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07 Jul 11 Tips for Web Promotion of Budget Hotel

A budget hotel has a high level of demand in every place, since there is always a big segment of people who travel with a tight budget yet wish to enjoy vacations. These days, many people with limited budget do an online research before setting out for the vacation with family and friends. The reason can be many – they don’t wish to end up in an expensive hotel for lack of information about availability of budget hotel, time wastage etc. If you have a budget hotel and wish to get more and more visitors, try to promote it online. Here are some guidelines.

SEO

Foremost important thing for selling is getting seen or heard. This rule applies for your business too. If people are looking for budget hotels on Internet, and your hotel is not listed, you have already lost the battle. Who will know about you and come to you if you are not getting seen or heard? So, start search engine optimization of your website. Use keywords effectively in your websites or blogs, and make sure you have a high ranking in search engines like Google, Yahoo, and Bing etc.

Get listed in travel websites

People may not land up in your website or do a direct search; they may go to popular travel portals. So you need to tie up with all good travel portals. At the cost of some expense you can reap huge response from these sites. Online flight and hotel booking sites are to be considered as well. Not only people may get to know about you and contact you; but may also do online booking right from the travel portals. You may pay some commission to the intermediate site in between, but it is worth of money spent.

Some positive reviews can be helpful

Some positive reviews by past visitors can be extremely helpful for you. Your website may carry some real good reviews and these should look authentic and original. Paid reviews may not help you in the long run.

Tariff should be clear

There shouldn’t be any confusion regarding the hotel room tariff. State it clearly, by mentioning the kind of room you are offering. You may put pictures along with rates, for further understanding of the prospect. If you are offering off-seasonal discount, mention that.

Facebook fan page

A Facebook fan page will not only keep your past visitors connected to you and promote repetitive visit, but also draw lot of new people. Keep updating your fan page with latest happenings, events, offerings, rates etc.

What are waiting for? Get started with the online promotion.

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07 Feb 10 Google, Yahoo, and Microsoft Are the Top 3 Mobile Internet Brands

According to a data released by The Nielsen Company for December 2009, Google, Yahoo, and Microsoft are the top 3 most searched websites on mobile. The mobile scene was pretty much same as the picture formed by the web users on Personal computers and laptops.

According to Nielsen, 62 million visitors accessed the Internet on mobile in the month of December 2009; of which, Google had the largest share (36.7 million), Yahoo! received 33.7 million visitors, and Microsoft/Windows Live/Bing got 20.2 million visitors. Facebook (18.9 million visitors) and AOL (17.3 million visitors) were the other two websites that made the top 5 list.

Tags: Aol, , , Internet Brands, Internet Mobile, , , Microsoft Internet, Microsoft Windows, Mobile Internet, , Personal Computers, Top Websites, Web Users,

11 Dec 09 Why Do You Need to Write Quality Content

Every day I consume a lots of web content and written words forms a major part of it. I have seen a lot many good contents on the Internet, and I have also seen a lot many mediocre contents. Where the exciting content provides fuel to my intellect, the mediocre contents keep me wondering, why I have wasted my time.

Like me, millions of readers out there convulse at the sight of poorly written web content. No one likes bad content, no matter where your visitors are coming from. This is one thing that could be blamed for the increase bounce rate from the website. You may lure visitors to your website by applying the best SEO techniques or by buying the coolest keyword in the SERP, but you cannot retain your visitors if you do not have quality content.

Attracting visitors is one thing, and retaining them and making them come back again and again to your website is entirely different thing. You may use short-cuts like buying keywords in Google, Yahoo, Bing, or whatever, and even you can bypass the SEO security measure to use black hat techniques. But there is not any short cut to bypass the need of quality content.

Why you need quality content

  • Well-written high quality content help you interact with your target audience at equal level, which in turn builds trust.
  • A well-written product review can be persuasive.
  • Good content gives the reader a reason to talk to you.
  • It builds excitement, hope, and makes the reader think.
  • It gives them the reason to keep coming back to read more.
  • It helps you sale more.

These are the benefits that were at the top of my mind. I am sure, you also have a lot more benefits to add. Let’s discuss the issue here.

Tags: Black Hat, Bounce, Excitement, , , , , Interact, , , , Security Measure, Seo Techniques, , Short Cuts, , ,

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