Of course if you aren’t paying attention to the news, nothing can probably save you. But if you are watching your balance sheet, reviewing spending, and accounts receivable, and looking for ways to cut unnecessary costs you’ve got part of the idea under consideration.

It’s probably also good time to cut back on advertising and marketing – NOT!

There is no better time than now to build a new website. It’s easy. It’s affordable. Carpe diem. Seize the day.

This depression won’t last forever and there is no better time to profit from it than now.

Your competition is dropping like flies. They can’t pay their bills. They are laying off talented employees and closing their doors. You can acquire their liquidated inventory for pennies on the dollar. Their customers already know you and are looking for someone reliable to do business with.

But how to get the word out without spending those dollars that are more precious than today ever?

Media and print are the expensive dinosaurs of yesteryear. They went the way of brick and mortar stores when the internet exploded into our lives.

It’s never been easier or more affordable to build a website. Gossimer offers 3 Website Builder packages rich with marketing features.

Email marketing, search engine optimization, e-commerce – these are all smart ways to drive new customers to the front door without spending the big bucks.

“But,” says the senior partner, “We can’t afford a programmer and all that expensive equipment.”

That’s when the light bulb goes off. He thinks of his grandson, the computer nut!

In days it’s all agreed to. Grandpa is paying for college anyhow. And grandson is helping with the business he will someday inherit by putting up the fresh new website with the “What You See Is What You Get Products” by Gossimer.

Innovative and creative ideas have kept them in business for the past 75.

And that’s how to keep the family business alive for the next 25!

The internet is slowly becoming a more and more dangerous place, where a sliver of information can soon turn to a heap of trouble. This is especially true for companies that have an online presence in the internet.

In most cases there is a level of anonymity that comes with working in the internet. However, the Internet Coalition for Assigned Names and Numbers, or ICANN, does require mailing addresses, phone numbers and email addresses of domain name owners and users to be supplied by domain owners and subsequently this information ends up being displayed for the whole world to see in Whois directories.

This action can leave you open to be a victim of time consuming spamming, inconvenient direct marketing tactics and even possibly lead to identity theft. As your information becomes available to the public, more people can use it to further their personal gain.

Consider the fact that 27 million Americans have been the victim of Identity theft in the past five years. These numbers are very conservative since only a few people report these occurrences due to the fact that they don’t understand what is happening. This is a growing problem that a lot of businesses fail to address.

Gossimer has seen this problem and looks to help businesses deal with it. With their close collaboration with www.Id-protect.org and their host of useful domain and web publishing tools they aim to provide businesses with the most complete web solutions out there. They provide our customers with the option of detecting unauthorized automated programs that are trying to harvest Whois information through your domain.

Whois Privacy Protection shields you from possible loss of time and effort dealing with continuous spamming and direct marketing tactics. It also shield you from possible financial loss brought about by identity theft.

The losses brought about by identity theft can be very costly. It can bring un-repairable damage to a company’s reputation. Insurance can help cover the losses but an ounce of prevention is always better than a gallon of cure.