18 Oct 10 How to Make Web Writing Business ‘Big’?

Web writing business has witnessed tremendous rate of growth. Web writing is ever growing and has opened many doors of opportunities for good writers. Freelance writing has taken shape of an industry and has been a constant source of earning for many. But not, just good writing skill is enough, one has to treat it like own business, cultivate it, and secure a good future. These tips will help you to evolve as a better web writer and a good entrepreneur.

Welcome new things

Always remember, web business is constantly evolving, so keep your eyes open. Learn new things, incorporate them, and follow new trends in the business to keep pace with the clients’ demands. Try new things, slowly you will master it. If you are a website content writer, try blogging or other latest trends. Try for yourself first. A good e-book for yourself could do your publicity and also showcase your skill. In the mean time you will also master the tricks and skills behind it. Don’t be rigid with acquired skills, learn new things.

Keep the marketing process ‘on’

Whatever, be the situation, don’t underestimate the power of marketing. Even a great masterpiece goes unnoticed, in the absence of good marketing efforts. Even if it takes a little share of your income, consider it as the investment, which will keep your name ahead of others and will fetch you continuous work. Make a great image, profile of yourself. Advertise yourself in multiple places on web or promote through social networking sites.

Build network

A good networking works as a silent catalyst behind growth. A good networking could also help you to develop a team of writers and share the total profit, in form of a joint business. It could fetch loads of work and also make your name popular on web.

Make your identity on web

Treat it like a serious business; build your online presence with an arresting identity. Build personal website or blog, logo, business card, portfolio, contact information, testimonials from clients. Make proper business plan, set target. Despite flexibility, make sure there are fixed hours of working every day.

Invest for a better future

If some latest technologies and software like keyword research tools, a smart phone, a fax machine, a virtual assistance service, automatic posting tool, or plug-ins can bring along high hopes for your business – grab them and make best of it. Little investments can bring in huge help.

Keep goals in front

Don’t just go with the wind and work aimlessly for mere bucks. Set a goal, what you wish to achieve in a year or five years time. A pre-determined goal always works as a light at the end of tunnel, towards which one moves with a quest to excel.

And the web is all yours. Go and explore.

Tags: Better Web, Card Portfolio, Content Writer, Continuous Work, e book, Good Marketing, Good Writing, Image Profile, Latest Trends, Marketing Efforts, Marketing Process, Networking Works, New Trends, Personal Website, Serious Business, Social Networking Sites, Web Business, Web Writer, Website Content, Writing Skill

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04 Jun 10 Essentials of Effective Advertisement Copy

Advertising profession aspirants often blindly jump into copywriting and then find themselves misfit for the same. Good writing skill, command on language and vocabulary are just not enough for it. Advertising copywriting seeks really different aptitudes. It seeks sense of humor, understanding of the consumer insight, and understanding of the market, playful attitude, sense of music, understanding of art and guts to experiment.

An effective advertisement copy is the one which successfully draws attention of its target audience, creates a favorable attitude towards the product and induces action. A good copy should have the following basic requisites.

It should be brief

Most important criteria for copywriting is the ability to craft short, crisp yet extremely interesting lines. That’s one major quality that copywriters often boast upon the content writers. Since our attention span is getting shorter day by day and readers prefer short, crisp advertisements it’s always recommended to keep the copy short and compact.

It should be simple and clear

Advertisements are means of communication and not means of confusion. So avoid the temptation of writing big, mouthful heavy words for the sake of showing your words prowess. Advertisements should be easily comprehensible, self-explanatory. Avoid ambiguous, incorrect words.

It should be apt

Copy should never be irrelevant to the target audience or the product category. Often the copywriter overlooks consumers or the product and get obsessed with the ambition of crafting award winning lines. An effective ad carries copy which matches with its consumers’ insight, product features and adds panache of creativity. Objective of the advertisement is not to be forgotten.

It should be personal

An effective ad is the one which portrays that it’s just talking to you. It carries personal touch. Words like ‘you’, ‘yours’ instead of a general message addressing all definitely works better.

It should be honest

Often advertising is accused of being manipulative and deceptive. But to remain in the business for a long run companies should always put forth honest and truthful communication. Communication can be wise and playful but not deceptive. It should not leave consumers with a false or wrong idea.

It should conform to the norms

All advertisements are supposed to conform to the standards, rules and regulations set by the advertising council of the country. Morally offending, community or religion humiliating, distasteful advertisement copies are banned all over.

An effective and nicely crafted copy is the backbone of any advertising communication.

Tags: Advertisement Copy, Aptitudes, Attention Span, Big Mouthful, Consumer Insight, Content Writers, Copywriter, Copywriting, Effective Advertisement, Favorable Attitude, Good Writing, Hone, Insight Product, Means Of Communication, Personal Touch, Playful Attitude, Requisites, Sense Of Humor, Target Audience, Writing Skill

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14 Sep 09 Make Money Off Your Blog

Making money off of a blog is a fine art, and one that takes a lot of time and effort as well as practice. When you’re making a blog specifically to make money, you really need to know your stuff, and produce content people want to read. So first you’ll want to look for a niche that you can fill that you feel the internet could use. Something that you care about and won’t mind writing about everyday. A good blog fills a niche, and stays on topic in interesting and intriguing ways.

Once you’ve got your niche idea, you need a place to make a blog. You can start your own by hosting the blog on your own server with your own web address, but this could be extremely costly. The best idea is to go to a place like Blogspot, or WordPress to start out in building your audience. Membership is free, and make the process of designing your blog as quick and painless as possible.

Now you just need to pick a good theme that invites people into your world. This way your blog is visually appealing. By being pleasing to the eye, people will be more likely to actually read what you have written. Which is the other key to a good blog, good writing. The writing is what people come to see, so make sure yours is worth their time. Be informative and interesting, with a healthy dose of entertainment. That’s the recipe for blog writing success.

Now you need to find a good program for putting ads on your site. Most people go through Google’s Adsense, as it’s the easiest and fastest to use. Adsense works by giving you money anytime someone clicks on an ad on your site. You can earn anywhere from $.01 to $15 per click. Ad placement is a fine art as well, so choose ads that relate to your site, so that people will be more likely to click on them.

From there it’s just about networking yourself. Try and make friends with other people in the industry, as part of the success of established bloggers is through other blogs. By making a network you benefit off of everyone’s traffic. Through exchanging links with a blog similar to yours, you allow yourself to be noticed by the more successful blogs readership, affording you the opportunity to get yourself noticed. The more traffic you can generate, the more chances you have for ad clicks. So choose your ads wisely, and build that blog traffic!

Tags: Ads, Adsense, Audience, blog, Bloggers, Blogs, Blogspot, Fine Art, Friends, Good Writing, Google, hosting, Making Money, Niche, People, Stuff, Web Address, Wordpress

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04 Jun 10 Essentials of Effective Advertisement Copy

It should be brief

It should be simple and clear

It should be apt

It should be personal

It should be honest

It should conform to the norms

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