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25 Jun 11 4 Essentials of Advertisement Copywriting

Advertisements are informative, amusing, entertaining, creative, thoughtful and a brand’s face before the world. The man behind conceptualizing and making an advertisement is known as the copywriter. A copywriter writes destiny of an advertisement. This art of writing is much different from other forms of commercial writing. It calls for different sets of aptitude, skills and expertise. Here are some essential skills a good copywriter must possess.

Good hold on vocabulary

If you are an aspirant copywriter, your command over the language has to be excellent. You just can’t afford to mess with your language skill. Learn new words, expand your vocabulary. You may read lot. Don’t get too choosy. Read everything – journals, novels, blogs, dailies, articles. The more you read, better will be your vocabulary. Keep a dictionary handy. Refer to it whenever you find a new word.  You should know as many words as possible, then only you can use them effectively. Learn multiple languages if you can.

Sense of humor

A good copywriter needs to possess great sense of humor. If one is not born with it, he or she can cultivate it with time. If one has a good grasp of humor it is easily reflected in his advertisements, as advertising needs to be entertaining and catchy. It calls for wit, humor. Sense of humor helps in twisting and turning words, creating pun and arresting concept. See humorous films, shows.

Understanding of art

Well, a copywriter doesn’t write only. He conceptualizes and writes. And many times a concept has no copy, is just art driven. So copywriter needs a good understanding of art. Even an advertisement with copy needs to relate to the image. If copywriter doesn’t understand art, an advertisement can be complete clueless and mismatch.

Understanding of the viewer

Copywriter needs to understand the market, customers, audiences’ psyche and competition. Without understanding the trend, societal outlook, audiences’ psyche a copywriter can’t create a good advertisement or connect to the audience. A copywriter can be fatal for the brand, if tries to remain firm with his own style and doesn’t consider the brand or its target people.

You should not overlook any of the above-given tips when writing copy for an ad campaign.

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27 Sep 10 How to Become a Strong Woman?

World has always remained male dominated and male driven. Where power comes naturally to men, women have to acquire it, fight for it, and become really strong to find a space for herself in this world. A strong woman is the one who believes in herself, stays independent, respects herself, and takes decisions herself. She lives life, doesn’t survive merely. Many of us wish to be like that, but don’t know how. Here are some guidelines to get you into the shoes of a strong woman.

Know yourself

Take out time for yourself. Sit alone and analyze yourself. Try to know your ‘true’ self, who you are in real inside a human body. Try to explore your spiritual being. It will not only make your vision clear but will also lend you a good understanding of life. Spiritual understanding will help you to understand the deepest truths, explore true knowledge, and fetch ultimate wisdom. This will make you wiser, immaterialist, and omnipotent. Meditate, read books on spirituality, visit relevant sites on Internet. You should know what you want in life. Fix your goal and work towards it.

Love and depend on yourself

Love yourself, as it’s you who will be with your shadow forever. People may give you shoulder to lean upon, but no one is eternal. At the end of the day, it’s you, all alone. Be self-reliant. That’s emotional maturity. The day you stop depending on others, expecting from others you are a strong individual. Take care of yourself. Do everything yourself and fulfill emotional needs too. Meditate and pray often.

Be financially independent

Independence starts with financial freedom. Earn for yourself. Pay your bills, rent, food, household finances, shopping. Maintain own bank account. It not only makes one independent, but also increases self-confidence and courage. Financial dependence on others makes us weak, indebted and parasite. A strong woman is the one who’s capable of looking after herself. Find job or do something which you are good at and capable of doing. If money earning asks for some specific education or skill, go and learn that. There’s no end to learning.

Be honest to yourself

You may lie to the whole world. But don’t lie to yourself. Admit your weaknesses. Accept yourself the way you are. You may admire someone and get motivated, but don’t try to be a copied version. It will make you frustrated. You may have potential which no one else has. Realize that.

Follow your heart

A strong woman takes independent decisions, follows her own heart. Do what makes you happy. Entire world may reject your choice, but if you believe in it follow it. Don’t forget, it’s your life, you should live it the way you wish to. You are supposed to be happy. It’s not being selfish.

Go, the world is all yours. Walk with your chin up.

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28 Sep 09 5 More Ways to Improve Your Writing Part-VIII

The actual process of writing is indeed a lonely undertaking, but many things happen before you sit and start writing, and these many things shape your writing, therefore going out is as important as is sitting alone to write. In this part of the 5 Ways to Improve Your Writing series, I will talk about the benefits of socializing.

Writing group

Join a writing group in your neighborhood. Make sure it is not very far because distance works as a deterrent for many new writers. If you could not find a writing group in your neighborhood, form one.

Book reading club

Become a member of a book reading club. This will help you refine your existing ideas, and it will also help you get new ideas. Reading is the best advice that can be given to a writer. A writer who does not read cannot produce a good quality work for long. If there is not any book reading club in your neighborhood then form one.

Socialize with writers

Talking to fellow writers will help you unearth many hidden issues, and it will also help you find answers of many unasked questions as well. A practicing writer can become a better guide in telling you how to write, how to use different writing tools, and how to keep your writing simple yet powerful.

Meet someone who is not like you

Meeting a person who is not like you, and who has different point of view, desires, values, etc., will give you a good understanding in human nature. Meet a person of such standing and reflect on the experience you have by meeting him, and the experiences he or she shared with you.

Leave your couch

This is important. Your couch has become your comfort zone, or is it your chair that has become your comfort zone? Challenge yourself and break free. I am asking you to leave your comfort zone, and try meeting new people, and experiencing new things. The more experience you will bag, the better accomplished writer you will become.

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