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04 Mar 10 A Job-Search Guide to Help People Over 45 – XVII

This is 17th post of the series written to help people over 45 secure jobs for them. We have come a long way. I hope by now you have gained enough confidence and rearing up to go. Some of you might have gone ahead and secured a job. This series is approaching its end now. It would be no more than 2 posts in this series. So, before it gets over, let us get together and pour everything on paper for you to see and use it.

Plan, Plan, and Plan

Planning is important. It takes the surprise factor and blind spot out of the equation. Review the list of common questions asked in an interview, and prepare an answer for each one of them. Do not mug up. Just make yourself comfortable with the questions. During the planning process also find a way out to blunt the ruthless edge of your negative characteristics. Do not make it look like your biggest asset, but soften its edge and make it look less damaging.

Look uber-cool

Well, I do not intend to suggest that you should take in all those garbage being consumed by teenagers in the name of fashion and “walking ahead of time”. All I want to suggest is to look up-to-date and in the know of things that matter to the job you are being interviewed for.

When I say up-to-date I also mean up-to-date in your appearance. I know it was not the first thing you expected to read when you wake up in the morning, but it important. You will not like to look like a black sheep among all the white clones. Dress as the way people younger to your dress, at least for the interview. It will convey the person on the other side of the table that you may be chronologically from different group, but your psychosocial make is same as his own.

Tell them you will learn

Do not flinch if you are faced with a question that you do not know answer of, or if you have asked about a technology which you have never heard of. Tell your interviewer that you are unaware of thing in question, but you will learn it sooner than expected, and if you are promised the job, you can start learning right from today. This will tell your interviewer, how much keen you are for the job, and how much time you are willing to devote for that. The interviewer will not pass unimpressed.

What else do you think is necessary to excel in an interview? Use the comment box and send in your suggestions.

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17 May 09 Cold Calling: Is It Worth the Effort?

Yes, if it’s done right then it is worth the effort. Cold calling is one of the most cost effective and widely used lead generation techniques. Indeed, there are many much more effective ways of lead generation, but the utility of cold calling cannot be ignored.  If you are running tight on budget, cold calling can help you getting your foot in the door, and from there you can begin your elevator pitch. Cold calling can be more effective than any other means of communication in the following three situations:

Introduction: There are situations in which cold calling is more effective than any other technique. If you are new in the market, and you want the clientele to take notice of you then you can consider using the cold calling techniques. Unlike introductory e-mails, a call to one of your prospective clients will buy you at least 10-15 seconds before they hang up. Use these 10-15 seconds to introduce your business, and if the call continues ask for 45-50 more seconds to discuss the things in detail. Use the time allotted to you very wisely. You do not need to supply all the essential detail in this 45-50-second time, just power pack the allotted time with an objective to fix a meeting by building interest in the services or products you are offering.

Database Tuning: A reply is not guaranteed when you send an e-mail to a random person from your database. The chances of your e-mail landing directly into trash bin are quite high, but when you make a call the person on the other end has to reply with either a yes or no; at time, people may be rude and just hung up the phone, nonetheless, you got the answer you were seeking. Use it to clean up the garbage from your database.

Sales Qualification: Use cold calling to see if your prospect is in the frame of mind to receive your salesperson or not. Given the complexity of sales life and the demand put on the organization’s resources (time, money and effort) cold calling can save hundreds to hundred thousands of dollars. This of course depends upon the size of your organization and resources you allot to prospecting and lead generation.

Be pushy and you lose the customer. This is guaranteed. No one likes pushy salesperson. Can you think of any more way in which we can use cold calling effectively? Write into the comment box below your inputs and suggestions. In the next article on cold calling, I will be giving a framework for a typical cold call.

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