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18 Oct 10 How to Make Web Writing Business ‘Big’?

Web writing business has witnessed tremendous rate of growth. Web writing is ever growing and has opened many doors of opportunities for good writers. Freelance writing has taken shape of an industry and has been a constant source of earning for many. But not, just good writing skill is enough, one has to treat it like own business, cultivate it, and secure a good future. These tips will help you to evolve as a better web writer and a good entrepreneur.

Welcome new things

Always remember, web business is constantly evolving, so keep your eyes open. Learn new things, incorporate them, and follow new trends in the business to keep pace with the clients’ demands. Try new things, slowly you will master it. If you are a website content writer, try blogging or other latest trends. Try for yourself first. A good e-book for yourself could do your publicity and also showcase your skill. In the mean time you will also master the tricks and skills behind it. Don’t be rigid with acquired skills, learn new things.

Keep the marketing process ‘on’

Whatever, be the situation, don’t underestimate the power of marketing. Even a great masterpiece goes unnoticed, in the absence of good marketing efforts. Even if it takes a little share of your income, consider it as the investment, which will keep your name ahead of others and will fetch you continuous work. Make a great image, profile of yourself. Advertise yourself in multiple places on web or promote through social networking sites.

Build network

A good networking works as a silent catalyst behind growth. A good networking could also help you to develop a team of writers and share the total profit, in form of a joint business. It could fetch loads of work and also make your name popular on web.

Make your identity on web

Treat it like a serious business; build your online presence with an arresting identity. Build personal website or blog, logo, business card, portfolio, contact information, testimonials from clients. Make proper business plan, set target. Despite flexibility, make sure there are fixed hours of working every day.

Invest for a better future

If some latest technologies and software like keyword research tools, a smart phone, a fax machine, a virtual assistance service, automatic posting tool, or plug-ins can bring along high hopes for your business – grab them and make best of it. Little investments can bring in huge help.

Keep goals in front

Don’t just go with the wind and work aimlessly for mere bucks. Set a goal, what you wish to achieve in a year or five years time. A pre-determined goal always works as a light at the end of tunnel, towards which one moves with a quest to excel.

And the web is all yours. Go and explore.

Tags: Better Web, Card Portfolio, Content Writer, Continuous Work, , , , Image Profile, Latest Trends, Marketing Efforts, Marketing Process, Networking Works, , Personal Website, Serious Business, , Web Business, Web Writer, ,

25 Sep 10 How to Promote Books on Internet?

Often a masterpiece book even goes unnoticed, unheard, and unaware of. In this age of too many books published in a year, even great books go unnoticed in the absence of good promotion. A good marketing strategy can make a book popular overnight. A good marketing strategy involves all media – audio, audio-visual, print, internet. At present, Internet has gained a mammoth shape through social networking sites, blogs, forums, websites, email marketing, Twitter, and the like. Gone are those days when inaugural of a book in a bookstore used to be enough for promotion of a book. Nowadays, being seen in bookstore shelves is not enough; the book also needs to occupy enough space in the virtual world – Internet. An effective Internet marketing can spread like a rapid fire.

Here are tips about how to promote books online.

Use social networking sites

Social networking websites are the best choice for promoting a book. Especially when your target audience is youth, modern, educated Internet savvy bunch of people – social networking sites are ideal. Twitter and Facebook are great platforms. Publicize the book release date on Twitter and Facebook. Publish details of the event in advance including venue, time and send the invitation to all friends in your list or tag them. Who doesn’t wish to buy a book autographed by the author? Enrich your personal page with detail. Publish your day to day thoughts, photographs, achievements, goals, events, experiences. It brings author close to the readers as they come to know the author closely. It will make them even more interested to know you, respect you, admire, and follow you. Also write the thoughts that inspired you. You should include all big news channels, publishers, newspapers, journals, critics in your friend and follower list. Post book inaugural and book cover page photographs. It will hike interest among your prospective readers.

Start blogging

Start blogging. Publish small extracts from your book in your blog. Promote your blog link through social networking sites. While reader reads your blog post, put a link which will land the reader in your website, from where they can directly buy your book. Stir interest, curiosity and leave the rest to be discovered in the book.

Give online purchase offers

Put some attractive offers for online buyers like first 50 online buyers, buying from your website will be entitled to 20% discount. Publicize the same everywhere on social networking sites.

Get into email marketing

Send attractive mailers to prospective buyers, entitling them special discount. Mailers can be sent to those who subscribed for mails and newsletters on your website. Email marketing can be used not only to sell your book, but also to share news about your achievements, critic’s appraisal, launch date of the book etc.

Tags: Best Choice, Books On Internet, Bookstore Shelves, Effective Internet Marketing, , , , , Great Books, , News Channels, Personal Page, Prospective Readers, Rapid Fire, , , , , , World Internet

23 Sep 10 How to do Successful Postcard Marketing?

There’s nothing like postcard marketing, as it hits the target market directly and that too at a small cost. Nice postcard marketing always brings in great rewards, recurring business, favorable image and high brand recall. Best part of postcard marketing is its extremely cost-effective nature. A good marketing strategy coupled with an excellent design can ensure successful postcard campaign.

Here’s a guideline for running a successful postcard marketing campaign.

Map your target audience and reach them

Mapping the right target audience is the most crucial part of postcard marketing. The marketer should know whom to reach. Once the target audience is mapped, it’s very convenient to figure out their taste and preferences, needs and wants. Thereby communication can be altered accordingly. Recipient can be individual person or a company. Don’t send postcards randomly to a big number of uninterested people. Even if your target group is small in number, stick to it and communicate effectively.

Always try to add an offer

Normal brand advertising is often ignored. People generally respond much better to campaign which contains attractive offers like – free gifts, free samples, free consultation, lucky draw coupons. The word ‘Free’ easily grabs attention of the reader. So always try to associate your campaign with an attractive offer. As for example a postcard saying ‘Get to know your skin type. Call us today for a free expert consultation and guidance’ gets more effective response than a campaign saying ‘Skin Expert, call @ XXXXX’. An offer adds spice to the campaign and draws in huge number of phone calls and email responses.

Use effective words

An effective hard-hitting headline, call to action words and signing off lines like ‘last date of sending entries’ and the like deadlines are must for an advertisement campaign. These words not only grab attention, but also arouse interest and help in purchase decision. An effective headline is soul of a campaign, grabs attention in the first look. A call to action word like ‘Buy now’ guides one towards the end decision and act as incentive. Do not use difficult words; rather stick to simple yet effective words. You can also include a deadline, like till when the offer will be valid. It sets an urgency to react.

Take care of the design

A good marketing campaign is often marred by a poor design. A good design not only grabs attention, but also makes the reader concentrate in the postcard and preserve it for long. An exceptional design innovation can make the campaign instant popular.

Do a test run and repeat if it works

Once the campaign is ready, test it in a small market. If the trial goes fine, launch it all over your market. If it brings good response and revenue repeat it again.

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