clients to keep one occupied is another common worry that most of the freelance writers have. If you are in the initial stage of your career then this worry is legitimate. Indeed, getting a new client is difficult, and that is why we stress on retaining existing clients. If you stick long enough to freelance writing, you will see that this worry also subsides in time, as you start getting more and more clients through referrals.

No Money

This concerns all of us. We all get paranoid when it comes to money. After all, this is what we get (along with experience, learning, excitement, and fun) from freelance writing. When starting out, a freelance writer often commit a mistake of grabbing low-paying jobs. This indeed gives you something but not what you deserve for the time you spent. Hence, a freelance writer gets frustrated. Do not fall prey to the clients that wish to take you for a ride by paying you less and making you work more. I once travelled down that road. It was fatiguing. Wait for some time, you will get well-paying clients.

Is your résumé ready?

Sounds familiar? Yeah…every job requires you to have a résumé, and freelancing is no different in this regard. You will need an up-to-date résumé throughout your freelance writing career, and particularly when you are starting out when you have no portfolio to show. Your résumé will tell your prospective client about your experience.

How good is your cover letter?

You cannot do without a cover letter ever in your freelancing write. You will need this every day and for every project you bid on. It is a thousand times more important than your résumé. You need to know that you are not alone when you apply for an online writing gig. You are competing with hundreds of freelancer who is vying for the gig. Hence, to get noticed, you need to have a very attractive cover letter properly outlining your skills and experiences.

The things written above were good enough for any freelancer, but what makes a cover letter more important to a freelance writer is the fact that through your cover letter your prospective client will get the first glimpse of your writing; hence, if it is very impressive then consider your job half-done.

Do you know how to apply?

Well, doing this is not very difficult. It is just time consuming. Before you apply for a gig, you need to find out how the employer or the freelance board through which you are applying wants your application to be.

Some boards just need one cover letter, which you post with your bid, while others may ask you to write a brief introduction while posting the bid, and the rest of the details in a private message.

There is one more difference. The difference is in the way your client will accept your samples: some will ask you to send them links to your sample, while others will be okay with your attachments, and you will also find a handful of clients who will ask you to paste a brief article in the body of a private message. It is also not uncommon to find a client who wants you to write a custom sample for him on the topic or on the subject chosen by the client himself.

Get these things ready, I will be back in the next installment with some more checklist items. Meanwhile, I will also request you to tell me what you feel about the items I have listed above.

In the real world, you will find it extremely difficult to make your voice heard midst all the chaos, but the good news is you can do it, and do it by doing what you know best. I mean, by writing.

Freelance writers have one big benefit over freelancers of other fields, and the benefit is his or her ability to write. Unlike other freelance professionals, who struggle to write promotional materials for themselves, freelance writers are cut out to do exactly that. If you are a freelancer, I feel it is needless to say that your ability to write is the sole reason for your existence then why not use this ability to seize clients’ attention?

The matter written in the body of your e-mail is the first point of contact between you and your prospective client, so make it as better as you can. The quality of this initial contact will increase the possibility of your getting hired, yet most of the freelance writers never take this seriously.

As a freelance writer, you need to understand that every word that you write is in itself an advertisement for you. Hence, choose your words with much caution when you are writing mails to your existing client or prospects. Before going through your samples that you have attached with your application, your prospective clients will read the cover letter or the mail that you have written, and the prospect will only decide to click the attachment link, if he or she is impressed with what and how you have written your e-mail.

If you are a freelance writer or aspire to be one, always remember to take every communication with your client seriously, and use every opportunity you get and show how well you can write. Unlike other freelance professionals, for you, promoting yourself is easy. You are cut out to do that!