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12 Jun 11 How Do You Gauge the Effectiveness of Your Social Media Marketing

Measuring the effectiveness of a marketing campaign is as important, if not more, as is the creation of the campaign, and same yardstick we use to measure social media marketing campaigns as well. But the question is how one measures social media marketing effectiveness? What goals are relevant for social media campaign? To answer questions like these, MarketingSherpa, a leading online marketing research agency, has done a survey in February 2011 with a sample size of more than 3, 000 people, result of which is given below.

The survey suggested that 85% marketers consider social media marketing fruitful if they successfully refer visitors to their websites, whereas, 56% think increased reach (reach of fan, followers, and subscribers) is the objective worth considering. At number three was the effect of the campaign on search engine ranking.

According to the marketers, the least important or the least expressive goal is the customer service/support savings. See image for details.

What do you think, which one is the most important goal from the ones listed above?

 

Tags: 000 People, Customer Service Support, , , , , , Marketing Campaigns, Marketing Effectiveness, Marketing Research, , Measures, Media Campaign, , , , , , Survey, Yardstick

02 May 10 Credit Card Reform Wrong footed the US Consumers

Credit card reform was one of the many steps taken by Pres. Obama to pull the US economy from the ugly jaw of recession that engulfed many innocent families taking away countless many jobs. People were cheerful about it, but now as the promise had been acted upon and the law has been put in place, people are not cheerful. People are confused, angry, and ambivalent about it, as found by the Nielsen Company in a study.

Nielsen BuzzMetrics has done a thorough study to gauge the mood of the consumers, and for that the company sieve through 45,000 Usenet forums, 8,000 discussion forums, and 135 million blogs. According to the Nielsen Company, the main focus was on finding the following:

  • How are consumers reacting?
  • How are card companies communicating changes?
  • What actions do consumers plan to take?
  • Who is to blame?
  • Which companies are being implicated?

The study revealed that buzz related to Credit Card Act tipped off big time in May 2009, and it continued making round until it petered out n February 2010, when the law was put into effect. (See image for trend).

cc-reform-buzz2

People who went gaga on the announcement of Credit Card Act 2009 started to oppose it when Obama signed the bill to make it a law. People have many complains ranging from having not enough protection to fear of misuse by the company, etc. Only time will tell how justified this fear is, meanwhile see the image below to get the complete data.

cc-buzz-by-topic

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